KOMAX Business Systems

Socially Acceptable: Dealers Leverage Twitter, LinkedIn and Facebook to Augment Sales

There are two things most dealers can agree upon. One, social media engagement is an effective tool for communicating with customers and prospects, whether it’s to promote a product or service, or to keep people abreast of what your company is doing. Two, crafting a message that
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Website Optimization Plays Key Role in 21st Century Sales Engagement

The role and life of the account representative, one might argue, has been simplified in the past 20 years. No longer is in incumbent upon a sales rep to do all of the heavy lifting in enticing existing clients and prospects to avail themselves of your dealership’s product and
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Rising to the Challenge: Elite Dealers Discuss Overcoming Obstacles

Believe it or not, while we were capable of filling 140 pages in our December issue with the 2017 Elite Dealer profiles—and trust me, that is a LOT of information jammed between the covers—we were holding back just a little bit of information. OK, so maybe we could’ve tacked on
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The EFI FAST Program: A Model for End-User Training and Self-Help

Here’s an all-too-common scenario: A business buys a production print system with a digital front-end (DFE), but it receives inadequate training or loses the people who do have that training. Because they don’t know how to properly configure the system, The business becomes
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New Year’s Resolutions from the Office Technology Dealer Community

Continuing with the theme from my Between the Lines column in the January issue of ENX magazine, I asked office technology dealers from across the country to share with us their New Year’s Resolutions for 2015. Here’s what they shared. I’ll bet you can identify with some of those
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