Al Aaron

New Year’s Resolutions from the Office Technology Dealer Community

Continuing with the theme from my Between the Lines column in the January issue of ENX magazine, I asked office technology dealers from across the country to share with us their New Year’s Resolutions for 2015. Here’s what they shared. I’ll bet you can identify with some of those
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10 Sure Ways to Lose a Customer

(Editor’s note: This is an excerpt of an article that I wrote in 2007 for ENX magazine. It’s just as relevant today as it was then.) If you’re selling imaging technology you don’t need me to tell you how competitive it is out there, especially if you’re in a major market. Even if
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What’s Hot & What’s Not?

This week Al Aaron, president of Saxon Office Technology in Morrisville, NJ, shares what’s hot and what’s not in his market. CBE sells Kyocera and Panasonic equipment as well as Kodak scanners. What’s hot? Aaron: Scanners. We’ve been selling Kodak scanners and everybody wants a
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