Saint Cloud, MN
Year Founded: 1973
President/Owner: Jeff Gau (CEO), Doug Albregts (president)
Number of Employees: 1,180
Primary Vendors: Konica Minolta, Sharp, HP, Lexmark, Canon, Microsoft, Cisco, Mitel
Primary Solutions Offerings: Business IT services, print services, security assessments and print security, shredding services, managed/hosted services, carrier services, phone systems, enterprise content management, A/V systems and physical security
Primary Leasing Partners: GreatAmerica, U.S. Bank
Approximate Yearly Revenue:
Fastest-Growing Business Segments: Wide format (43%), managed print (23%), managed IT (21%)
Biggest Accomplishment of the Past Year: Like many companies across the business spectrum, Marco employed a drastic strategic shift in order to better serve clients, enabling them to adapt to a broader work-from-home environment while offering contract flexibility.
Why We Consider Marco Elite:
- Pandemic responsiveness. The dealer’s marketing division assembled a sales toolkit to assist its sales team in communicating its internal strategies, ensuring effective service and collaboration during the pandemic. The kit featured email templates, social media posts, various sales collateral, remote work services optioned on its website and a blog post to assist customers in positioning themselves for a successful remote work plan.Lengthy briefs. Last summer, the company inked a three-year contract with one of the nation’s top 10 legal firms. Previously the firm’s MPS provider, Marco garnered the more comprehensive pact in a one-on-one RFI process that pitted the dealer against the incumbent copier provider. Marco netted a deal that includes more than $2 million in overall hardware purchases (400-plus copiers) and an anticipated $1 million in annual service revenue during the life of the deal.
- Social presence. Seeking to elevate its social media strategy, Marco implemented account-based marketing via LinkedIn Sales Navigator. Using LinkedIn, Twitter and Facebook for multiple campaigns allows the dealer to utilize organic posting and a paid strategy. Twitter Streams, interactive posts (including surveys), and its “Let’s Tech” podcast are among the many ways Marco positions itself as a thought leader.
- Employee recognitions. Marco acknowledges and rewards its employees for stellar performance through several programs. Its Gold Standard Salute Awards are handed out quarterly to peer-nominated individuals in areas covering teamwork, customer satisfaction, innovative ideas and going above and beyond. Fourteen winners receive $250 Visa gift cards, a special “Gold Standard” gift and recognition through a company-wide video. Service Excellence Awards, Gold Standard Culture Week, sales quota achievement trips and Peer Appreciation and Thanks (P.A.T.) Day are among the many other team-member enticements that help set the dealer apart.