Fraser Advanced Information Systems

Key to Success in Unified Communications Lies in Value Selling

One of the truisms in business is that providing a product or service that lends itself to commoditization presents a challenge for the dealer/reseller. Commoditized products frequently see a large pool of providers, many of which are driven by price. Thus, it can be said that
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Dealers Discuss Necessary Investments to Thrive in Unified Communications

Many observers believe that success for dealers in the post-pandemic era all comes down to diversification. It didn’t take COVID-19 to make that notion clear, but the world’s most unwanted guest certainly drove that notion home. In the case of unified communications, it’s all
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Michael Macri Named Director of Sales at Fraser Advanced Information Systems

West Reading, PA (Jan. 10, 2022) — Fraser Advanced Information Systems is pleased to announce the promotion of Michael Macri to the role of director of sales. Prior to his promotion, Macri served as a branch sales manager in Fraser’s Bala Cynwyd office, managing a team of
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Juleen Bixler Named Senior Director of Operations at Fraser Advanced Information Systems

West Reading, PA (Jan. 10, 2022) — Fraser Advanced Information Systems is pleased to announce the promotion of Juleen Bixler to the role of senior director of operations. Bixler was previously the director of operations with Fraser. She began her career with Fraser in 2011 as the
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Satisfied Customers: The Art of Maintaining MPS Accounts for the Long Haul

Business perpetuity is a beautiful thing. People, by nature, seem to gravitate toward developing long-term relationships with those entities they do business with, but it can be a fragile bond. One tragic misstep can undo years of fostering goodwill between a vendor and end-user.
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MPS Implementations: From Sweet to Sour, Dealers Chart Challenges, Lessons Learned

Managed print services…an ideal program whose very name indicates three distinct elements. And as much as it can represent a recipe for success, missing any one ingredient can also spell disaster or, in a best-case scenario, a learning opportunity that can benefit the dealer’s
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Fraser Advanced Information Systems Ranks Ninth in Greater Reading Chamber Top 50 List

West Reading, PA (Sept. 28, 2020) — Fraser Advanced Information Systems, a regional office technology and IT management company based in West Reading, Pennsylvania, was recently ranked number nine on the Greater Reading Chamber Alliance’s 2020 Top 50 Businesses list.
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Fraser Advanced Information Systems Selected as One of the Best Places to Work in Pennsylvania for 2020

West Reading, PA (Sept. 18, 2020) — Fraser Advanced Information Systems, a regional business technology and IT management company, based in West Reading, Pennsylvania, was named one of the Best Places to Work in Pennsylvania for 2020 by the Central Penn Business Journal and
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What Numbers Say: The Analytics Behind Margin Management

There’s a 60-year-old Peanuts comic strip that really speaks to the age of data analytics. In the strip, Linus is poring over some of the more telling numbers behind the ineptitude of Charlie Brown’s baseball team. “I think you’ll find,” Linus prefaced, “that (the statistics) say
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Corner-Office Issue? Dealers Talk About Margin Management

Today’s trivia question: When it comes to margin management, how high up the executive tree does this conversation go when deviating from the original marching orders? Does it start from the very top, or is there a direct line through sales/service managers, COO, vice president
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Countering Margin Erosion: Pros and Cons of Looking to New Sources of Revenue

At a time in business when the sale of bread-and-butter offerings such as copiers and MFPs have been severely curtailed by COVID-induced conditions, dealers may be seeking to supplement their revenues by branching into ancillary offerings or even products that are far removed
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Fraser Advanced Information Systems Welcomes Chris Murray as the New Director of Technology Sales and Services

West Reading, PA (July 27, 2020) — Fraser Advanced Information Systems is pleased to announce the addition of Chris Murray as the new director of technology sales and Services. In this newly created role, Murray will focus on developing strategies to continue the growth of our
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M&A Roundup: Flex Technology Group Adds Ultrex; Fraser AIS Tabs DocuSense

The M&A funnel remained fertile this week with two more acquisitions, as Flex Technology Group picked up Ultrex Business Solutions to operate under the Caltronics Business Systems flag in California. Meanwhile, Fraser Advanced Information Systems (Fraser AIS) netted
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First-World Problems: Elite Dealers Offer More Insight into Growth and Competition Challenges

One consistent message that was echoed by dealers virtually across the entire spectrum of the industry was that they were a bit busy, even overly-occupied. As problems go, it’s a nice one to have as opposed to the alternative. But a pipeline-taxed operation offers its own set of
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Talent Acquisition Tops the List of Challenges for Elite Dealers

Each year, in conjunction with the Elite Dealer issue, we ask our nominees to provide a glimpse into the biggest challenges that they face. While we don’t have a comprehensive breakdown by topic, we can tell you that the clear “winner,” by far (approximately 25% of our Elite
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