Impact Networking

There are no guarantees in business. Given the lack of certainties, most business owners try to position themselves to experience optimal outcomes. This takes on many forms: investing in people and equipment. Adding products or services that can be introduced to current clients Read More

It is the dawn of a new year. Whether 2026 offers its share of surprises, such as tariffs proved to be in 2025, or is a carbon copy of its predecessor, remains to be seen. Fortunately, the trends of the past can provide a roadmap to the future. It may not be a linear path, but it Read More

The ability to consistently reel in net-new business is the modern-day practice of panning for gold. Think about it. You’re picking out a region, digging through layers and sifting away until you find a gem that will yield untold riches. But the road to Sutter’s Mill is pocked Read More

It’s difficult to absorb any type of media, be it print or digital, without being inundated with news about artificial intelligence (AI). It’s truly permeating most aspects of life, and chances are you are either knowingly or unwittingly tapping into some iteration of AI. As the Read More

Getting the attention of would-be clients is harder than ever. It seems there’s an inverse relationship between the growing number of touch points and the decreasing odds of getting someone’s attention (and a callback). It almost makes one yearn for the days of simply writing Read More

When there’s significant change at the core executive level of a dealership, the degree of transition difficulty can sometimes depend upon how involved the previous regime was in the selling/account acquisition realm. Popularity must also be taken into account. Is the outgoing Read More

There’s something inherently fun about marketing and advertising. It’s a quest, really: how do I come up with a campaign that’s high on creativity but won’t break my budget? How can I bridge digital with old-fashion touch points, or think of something no one else has considered? Read More

It can be argued that every challenge has a solution, and behind that solution is a message that illustrates value by painting a picture of past success. When you are the one delivering that solution, you need to draw a correlation between those past successes and the audience Read More

Frank Cucco had a vision of flourishing growth when he co-founded Impact Networking in 1999. Now, as the second quarter of the century gets underway and the dealer embarks on its 25-year anniversary, the mantle has been passed to the next generation of leadership, tasked to Read More

Lake Forest, IL (Feb. 17, 2025) – Impact Networking is proud to announce its official recognition as one of the world’s top organizations for learning and development, ranking #62 in the 2025 Training APEX Awards. This prestigious acknowledgment, presented by Traini Read More

Want help with your marketing? Simply Google “marketing resources” and you will be inundated with a wealth of options. Then the question becomes, what subset of marketing are you seeking: email, social media, SEO, reporting/analytics tools, AI-flavored options, scripting, copy Read More

If social media represented a hairdo, LinkedIn would be “business in the front,” with Facebook assuming the role of “party in the back.” The networks have much in common, but it’s the tone and intent that distinguish the pair. As such, the posting strategy tends to take Read More

Impact Networking (Impact) is expanding its operations into Cleveland, Ohio effective immediately, the company’s first branch in the state. Impact’s new Cleveland office opened this year, bringing new tech jobs to the area in sales, IT, and cybersecurity with plans to add more in Read More

Scottsdale, AZ (Jan. 13, 2025) — MPS Monitor, a leading software-as-a-service (SaaS) provider specializing in remote monitoring for the managed print services industry, and DOT Security, a cybersecurity partner of Impact Networking, a leading managed service provider, today Read More

In thinking about the ins and outs of hiring, it sometimes comes down to having a good feeling about someone. And while HR and other exec folk have been burned by relying on the “gut” to decide between two or more candidates, it’s a time-honored practice. Maybe not for long, Read More