ENX Home Features

Attention Sales World: Somebody is Marketing Your Company. Who’s Marketing You?

Marketing is more than just advertising and selling products, solutions or services. Marketing addresses all aspects of growing a business’ client base as well as attracting new clients to their business. Highly effective marketing is a necessity, a make or break for some
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Difference Maker Jane O’Brien of Q2 LLC Adds Joy to Her Business Journey

One of the fundamental truths of life is that the joy is in the journey, the process that takes us from point A to point B rather than a laundry list of goals to be checked off a bucket list. For Jane O’Brien, both business and life present an opportunity to slow down and enjoy
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Avoiding Common Pitfalls Crucial to Selling ECM, Document Capture and Software Solutions

When it comes to the success of offering ECM, document capture and other software-based solutions, dealers often slip up during the vetting and delivery processes. Thorough communication with the customer is a good start toward skirting potential hazards but is by no means a
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CompTIA Survey Finds Confident IT Executives Anticipate Strong Finish for 2017

The CompTIA IT Industry Business Confidence Index rebounded in Q3 as tech executives and business owners reported positive news on year-to-date revenue tracking and expressed optimism about the near-term future. The Q3 index increased by 3.2 points to 67.4 on a 100-point scale. A
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Are You Willing to Spy on Your MSP Marketing Competitor?

While James Bond was willing to go head to head with any villain, he never did so without spying on them first. He would always infiltrate his enemy and discover their secrets before taking any action to use his famous license to kill! Could MSPs learn an important marketing
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Top Toshiba Midwest Dealer James Imaging Grows Through Customer-Centric Approach

Toshiba honored a number of top-performing U.S. independent resellers during its 2017 LEAD (Learn, Engage, Act, Deliver) Conference, held during the first week of May in Orlando, FL. One of the honorees was James Imaging Systems of Brookfield, WI, which captured the Midwest
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Difference Maker Ray Stasieczko Relishes Charting Path to Unlock Challenges

There’s a line from an old song by the Eagles, “Already Gone,” that makes the point, “So often times it happens that we live our lives in chains…and we never even know we have the key.” In a sense, we’re bound by our inability to see the solution to sometimes simple problems.
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Post-sale Service and Support Critical in Delivering Full Value of ECM, Software Solutions

Closing the sale on enterprise content management (ECM), document capture and other software solutions marks only the beginning of a relationship between office equipment technology dealers and their client base. The ability to deliver customer service and support on the back end
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Konica Minolta Amplifies Growth in North America with Muratec America Inc. Acquisition

Ramsey, NJ (Aug. 1, 2017) — Konica Minolta Business Solutions U.S.A. Inc. (Konica Minolta) has acquired Muratec America Inc., a leading supplier of multifunction (MFP) solutions and a provider of managed document and cloud services in North America. The acquisition, which closed
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Difference Maker Tracey Koziol of Xerox Finds Delivering Meaningful Change Gratifying

A wise person once said, if you want to score a touchdown, then throw the football into the end zone. You won’t hear any argument on that philosophy from Tracey Koziol. The senior vice president, Workplace Solutions Business Group for Xerox, is an ardent believer in setting
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Building Credibility, Confidence Pivotal for Dealers Selling ECM Solutions

Guidance and confidence. These are two hallmarks of the value proposition dealers can provide to their clients when conducting an assessment of their potential ECM, document capture and software requirements. Astute and accurate guidance, when properly delivered, instills
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KYOCERA Document Solutions America Acquires DataBank IMX

King of Prussia, PA and Fairfield, NJ (Aug. 2, 2017) — KYOCERA Document Solutions America, one of the world’s leading document solutions companies, today announced the acquisition of DataBank IMX. This acquisition represents an extension of the successful alliance between KYOCERA
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Managed Services is a Term as Clear as Mud for Marketing Purposes

The phrase managed services can be tempting to use when marketing your business because it’s been heavily used and branded in the minds of consumers for years. However, if you employ the term managed services when selling IT support, it will only confuse your prospects. The
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Eight Ways to Know If You Have a Job or Own a Business

So how do you know whether you have a job, or if you actually own a business? I’m willing to bet that this is a question most dealership owners haven’t considered. However, the answer will have a tremendous impact on your short- and long-term success. Whether you’re considering
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Combining Passions Proved the Right Recipe for Difference Maker Jordan Darragh

The timeless cliché follows that if you do something you love for a career, you’ll never work a day in your life. When Jordan Darragh found that not to be the case when it came to making a living in the printing industry, he walked away from it. “I lost passion for the print
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