A Higher Degree of Greatness

There’s something special about the month of May that goes beyond springtime beginning in earnest. Although the warmth is a time for renewal, it also signifies the end of one journey and the start of another in the form of students graduating from colleges and universities.

According to national statistics, more than four million students earn a postsecondary credential each year, led by two million bachelor’s degrees and one million associate degrees. That’s a lot of mortarboards and tassels.

For those students who chose a linear path, college graduation marks the true end of childhood. And for those who opted to return to school later in life, it signifies the start of a second act replete with personal and professional possibilities. It’s a time of reflection on the journeys taken—the successes and setbacks, the excitement and trepidation, and the confidence and fear. Having survived the academic gauntlet and (for many) the social and personal growth that the college experience offers, it’s time to turn the page.

It’s in this vein that we honor this year’s Difference Makers class. The Class of 2026 recognizes 67 individuals across the office technology spectrum who’ve made the grade on so many levels. Not all of them have sheepskins, mind you, but they’ve passed every test and earned high honors for themselves, their team members, companies, clients and partners, among others. They’ve graduated to a higher professional plateau, be they CEOs or office administrators, and reflect magnificently on the organizations they call home.

There’s a misconception about postsecondary education, as many people view it in a vocational light and scratch their heads at the thought of a philosophy major going into sales (as the best man in this writer’s wedding did). However, it’s not about your ability to recall esoteric facts from that 20th-century UK government class you took sophomore year. Earning a degree is about being able to see a major project through from beginning to end. That’s what every Difference Maker has in common, and their ability to do so in spectacular fashion has earned them the high esteem in the eyes of those who’ve nominated them.

Let the lilting refrains of Sir Edward Elgar’s “Pomp and Circumstance” breeze over you while reading the stories of these gifted individuals and their bounty of contributions to the industry. We also offer our deepest appreciation to the many readers who took the time to share their fondest thoughts about each nominee.

It’s time to stand and applaud this year’s class.

Why Jordan Abshier is a difference maker:

There’s a bit of irony to the belief that Abshier has been an above-the-rim performer for DOCUmation. Tasked with establishing a new market for the dealer in Houston from the ground floor, he quickly cultivated a branch that’s thriving via relationships, credibility and long-term partnerships. Abshier has immersed himself in the community, forging agreements with Rice University and the (speaking of rims) NBA’s Houston Rockets while casting the dealer as a trusted technology partner. He’s proven to be an adept builder, whether it’s teams, markets or a vision for the future. The holder of a BBA from Abilene Christian University, he abides by the belief that sustainable growth is earned and not assumed. Abshier has been instrumental in helping shift DOCUmation from a traditional print-focused company into a comprehensive managed services provider.

“Jordan’s the kind of leader people rally around. He brings a steady confidence and genuine care for his team, pushing them to grow while making sure they have the support to succeed. He celebrates wins, takes responsibility when challenges arise and sets a tone of accountability that feels motivating rather than pressured. Jordan is always evaluating how things can be done better—whether that means refining a process, strengthening communication, or finding smarter ways to serve customers. He doesn’t settle for ‘good enough.’ That mindset benefits both his team and the clients who rely on them. The trust he’s built speaks for itself. His team believes in him. His customers stay with him. That consistency and credibility are the foundation of his success.”

— Liz Morris, Senior Director of Marketing, DOCUmation

Why Anthony Angelini is a difference maker:

Angelini has spent more than two decades turning disciplined sales leadership into measurable dealer success, shaping Konica Minolta’s production print strategy with a blend of structure, insight and hands-on execution. Rising from his start as a national account representative, he’s built a proven track record of elevating sales performance, strengthening partner relationships and driving strategic direction across the dealer channel. As director of strategic planning for production print, Angelini has developed robust frameworks for sales planning, accountability and targeted training while ensuring dealers receive the technical expertise needed to compete and win. His background in enterprise accounts gives him a unique ability to navigate complex sales cycles and tailor solutions to each dealer’s needs, fueling sustainable growth—including helping one partner expand production print revenue from $300,000 to $3 million in just over five years. Angelini also helped establish a dedicated technical support function within the wholesale channel, now a six-member team delivering training, post-sales assistance and ongoing customer support. He holds a BS in accounting from Waynesburg University.

“Anthony brings a rare combination of strategic vision and disciplined execution. He has a truly exceptional ability to translate complex ideas into actionable strategies, guiding teams from concept to execution with precision and consistency. Anthony’s expertise in developing go-to-market strategies, channel enablement programs, compensation plans and transformation initiatives empowers our dealers to expand their capabilities, grow aftermarket revenue and consistently deliver exceptional customer experiences. He’s a priceless asset to our sales management team, a person whose insight, follow-through and commitment make measurable impact wherever he’s involved. Anthony’s leadership doesn’t just move the needle—it reshapes what success looks like for our entire dealer ecosystem.”

— John Fulena, Vice President of Production & Industrial Print, Dealer Sales, Konica Minolta

Why Andrew Aveni is a difference maker:

Aveni represents the technician to technology leader arc that’s defined the evolution of the dealership model. As chief technology officer at Doing Better Business, he oversees internal IT across eight offices, leads the solutions team responsible for evaluating and launching new technologies, and continues to push the organization into emerging areas such as immersive video and advanced audio-visual integration. His career began 31 years ago in the service department, where his drive for growth led him to seek out more complex equipment and, soon after, to earn Microsoft networking certifications that positioned the company for its early move into managed IT. That instinct to anticipate change rather than react to it has shaped his entire leadership approach. Aveni served as the organization’s original vCIO, built much of the technical foundation behind its IT offerings and remains a catalyst for innovation, relevance and long-term infrastructure growth.

“For over three decades, Andy has been the steady force beside me—always looking ahead, always learning and always pushing us forward. He makes sure we ride the wave of change instead of waiting for it to crest and crash over us. He gives me the confidence that when we move into new territory, we’re prepared.”

— Debra Dellaposta, CEO, Doing Better Business

Why Gabriel Bagnasco is a difference maker:

When introducing a transformative technology such as business inkjet (BIJ) to geographic markets that have long been dominated by laser, it takes an evangelist with a great depth of experience and an impressive track record to deliver results. That’s exactly what Epson America boasts in Bagnasco. The 30-plus year veteran of the company was pivotal in scaling the business to a market leadership position through disciplined go-to-market execution. In the process, he reshaped customer perception and positioned the portfolio for sustained growth. Bagnasco currently spearheads Epson’s commercial printing strategy throughout the U.S., Canada and Latin America. A graduate of the University of Palermo in Buenos Aires, he has responsibility for portfolio direction and execution across diverse regional markets and also leads scanners and ink supplies in Latin America, ensuring competitiveness, lifecycle optimization and sustained profitability. Bagnasco is recognized for leading cross-functional teams, delivering sustained business results and strengthening Epson’s leadership in commercial printing, scanning and consumables.

“From a channel marketing perspective, Gabriel stands out as a difference maker because he bridges vision and execution. He brings sharp portfolio strategy together with strong sales and partner alignment, enabling us to go to market with confidence and consistency. His leadership has elevated Epson’s business inkjet adoption and strengthened Epson’s position across the Americas.”

— Debra Merritt Lyons, Commercial Channel Marketing Manager, Epson America, Inc.

Why Dru Baker is a difference maker:

Baker has become a catalyst for dealer growth by blending hands-on leadership with a modern, field-driven approach that reshapes how partners engage customers. Through creative enablement and a relentless focus on execution, he’s helped dealers move beyond traditional selling and into conversations that resonate in today’s market. One of Baker’s most visible contributions has been leading Ricoh’s technology solution consultants directly into dealer locations to produce short-form, authentic LinkedIn videos. This gives partners a simple, effective way to tell their story, expand their reach and strengthen pipeline development. He’s also played a critical role in training dealers on the Ricoh SD series, simplifying complex capabilities and reinforcing learning through real customer appointments where TSCs support live selling situations. To keep momentum high, Baker introduced a friendly internal competition centered on pipeline creation, which fosters accountability, motivation and collaboration across his team. Through energy, creativity and a commitment to meeting dealers where they are, Baker continues to raise the bar for channel success.

“Dru partners closely with dealers by listening, aligning on priorities and working collaboratively to drive shared success.”

— Krista Salladay, Director, Ricoh Dealer Marketing and Campaign Strategy

“Dru is the kind of leader who doesn’t just guide transformational change—he inspires it. His ability to collaborate across the organization and bring together diverse perspectives allows him to craft bold, inventive strategies that truly resonate with our dealers. Dru challenges conventional thinking, consistently pushing for creative, out-of-the-box solutions that help our partners grow and thrive in an everchanging market. His leadership is rooted in trust, curiosity and a genuine commitment to elevating the dealer experience.”

— Jennifer Healy, Vice President, Dealer Business Development and Experience

Why Erik Braden is a difference maker:

Family-owned businesses have long been the backbone of the industry, and Braden represents the wave of next-gen executives who are forward thinking while respecting the operational discipline that’s become synonymous with the dealer space. His father, Dave, founded the company in 1989, and the belief that service excellence is a true differentiator in print has clearly been passed down to the younger Braden. The dealer has modernized its managed print services offering, expanded fleet optimization strategies, advanced secure print environments and implemented predictive service models that reduce downtime and increase device visibility for clients. His commitment to technician development, manufacturer partnerships and operational excellence has manifested itself in the form of industry honors, including Konica Minolta Pro-Tech Service Provider status for 15-plus years running and the 2025 MPSA Best Independent MPS Provider award.

“Erik sets a clear vision for where the company is going, but he never forgets the people who make that vision possible. He’s present, approachable and genuinely invested in our growth. He challenges us to raise the bar in service and innovation while making sure we have the training, tools and support to succeed. What stands out most is how he leads with integrity. Whether it’s investing in technician development, strengthening manufacturer partnerships or supporting local nonprofits, Erik believes success should benefit employees, clients and the community alike.”

— Matt Pitchford, Marketing Director, Braden Business Systems

Why Tim Branion is a difference maker:

When Pulse Technology wanted to introduce a production print catalog at its Merrillville, Indiana, location, it needed a big iron boss, so to speak. The dealer had invested heavily in the Sharp color press line, including the BP-1200S six-color, and wanted to make it big in the Hoosier State. Enter Branion, a 10-year veteran of the company, to spearhead the initiative. It’s proving to be a wise choice, as the Valparaiso University product—one of the company’s top performers—has been a mark of consistency, exceeding his quota every year and qualifying for the president’s club trips. Branion’s experiences include a nearly 12-year run as a print production manager for The UPS Store and stints with COTG and Applied Innovation.

“Tim is a guy who digs in and gets the job done. He’s skilled at finding new opportunities, both within his area of specialization and outside of it. As we expand our production print into Indiana, we’re grateful to have Tim leading the charge. He’s consistently made a positive difference in everything he does for us.”

— Vince Miceli, Vice President, Pulse Technology

Why Michael Brausch is a difference maker:

Brausch is the steady force behind Modern Office Methods’ service excellence, a hands-on leader whose standards, responsiveness and commitment to customers elevate the entire operation. As service manager, he sets the tone for accountability and teamwork while mentoring technicians and reinforcing the behaviors that define a great client experience. A University of Cincinnati product, Brausch is known for stepping into complex service challenges with calm precision—coordinating resources, solving problems quickly and ensuring customers feel supported at every step. What distinguishes him is the belief that every service call is an opportunity to strengthen trust. His communication, follow-through, and insistence on doing the job the right way have made him a pivotal leader for both his team and MOM’s clients. Under Brausch’s guidance, the organization has achieved notable industry recognitions, including ProVision status for Ricoh and ATSP certifications for both the Cincinnati and Dayton offices.

“Working with Mike has given me a deep appreciation for the role strong service leadership plays in delivering an exceptional customer experience. He leads his team with a great balance of accountability, support and professionalism. He understands that service is often the most visible representation of our company to our clients, and he takes that responsibility very seriously. Mike consistently looks for ways to improve processes, support his technicians and ensure that our customers receive the timely, reliable service they expect from Modern Office Methods. His leadership helps create a culture where teamwork and problem-solving are at the fore.”

— Karen Morgan, Director of Marketing, Modern Office Methods

Why Josh Brison is a difference maker:

Brison is the quiet engine behind Nauticon’s connectivity excellence; he’s a leader whose initiative, technical depth and commitment to the company’s “Service First” motto have reshaped how the organization supports customers. Since joining Nauticon in 2013, he’s advanced from the warehouse to connectivity team lead, a trajectory fueled by determination, curiosity and a willingness to take on challenges others might avoid. In 2025, Brison designed and implemented the company’s remote install process, enabling more than 90% of installations to be completed remotely each month and dramatically increasing delivery efficiency while freeing his team to focus more deeply on customer support. With a BS in information technology and networking from DeVry University and CompTIA A+ certification, he brings both formal expertise and relentless self-driven learning to the role. Known for researching solutions long after hours and supporting his teammates without hesitation, Brison sets a standard of excellence that elevates the entire organization.

“Josh consistently brings a high level of enthusiasm and dedication to both his role and the customers we serve. His commitment is not only impressive but truly infectious, inspiring those around him to elevate their performance. He naturally uplifts his team by serving as a supportive leader and mentor while also modeling what ‘Service First’ looks like in action every day. Josh approaches change and process improvement with optimism and professionalism, embracing new initiatives with an open mind.”

— Lauren Kain, Chief Operating Officer, Nauticon Office Solutions

Why Julie Brucato is a difference maker:

Brucato brings a steady, people-first leadership style that’s become essential to the culture and continued success of Modern Office Methods. As director of human resources, she plays a central role in attracting, developing and retaining top talent while safeguarding the values that have long defined MOM’s reputation. Brucato’s influence extends well beyond traditional HR responsibilities; she’s helped cultivate an environment rooted in integrity, collaboration and professional growth, ensuring employees feel supported, empowered and aligned with the company’s mission. She abides by founder Bob McCarthy’s philosophy, “take care of your people, and they will take care of the client,” which has been her North Star. Colleagues know Brucato as a leader who pairs empathy with accountability, serving as a trusted advisor to executives and a mentor to employees at every level. The Xavier University graduate embodies the “extra mile” mindset, championing initiatives that strengthen engagement, encourage development and reinforce MOM’s commitment to its people and its customers.

“Working alongside Julie has been an absolute privilege. She brings a rare combination of professionalism, empathy and steady leadership. Julie is someone employees trust and leadership relies on because she listens, approaches challenges thoughtfully and always looks for solutions that strengthen both our culture and our team. What stands out most about Julie is her consistency. Whether she’s guiding employees through important career moments, supporting leadership decisions or helping shape policies that move the organization forward, she leads with integrity and respect. Modern Office Methods is a better place because of Julie and the impact she makes on our team every day.”

— Karen Morgan, Director of Marketing, Modern Office Methods

Why Matthew Bull is a difference maker:

In a career spanning two-plus decades, Bull has proven to be extremely fluent in technical leadership, managed services, business intelligence and solutions delivery, backed by a keen sense of strategic vision and execution. Today, he guides cross-functional technical programs from concept through deployment, ensuring that innovation aligns with customer needs, operational excellence and long-term business strategy. He presides over a comprehensive array of products and solutions, including artificial intelligence, Elevate Sky, advanced analytics and emerging technology platforms that support both internal teams and customers across the enterprise. Bull collaborates with engineering, product, operations, sales and service teams to ensure solutions are both innovative and practical in real-world environments. He’s a named inventor and patent holder for the eTag product, a testament to his ability to identify and solve operational challenges. An Orange County Business Journal 2025 Innovator of the Year nominee, Bull’s background includes a stint with Pharos Systems, and he’s plied his technical craft in New Zealand with Lexmark.

“Matt is highly respected and well known for delivering consistent and measurable improvements in operational efficiency, adoption of analytics and client satisfaction throughout his 14 years and counting with us. The patent he secured for our eTAG product—which saves thousands on costly personnel hours—underscores his immense impact at Toshiba. He’s also a tremendous leader whom many of our employees within and even beyond his department look to for guidance and inspiration.”

— Bill Melo, Vice President of Marketing and Strategic Business Development, Toshiba America Business Solutions

Why Chenyi Chiu is a difference maker:

It didn’t take long for Chiu’s impact as a CEO to be keenly felt at Katun. Backed by more than 25 years of global experience across technology, investment and business leadership, he brings both technical knowledge and strategic insight to his role. Chiu has a thirst for innovation and collaboration, and his leadership style is marked by curiosity and an open mind. His infectious enthusiasm and energy inspire teams to elevate their games while remaining aligned with a common purpose. Chiu has a diverse professional CV, from engineering and marketing roles at Panasonic to private equity fund management. He holds a bachelor’s degree in computer science from National Chiao Tung University and dual master’s degrees in business administration and engineering from San Jose State University.

“As a leader, Chenyi is both inspiring and transformative. He’s deeply committed to innovation and collaboration, consistently challenging outdated ways of doing business and encouraging all employees to think beyond conventional limits. Chenyi actively seeks feedback from employees and dealer partners alike, and he creates space for ideas to surface from every level of the organization. His transparency builds trust, and his willingness to travel to every Katun office to meet with teams across departments demonstrates how seriously he takes connection and communication. Chenyi leads with energy, optimism and purpose. Under his leadership, people feel heard, valued and motivated to contribute while Katun’s dealer partners feel supported and confident.”

— Allison Kern, Public Relations Manager, Katun

Why Michael Conklin is a difference maker:

Long before he led sales teams, Conklin was already wired for the kind of entrepreneurial grit and creative problem-solving that define his leadership today. He was the kid who turned mowing lawns and shoveling snow into a business, the young chef who learned how to train and motivate people in the pressure of a kitchen and the film school honors graduate who sharpened his eye for storytelling, detail and human behavior. That blend of artistry, discipline and hustle carried into every chapter that followed—from building a thriving AV operation in Texas to helping grow an equestrian apparel brand to mentoring sales professionals across the Carolinas. At MTS Office Systems, Conklin channels all of it into a leadership style rooted in fundamentals, accountability and genuine care for clients and teammates. He teaches new hires to own their database, think creatively, learn from mistakes and build trust across sales, service and admin.

“Michael truly cares about his clients above and beyond a normal salesperson. He takes a consultative approach, looks out for their best interests above his own and makes sure our sales team does the same thing. This has helped countless new business development/sales reps learn the business and have their own success. Michael’s organized approach to training and database management has become a foundation of our daily approach and values at MTS. He also cares about his teammates, constantly forming deep relationships with coworkers and leading by example.”

— Mason Smith, President, MTS Office Systems

Why Philip Crean is a difference maker:

Crean has become a defining force in how diversified organizations think about growth, operational alignment and strategic execution. As chief commercial officer of XSE Group—a private holding company with investments spanning technology, distribution and financial services—he oversees sales, marketing, technology services, merchandise planning and distribution across the portfolio, bringing cohesion and commercial discipline to each business. A University of Chicago product and Glenn Swogger Fellow as well as recipient of the Nicholson Prize, Brooker Prize and Campus Leadership Award, Crean has long paired intellectual rigor with practical leadership. Before joining XSE Group, he was a senior leader in IRI’s strategy consulting practice, advising executive teams at AB InBev, Conagra, Altria, Kroger and Kraft Heinz on high-impact initiatives that translated emerging market trends into actionable growth strategies. His industry voice extends beyond the boardroom through published thought leadership, conference presentations and service as vice president of the Independent Collaborative Dealer Alliance.

“Philip has been an integral partner to our product team members, who gained enormous value from working with him in a consultative fashion. While we supported XSE Group on their ecommerce journey, his feedback helped us cross that tricky gap between simply building technical capabilities and crafting a true ‘customer experience.’ Philip has a great knack for communicating business requirements from both sides of the counter, explaining the dealership’s needs just as well as the customer’s. His forward-thinking mindset has really helped us re-imagine our product roadmap. He’s professional and sharp, but more important, he’s genuinely invested in moving the needle for everyone. To see the future of our industry, you only need to look at XSE’s current trajectory. He’s the kind of partner that keeps us all innovative.”

— Anna Grubb, Vice President of Global Sales, ECI Software Solutions

Why Sarah Custer is a difference maker:

During his career, baseball Hall of Famer Reggie Jackson famously referred to himself as the “straw that stirs the drink” for the New York Yankees—the one player who truly makes things happen for his team. It’s been said that Custer is the “human glue within the Distribution Management” ecosystem, the unifying element between teams, partners and initiatives who keeps business moving forward. The Webster University graduate—buoyed by her depth of experience in sales, MPS, operations and integrations—possesses a deep understanding of vendor and customer operations. This broad perspective enables her to see the bigger picture while managing critical details. Her reputation as the go-to expert and her tireless project work behind the scenes ensures the organization runs efficiently and effectively. The 25-year veteran consistently drives process improvements that strengthen the business at every level.

“Through the years, I’ve had the distinct pleasure of working with many executives in our industry, and Sarah really stands out as a star. She’s one of those rare professionals who demonstrates great leadership, intelligence, imagination and initiative. It’s always a pleasure to interact with her, and I believe our industry is stronger and better because of her presence.”

— Michael Stramaglio, President and CEO, Stramaglio Consulting

Why Jon Day is a difference maker:

Some people are fortunate enough to have a moment of clarity in defining their professional journey. For Day, the path to information technology lit up like a Christmas tree the first time he used a hand scanner to digitize a drawing. Thirty-plus years later, Day continues to leverage his networking and technology expertise for Virginia Business Systems, pairing technical knowledge with a client-first mindset that’s defined his entire career. As a network service engineer, he approaches every engagement with professionalism, patience and a genuine commitment to helping organizations build secure, reliable environments. His passion for cybersecurity drives him to proactively identify risks, recommend best practices and implement solutions that strengthen clients’ defenses long before issues arise. Day’s background includes owning JMD Solutions, where he supported small businesses with network design, installation and troubleshooting, as well as serving as an operations technician for Level 3 Communications. Day’s work strengthens the networks he supports and inspires the teams who work alongside him.

“John’s approach to working with clients is admirable, and he has a rare ability to combine deep technical expertise with genuine patience and empathy. He has a gift for translating highly technical concepts into language that even non-technical stakeholders can grasp, which builds confidence and trust in every interaction. What stands out just as much is John’s commitment to sharing his knowledge. He actively looks for opportunities to mentor colleagues, explain solutions and help others grow in their understanding of network and security technologies. His passion for learning is matched by an equally strong passion for teaching. Working alongside him is both reassuring and inspiring.”

— Monica Wilmore, Vice President, Virginia Business Systems

Why Dan Donnelly is a difference maker:

You have to love a team member whose work style and ethic lives up to the company’s name. Upon joining Applied Innovation in 2012, Donnelly quickly earned a reputation as a forward-thinking leader with a strong focus on innovation and continuous improvement. He’s evolved from an ECM and internal IT service manager, and in his current position, the Grand Valley State University product shows a commitment to delivering exceptional customer experiences while driving scalable, high-performing service operations. Donnelly aligns technology, people and processes, ensuring Applied Innovation remains responsive to evolving client needs. During his guidance, the dealer has garnered the 2026 Ricoh ProVision Dealer Partner and Production ProDealer honors. Previously, he logged 11 years with S. Abraham & Sons in a number of roles.

“Dan exemplifies what it means to lead through service at Applied Innovation. His commitment to our core value of service, both to our customers and to each other, shows up in the way he builds high-performing teams and consistently elevates the customer experience. Dan understands that while anyone can sell a copier, it’s exceptional service and support that truly set us apart as a partner. His leadership reflects our purpose every day: a passion for service, for people and for business.”

— Casey Lowery, President, Applied Innovation

Why Tom Drago is a difference maker:

No one can say Tom Drago hasn’t paid his industry dues. He’s lived nearly every role inside Central Business Systems, and that journey is exactly what makes him the leader he is today. Starting almost 25 years ago on the delivery truck and in the warehouse, Drago immersed himself in contracts, service operations, administration and logistics, earning each step forward through grit, consistency and a relentless drive to improve. Now as general manager, he oversees company-wide operations and plays a key role in Central’s transformation from a traditional copier/MFP dealership into a diversified business technology provider and CRN 500 Managed Service Provider. A business management major from Stony Brook University and a Golden Key International Honor Society member, Drago’s operational fluency has helped scale managed IT, advanced print and technology planning initiatives while preserving the personalized service culture that defines the organization’s 75-year legacy. Grounded, collaborative and universally respected, Drago leads with the credibility of someone who’s walked in every department’s shoes, making the people around him better and guiding Central through meaningful growth and evolution.

“Tom is the embodiment of earned leadership. He didn’t inherit a title—he built it through over two decades of hands-on experience across every major function of our company. From working on delivery trucks to leading operations as general manager, Tom understands our business at a level few executives ever do. What sets Tom apart is his ability to elevate people. He’s respected by technicians, administrators, sales teams and leadership alike because he leads with integrity, consistency and accountability. His steady guidance has helped drive our transformation from a traditional copier dealership into a CRN-recognized managed services provider with advanced capabilities.

I’m incredibly proud of Tom’s career path and the impact he continues to make on our people, our customers and our growth.”

— Michael Chambers, President, Central Business Systems

Why Kay Du Fernandez is a difference maker:

Fernandez has built a career on transforming brands, elevating strategy and reshaping how the imaging industry thinks about growth. After more than two decades in senior marketing roles at major OEMs, she stepped into her global leadership role at Katun in 2024 and immediately began redefining the company’s market position. She played a pivotal role in the global launch of Katun’s first line of Arivia MFPs, a milestone that marked the company’s evolution from a trusted provider of OEM-equivalent supplies and parts to a competitive hardware manufacturer with a clear long-term growth path. A UC San Diego product with a BA in psychology and an MBA from Pepperdine University, Fernandez also brings 11-plus years each from Toshiba and Konica Minolta, experience that informs her ability to blend data-driven strategy with creative vision. She spearheaded a complete overhaul of Katun’s global brand strategy, elevating visibility, deepening engagement and aligning marketing with business objectives.

“I’ve had the privilege of working with Kay for more than a decade and have consistently been inspired by her strategic mindset and strong leadership. She has a deep knowledge of the imaging industry and the ability to translate vision into clear, actionable plans. Whether leading product launches, refining brand positioning or guiding global marketing initiatives, Kay approaches every project with focus, collaboration and commitment to measurable impact. She is equally intentional in how she leads her team. She is also a committed advocate for developing talent and supporting women in the industry, ensuring they have opportunities for professional growth, visibility and advancement. Her leadership is strategic, inclusive and forward-looking, and it continues to positively influence both the business and the people around her.”

— Allie Kern, Public Relations Manager, Katun Corp.

Why Jon Dunkelberger is a difference maker:

Dunkelberger has become a catalyst for elevating both Ricoh’s business and the broader office technology ecosystem by building programs that develop talent, strengthen dealer engagement and modernize how the industry connects with future sellers. As senior region sales director, he helped forge a high-impact collaboration between Ricoh, its dealer community and the University of South Florida’s Muma College of Business as the title sponsor of the Selling with the Bulls intercollegiate sales competition. A one-time sales director for IKON Office Solutions, Dunkelberger worked closely with the University to design a real-world case study around Ricoh’s SD series—the industry’s first multifunction printer with a straight-path scanner—giving students hands-on experience in articulating the business value of digitization and workflow automation. He expanded the program’s reach by involving Ricoh dealers directly with students, strengthening connections and creating authentic exposure to consultative selling. Dunkelberger holds a BS in finance from Susquehanna University and an MBA from Shippensburg University. Through vision, collaboration and disciplined execution, Dunkelberger has advanced his business, empowered his partners and helped shape the industry’s next generation of sales talent.

“Jon is a true out-of-the-box thinker who brings energy, innovation and discipline to every sales initiative he touches. His close partnership with sales and marketing has elevated skills, sharpened execution and consistently delivered measurable results. Jon has a unique ability to introduce fresh, modern approaches to selling while making them practical and easy to adopt. He not only develops new strategies, but he generates real momentum behind them, inspiring teams to push further and think differently. Jon’s leadership, creativity and commitment to continuous improvement make him an invaluable force in driving sales performance and building a stronger, more competitive go-to-market engine.”

— Jennifer Healy, Vice President, Dealer Business Development and Experience

Why Scott Edwards is a difference maker:

Like a swan gliding effortlessly across the water, Edwards makes complex work look deceptively smooth. Yet beneath the surface, his drive, precision and discipline power some of Modern Office Methods’ most important operational engines. As director of contracts and MPS programs, Edwards shapes the frameworks that make MOM’s managed print services scalable, transparent and built for long-term value, ensuring every agreement reflects the integrity and reliability clients expect. He blends operational rigor with a strong understanding of the customer experience, partnering seamlessly with sales, service, finance and leadership to align programs with the evolving needs of modern organizations. Known for his collaboration, steady judgment and willingness to tackle complex challenges, Edwards is a trusted advisor whose behind-the-scenes influence strengthens operations, supports growth and elevates the service MOM delivers every day.

“Working with Scott has shown me just how important strong operational leadership is to the success of our organization. He brings an exceptional level of knowledge, precision and professionalism to his role. Scott has a remarkable ability to manage complex details while always keeping the bigger picture in mind, ensuring our programs support both our clients and our internal teams effectively. What I appreciate most about Scott is his collaborative approach. He’s always willing to step in, answer questions and help find solutions that move projects forward. Whether he’s working with sales, service, finance or leadership, Scott consistently brings a calm, thoughtful perspective that makes him a trusted partner across the organization. Beyond his expertise, he’s simply a great teammate. He approaches his work with integrity, accountability and a genuine commitment to doing what’s best for the company and the people around him.”

— Karen Morgan, Director of Marketing, Modern Office Methods

Why Darryl Elmer is a difference maker:

There’s a quiet confidence to Elmer’s leadership, an unflappable steadiness that’s defined his 30-plus-year career with Toshiba America Business Solutions. Since joining the company in 1993, he’s become one of its most trusted technical authorities, pairing product knowledge with a disciplined, highly collaborative approach that elevates the entire service organization. In his current role, Elmer ensures that every piece of technical information, product documentation and troubleshooting guidance is delivered with clarity and precision. Under his direction, Toshiba’s support resources have grown more accurate, more accessible and more impactful, contributing to the consistently high satisfaction ratings earned by the InTouch Support Center. Elmer’s ability to translate complex engineering concepts into technician-friendly guidance is unmatched, as is his gift for communication. Whether coaching his team or working with Japanese engineering partners, he brings professionalism and respect to every exchange. His contributions to high-profile special projects, often marked by tight timelines and intricate technical demands, underscore his organizational strength and process-driven mindset. Through it all, Elmer remains a stabilizing force whose work strengthens Toshiba’s support framework and drives better outcomes for customers and field teams alike.

“Darryl has been a cornerstone of Toshiba’s support organization since 1993. As director of hardware support, he leads with integrity, technical expertise and a commitment to excellence that directly enhances technician satisfaction and product performance. His exceptional communication skills, leadership and ability to manage complex projects make him an outstanding performer.”

— Kenny Hiteman, Vice President Services and Support-Americas, Toshiba America Business Solutions

Why Brian Fortney is a difference maker:

Fortney’s impact has been unmistakable from the moment he joined Copiers Northwest, rising from a standout Tri-Cities territory rep to vice president of strategic sales for the entire organization. Known for landing major accounts and elevating team performance, he’s built a leadership reputation around clarity, accountability and the ability to inspire. President and owner Gregg Petrie calls him a master delegator—someone who sets goals, empowers managers and drives consistent results across 12 branches in Washington and Oregon. A 10-time president’s club qualifier, Fortney also introduced the company’s sales development rep program, a low-pressure, 20-hour-per-week entry path that’s already produced four successful full-time hires. A Cameron University graduate with a criminal justice focus, he spent 14 years at Fort Sill Army Base, grounding his career in operational discipline.

“After growing up in Oklahoma and playing baseball in college, Brian moved to the Tri-Cities and began his Copiers Northwest career. As the dealership’s VP of sales, he uses a lot of the management skills he learned from baseball and being involved in other sports. He believes coaching is critical to assembling an effective management team. His managers need to have proper expectations and use metrics as a tool in guiding a salesforce that focuses on net-new business and developing hunters, not farmers.”

— Ian Crockett, President, Ice Advertising

Why Patti Garcia is a difference maker:

Agentic AI has been making headlines in the business realm for its ability to function as an executive assistant. While it could one day become ubiquitous staffing in offices around the country, there’s simply no substitution for a quality human office manager, and Garcia is a proud member of that group. Selfless and highly professional, she’s the organization’s glue, binding together the daily infrastructure that allows the other various top-down functions to operate harmoniously, thus helping to cultivate the company’s reputation for reliability and responsiveness. The second person ever hired at Digitech Sytems, Garcia keeps the organization operating smoothly by protecting momentum, removing friction and strengthening the culture through the way she supports people. She boasts exceptional attention to detail and deep institutional knowledge.

“Patti is the kind of professional whose impact shows up everywhere: smoother coordination, fewer dropped balls, stronger onboarding, calmer leadership bandwidth and a workplace where people feel supported and cared for. She anticipates needs before they become problems, handles critical details with discretion and precision, and brings stability that allows a growing organization to scale without losing its humanity. In an industry that runs on speed, service and trust, Patti creates the conditions where excellence is sustainable. She’s an indispensable member of our team.”

— HK Bain, CEO, Digitech Systems, LLC

Why Amie Geary is a difference maker:

One of the more notable qualities about family-owned businesses is that most members of the brood will, particularly early in their careers, serve in virtually any and every capacity. Count Geary as one of those utility players, having handled IT, admin and legal responsibilities. But that wasn’t the plan all along. A 15-year veteran of the company who earned a BA in political science from Union College and her Juris Doctor from Suffolk University Law School, Geary practiced corporate law at a Boston firm before hanging her own shingle as Geary Law in the same building as her family-owned dealership, NBM Inc. She now plays a key role in overseeing the dealer’s critical operations and driving the company’s continued growth and innovation. While Geary serves as in-house legal counsel, she dons many hats including oversight of the dealer’s in-house leasing company and its marketing initiatives. Today, she’s a major driver in the success of NBM’s network division, having grown it from a small ancillary department to a robust, mature, stand-alone MSP. Another rewarding aspect of her position is serving as a speaker at educational events (chambers of commerce, Women in Business, Massachusetts Lawyers Weekly seminars) on the subject of cybersecurity. Geary also guides cybersecurity trainings and lunch-and-learn webinars for NBM customers.

“Amie brings a true can-do leadership attitude to everything she takes on. She consistently steps in, takes ownership of projects and sees them through to completion with a level of precision and excellence that sets the standard across our organization. As her brother and fellow member of NBM’s next-generation leadership, I have the privilege of working alongside Amie every day. Growing up in a family-owned business, we share a deep understanding of the values, history and vision that make NBM special. Working together is natural—our partnership is built on trust, respect and the ability to challenge each other to be better while always keeping the family and the team at the center of everything we do. Working alongside our father has been equally inspiring. Seeing Amie collaborate with him, balancing his guidance and experience with her own drive and fresh perspective, has strengthened our leadership team and reinforced the values that have made NBM successful for decades. What truly sets Amie apart is her focus on people. She’s deeply committed to creating an exceptional experience for our customers while also ensuring employees are supported, equipped with the right tools and set up for success.”

— Nick Tracia, Vice President of Sales, NBM

Why Jim George is a difference maker:

A U.S. Navy veteran who served during Operation Desert Shield/Storm, George knows that the qualities that drive success in service to one’s country—discipline, clarity of mission and relentless execution—are the same qualities that fuel high-performing organizations. Since joining Donnellon McCarthy Enterprises as president and CEO in 2016, he’s applied that mindset to transformative effect, quadrupling the size of the company in less than a decade and positioning DME as a premier office technology provider. Under George’s leadership, the organization has strengthened both its market presence and capability by expanding to 14 offices across five states through strategic acquisitions, including the addition of Ohio Business Machines. George’s disciplined, growth-oriented leadership has earned DME multiple Best Places to Work honors, the Torch Award for Ethics, the Sharp Hyakuman Kai ELITE Award and Toshiba America Business Solutions Dealer of the Year. With a veteran’s focus and a CEO’s vision, George continues to scale the organization, expand its reach and set the standard for integrity, innovation and sustained growth.

“Jim’s a steady, disciplined leader who understands how to grow the right way. I’ve had the privilege of working closely with him for years, and what consistently stands out is his focus on people, culture and execution. Jim leads by example, sets clear expectations and builds trust at every level of the organization. Over the past few years, I’ve watched him push the organization to introduce new product lines that drive near-term growth while keeping long-term sustainability front and center. Jim excels at building strong foundations that allow teams and businesses to grow consistently year over year.”

— Josh Braendle, Senior Vice President, Static Control

Why Ted Gruener is a difference maker:

His recent promotion to senior vice president of sales is indicative of Gruener’s expertise, the enthusiasm he displays in supporting his team and his steely focus on ensuring both Distribution Management and its client partners are equipped to be successful. Infusing his trademark energy into conversations has been key to Gruener’s ability to cement partnerships, and his reseller’s perspective is critical to identifying opportunities and overcoming obstacles. Gruener boasts a zeal for building high-performing sales organizations and helping clients streamline their print and distribution strategies through automation, data-driven insights and unmatched service. In addition to 10-plus years with Distribution Management, the Missouri State University product’s background includes 10 years at OfficeMax and more than four years with Office Essentials.

“Ted’s been integral to growing our business into new categories (i.e., Zebra label print) and creating more efficient practices that led to growth in both top and bottom line. He’s gone above and beyond in delivering value to our partnership that other distributor leaders in the space don’t offer.”

— Tom Wells, Executive Vice President, Marco

Why Bill Hancher is a difference maker:

A strategic mindset has long been the value proposition for Hancher, who’s thrived as both a dealership owner and now as a student of the technology game for Doing Better Business. He sold Pro Business Systems and its Stress Free IT spinoff to the Dellaposta family in 2020, and he’s been a catalyst for growth in the Ohio market. In addition to integrating his company into DBB, Hancher was also instrumental in the addition of Canton Business Machines. When DBB overhauled its internal processes and moved to a digital document and approval system using Laserfiche, he led the internal transformation. This included helping build a team capable of delivering customized workflow solutions for customers, turning an internal efficiency initiative into a market-facing opportunity. Hancher, who was promoted to vice president of strategic solutions in 2025, cut his teeth as a service manager for Youngstown Office Products prior to launching Pro Business Systems. During his 40-plus years in the dealer space, he’s garnered more than 80 certifications from numerous manufacturers.

“Bill is able to understand the challenges of ownership, which makes him an invaluable asset on our senior leadership team. He also has an incredible ability to master new technology quickly and then translate it into real value for our team and our customers.”

— Debra Dellaposta, CEO, Doing Better Business

Why Michael Hunter is a difference maker:

The Seton Hall University graduate and 35-year industry stalwart has leveraged his product, marketing and sales background to provide tools that enable customers to thrive in their marketplaces. Hunter’s team plays a vital and conspicuous role in enabling the organization to convey Sharp’s messaging and bolstering its presence at national, local dealer and vertical shows and events, particularly the company’s NEXT dealer meeting. He guides the team spearheading Sharp’s major account pricing program, offering customized deals on large bids and contracts—paving the way for both the OEM and the dealer to enjoy success. His wide breadth of experience includes a stint with Kyocera in sales operations and 20-plus years in product marketing for Ricoh. Hunter has a reputation as a creative person who’s also the consummate team player.

“Mike was one of my first managers when I joined this industry and from first interaction, he was always helpful, passionate about his work and acted as a mentor to several team members. Through the years I’ve had the pleasure of working with Mike in several capacities, from my direct manager to a counterpart in management and now most recently as a key support person for our dealership relationship with Sharp. In all instances, Mike’s been a pleasure to work with and someone who goes above and beyond in all interactions.”

— Danielle Wolowitz, Executive Vice President, Shore Business Solutions

Why Chris Hurley is a difference maker:

Hurley has built his career on a simple but powerful principle: be the person clients and colleagues can always count on. With more than two decades in the printing and imaging supplies industry and nearly 20 years at Coast to Coast Computer Products, he’s become one of the organization’s top senior sales managers by driving results, developing talent and earning the trust of a loyal customer base. A graduate of California State University, Northridge with a bachelor’s degree in history, Hurley attributes his success to reliability and speed, understanding that in a business where timing and accuracy matter, accessibility and follow-through are everything. His commitment to fast service and efficient order execution has made him a go-to resource for clients who value consistency. Equally important is the collaborative culture at Coast to Coast, which has fueled his professional growth and sharpened his skills.

“I’ve been working with Chris since 2008. He’s a sales manager and has been a top 10 producer for 17 out of the 18 years at Coast to Coast. His dedication, passion, response time and commitment to excellent customer service is inspiring to everyone. He’s a quick learner, very organized and process oriented. Chris was a teacher out of college, and you can tell; he’s committed to personal growth and takes pride in coaching and training his team. Chris has recently expanded his knowledge and skills by selling more hardware, point of sales, barcoding and thermal solutions. Chris is a great asset to Coast to Coast.”

— Melissa Servatdjo, Vice President of Strategic Partnerships, Coast to Coast Computer Products

Why Chris Johnson is a difference maker:

If one were to create a Most Admirable list for our industry, Johnson would certainly crack the top three, at least. Funny, kind, friendly, engaging, heroic—it’s tough to imagine so many desirable qualities wrapped into one individual, but anyone who knows Johnson or is at least familiar with his backstory knows this to be true. As a sales director, he’s championed the diversification push for Sharp dealers to add to their bottom line via laptops and displays, resulting in nearly 30 percent revenue growth. He has more than 20 years of technology experience; in addition to his seven-plus years with Sharp, he held sales positions with Konica Minolta. But where Johnson truly earned his figurative and literal stripes is with the U.S. Army, which he joined at the age of 31 and embarked on tours in Iraq and Afghanistan. At Sharp, the North Central College product created the Military Enterprise Resource Group, was honored with The Cannata Report’s Outstanding Veteran Award and recognized by the Patriot Pack for championing the cause of hiring veterans within the industry.

“Chris consistently leverages strategic thinking and creativity to deliver solutions that others wouldn’t envision. His contributions constantly create lasting impact with measurable success. His work not only achieves results but also raises the bar for excellence in our field.”

— Kimberly Gonzalez, President and CEO, Platinum Copier Solutions

Why Todd Johnson is a difference maker:

Few individuals rate as true industry rock stars, but perhaps legend is a better way to describe Johnson. There’s the 13 years he spent with Global Imaging Systems (GIS), a company he founded and where he served as vice president of acquisitions prior to its own sale to Xerox. He oversaw more than 80 acquisitions during a heady M&A period for the industry. His stature grew even more upon joining Strategic Business Associates, where the consultancy’s benchmarking model for success is largely viewed as the industry standard. The “Johnson-Hey model” is ubiquitous and frequently cited. Johnson and his partners offer leadership and management training, growth strategies and best practices for profitability (he’s well-known for directing BTA finance seminars). The Penn State graduate entered the industry at the suggestion of his father upon completing his service with the U.S. Marine Corps.

“Most of us dealership owners have been in the industry for 25-plus years. However the last six years have been packed with many firsts: a pandemic, significant supply chain challenges, managing rampant inflation and click declines. All of these firsts would have been much more challenging had we not been in a peer group where we had the benefit of Todd’s input. Despite these many recent challenges, our company is larger and stronger than it has ever been, and in part that’s thanks to Todd.”

— Sean Bell, President, Solutions YES

Why Ryan Jones is a difference maker:

The pitch for considering Jones as a difference maker took on the form of a baseball scouting report. The head honcho of American Business Machines was described as “A steady-handed leader with a long track record of building wins the right way. Jones blends old-school fundamentals—integrity, customer-first service and high standards—with modern play-calling that keeps ABM ahead of the curve. Under his leadership, Jones has expanded ABM’s lineup beyond traditional office technology into high-impact services such as security solutions and ABM Print, including custom apparel and branded promotional products that help organizations show up strong and professional.” The back-of-the-baseball-card fodder cited ABM’s Canon Elite Dealer status as one of the OEM’s top performers and a willingness to invest in the tools and the training as further proof of Jones’ value. He’s “Reliable in the clutch, committed to people and always building the bench. The kind of difference maker who raises the whole roster and earns loyalty season after season.” Sounds like a World Series contender.

“Ryan’s a visionary and always looking to expand and diversify. He’s built upon the success of his family’s business and developed a full one-stop shop for office technology, printing, apparel and security. Our community has greatly benefited from his generosity through local sports and programs. He believes in supporting area businesses and investing back in his hometown. Ryan is a true difference maker in the California Central Valley.”

— Saretta Micciche, Operations Director, American Business Machines

Why John Keifer is a difference maker:

As Keifer nears retirement, his legacy stands as the benchmark for what exceptional service leadership looks like at Repeat Business Systems. For 18 years, he’s been the steady hand and technical anchor behind a service organization that consistently delivers across MFPs, production and wide-format systems, flat-panel displays and mailing solutions. With more than 40 years of cross-industry experience, Keifer built his career on adaptability, discipline and a deep respect for the craft. His influence is evident in every metric: a decade of Ricoh Provision Awards, a 79% first-call effectiveness rate and representation on Ricoh’s National Dealer Service Council. Colleagues credit him with shaping high-performing teams, elevating operational standards and championing initiatives that strengthen profitability.

“John is recognized as a dedicated leader, often the first to arrive and the last to leave. With more than 25 years of technical experience prior to becoming service manager, and later director, he brings unmatched expertise to the organization. His straightforward, informed perspective makes him a trusted voice in decision making. John’s implemented efficient processes that enhance both operational performance and customer satisfaction. John exemplifies the professionalism, leadership and commitment any organization values in overseeing major projects, driving process improvements and mentoring future leaders.”

— David Lynch, Chief Operating Officer, Repeat Business Systems

Why Kate Kingston is a difference maker:

There’s a palpable electricity that emanates from Kingston whenever she takes the stage, whether it’s at a BTA event, the Executive Connection Summit or any industry engagement where sales is one of the key talking points (which is essentially all of them). She also boasts a laundry list of dealer clients for whom she’s transformed their sales approach. Kingston’s teachings emphasize a disciplined, system-driven line of attack built on accountability, structure and measurable results, augmented with an endless array of tools. Her model develops salespeople and the managers who coach them; in fact, her Sales Manager Certification Programs have helped transform frontline leaders into active drivers of activity, pipeline and culture, not passive overseers. Kingston was among the first sales coaches to devise AI-driven training for sales executives, helping teams reduce the time burden of prospecting while increasing effectiveness. If Kingston can’t make an account rep excited about sales, the latter probably needs a career switch.

“What makes Kate truly exceptional is her ability to combine deep industry expertise with an energy that’s completely contagious. She has a unique talent for turning sales training and prospecting, which can sometimes feel routine, into something engaging, motivating and genuinely fun for our team. She’s constantly evolving her content to reflect the changing landscape of the office technology industry, ensuring our sales representatives are equipped with modern strategies and the confidence to succeed in the field. After working with Kate for more than 10 years, I can say without hesitation that her passion for developing people and helping dealerships grow is unmatched. She brings professionalism, authenticity and enthusiasm to everything she does.”

— Lauren Hanna, Division President, Blue Technologies

Why Travis Lemke is a difference maker:

Rising quickly through the ranks at GFC, Lemke has become one of the key architects behind the company’s financial modernization and operational strength. Since joining as a financial analyst in 2014, he’s played a central role in evaluating acquisitions, guiding teams through major transitions and shaping the systems that support GFC’s growth. Now leading 21 professionals across leasing, accounts receivable and credit, Lemke brings clarity, discipline and a solutions-driven mindset to complex, high-volume operations. He spearheaded the launch of GFC’s customer self-service invoicing and payments portal in 2024 and led his teams through a largescale internal software overhaul in 2025 and 2026. Lemke has been a member of the Wisconsin Institute of Certified Public Accountants since 2012.

“Travis has been instrumental in helping us negotiate and manage several major internal software upgrades and customer-focused projects. He’s very ‘hands on’ as we’ve worked through transitions. A steady guiding force, Travis brings a very down-to-earth attitude that encourages his team to celebrate milestones and collaborate to solve challenges. He’s become an integral part of our leadership at Gordon Flesch Company.”

— Mark Flesch, Chief Operating Officer, Gordon Flesch Company

Why Lynda Natalia Lizarazo is a difference maker:

In the leadership tandem guiding AD Solutions’ rapid ascent, Lizarazo is the force shaping the company’s discipline, direction and long-term strength. As president and CFO—and a founder who helped build the business from a home-based startup into one of Florida’s fastest-growing independent technology providers—she’s been the architect of AD Solutions’ financial stability, operational excellence and people-first culture. Lizarazo has steered the organization through industry disruption, economic volatility and aggressive expansion, driving strategic acquisitions and new market entry while ensuring the company remains grounded in sustainable growth. Her belief that business success must create opportunity for others is woven into every decision she makes, from reinvesting in technology infrastructure to building a workplace where employees can grow careers, support their families and thrive. That philosophy is a direct contributor to AD Solutions’ exceptional customer loyalty and industry-leading satisfaction, a testament to a leader whose impact is both structural and deeply human.

“Natalia’s one of the most impactful business leaders I’ve ever worked with. She combines founder-level vision with disciplined execution, helping build AD Solutions into a high-performing, award-winning workplace technology company. What makes Natalia exceptional is her ability to balance aggressive growth with deep care for employees, customers and community impact. She leads with confidence and humility, always focusing on long-term industry leadership rather than short-term wins. She’s the type of leader who raises standards across the organization, inspires client loyalty and sets a powerful example for the future of our industry.”

— Moody Hamdan, CEO, AD Solutions

Why Anthony Macaluso is a difference maker:

The dean of Network Digital Office Systems’ service department who’s logged over 25 years, Macaluso oversees all aspects of technical service operations, ensuring clients receive prompt, reliable and high-quality support. As service manager, he oversees every facet of technical operations—from technician leadership and installation coordination to IT support, fleet management and complex service escalations—ensuring clients experience minimal disruption and maximum uptime. Macaluso’s decades of hands-on expertise and solutions-driven mindset allow him to diagnose issues quickly, streamline workflows and maintain the high service standards that define the company’s reputation. Macaluso’s impact extends beyond day-to-day operations: he’s been instrumental in high-stakes rental deployments for events, war rooms and film productions, and he’s played a key role in launching the company’s sister business, Premium Pure Water, establishing its service processes and operational foundation. His leadership, accountability and dedication continue to make a lasting difference across the organization and for every client it serves.

“Tony truly does it all. For more than 25 years, he’s been the backbone of our operations, all while remaining completely accessible to customers and team members. He’s always the person who steps in when something needs attention, regardless of the hour or day, and he approaches every challenge with professionalism, urgency and a solutions-driven mindset. While Tony’s leadership has long been critical to the success of our business as a whole, it’s been especially impactful in recent years as our short-term, on-site rental projects have expanded. Tony’s dedication, integrity, and hands-on leadership elevate not only our operations but everyone who works alongside him. He’s the kind of difference maker who doesn’t just support a company—he strengthens its identity, its culture, and its future.”

— Matthew Salzano, Vice President, Network Digital Office Systems

Why Josh McHugh-Cullen is a difference maker:

In an industry full of moving parts and tangled integrations, there’s something refreshing about a guy who brings a little rhythm to the chaos. That’s where McHugh‑Cullen comes in. As strategic partner manager at ECI Software Solutions, he plays a central role in expanding the connectivity and interoperability of the e‑automate ecosystem. With nearly four years at ECI and a deep understanding of dealer operations, McHugh‑Cullen ensures e‑automate functions not just as an ERP but as a modern, integrated platform built for real growth. He works closely with engineering teams to shape a forward‑looking API strategy that balances innovation with system integrity, translating complex customer needs into clear technical direction. Under his leadership, ECI has significantly broadened its partnerships with leading solution providers, giving dealers more flexibility to enhance operations and diversify services. A bachelor of commerce holder from Deakin University in Australia, McHugh-Cullen has also plied his craft with Ricoh and Sharp.

“Josh is the bridge-builder our industry needs. At a time when dealers are often frustrated by siloed data, Josh has made it his mission to help our customers overcome the barriers of disconnected workflows. He’s navigated the intersection between engineering stability and customer demand with incredible poise, always advocating for the connectivity that modern dealerships require to scale. Josh doesn’t just manage our strategic alliance relationships; he manages the future of how our industry’s systems talk to one another. Since he took ownership of our strategic alliance relationships, the breadth of our ecosystem has expanded significantly, giving our customers more freedom and flexibility than ever before. He’s a true professional who understands that our customers’ success depends on a connected community, and he works tirelessly to make that a reality.”

— Laryssa Alexander, President, Field Service, ECI Software Solutions

Why Mihail Mikov is a difference maker:

Mikov brings three decades of global engineering leadership to his role as chief technology officer at Avision Labs, combining technical expertise with a track record of delivering products that scale worldwide. He’s shaped the design and production of more than 60 scanner and printer models—devices that have surpassed one million units sold—and has been a driving force behind advancing industry standards such as TWAIN and TWAIN Direct. His background spans embedded systems, hardware-software integration and cross-platform driver development, supported by early career experience in European automotive electronics, industrial automation and ISO/TS 16949–aligned engineering. Known for his strategic mindset and ability to lead high-performing, multicultural teams, Mikov consistently turns complex innovation into global business impact.

“Mihail’s among the most professional, talented and technically skilled individuals in the industry. His pursuit of excellence, combined with his strong ethics and forward-thinking vision, has been the driving force behind the success of Avision Labs’ product portfolio, including the widely recognized Xerox and Visioneer scanner families. It’s this combination of technical mastery and principled leadership that’s earned Avision Labs the deep trust and respect it holds in the industry today.”

— Regina Alvarez, Marketing Manager, Avision Labs

Why Nancy Newel is a difference maker:

Newel has spent nearly four decades proving that strategic insight and hands-on partnership are a powerful combination, and it’s why she remains one of Konica Minolta’s most trusted forces in the field. Her deep experience spanning major, enterprise and public-sector accounts, plus her sharp, energetic approach in every engagement, helps channel partners elevate their business plans, refine account strategies and craft value-driven messaging that resonates with Fortune 1000 and SLED customers. She’s known for guiding dealers through opportunity identification, intelligence gathering and RFP navigation while also strengthening their sales training and positioning to ensure they’re set up for success. Her excellence has been recognized repeatedly through Konica Minolta’s Blue Diamond and Circle of Excellence programs, and her consultative leadership has become essential in advancing complex government sales cycles. A graduate of the University of Alabama with a BS in communications and marketing, Newel also spent nearly 15 years with Sharp as a regional sales manager.

“Nancy consistently demonstrates exceptional leadership in every opportunity we pursue with our dealers. Her deep expertise across the state, local and education markets is unmatched, and she contributes far more than knowledge alone. Nancy actively partners with dealers, engaging directly in prospecting efforts, uncovering new opportunities, shaping successful engagement strategies and ultimately helping secure high-value, strategic wins. Her hands-on partnership and sector intelligence make her an indispensable force who makes a difference in advancing dealer performance and driving sustained growth.”

— Thomas Cutler, Director of Enterprise Accounts – Dealer, Konica Minolta

Why Andy Nielsen is a difference maker:

When someone strengthens both the performance of a sales organization and the culture that holds it together, their influence reaches every corner of the business. That’s the mark Andy Nielsen has made at Pulse Technology. A 27-year veteran, he oversees the reporting and historical data that equip account representatives with the clarity they need to renew contracts, expand services and support customers with confidence. His work touches nearly every client the company serves, and his close partnership with VP Vince Miceli ensures that teams always have accurate, actionable insight at their fingertips. Just as impactful is his leadership of Pulse’s Culture Committee, where he drives initiatives that build connection, resolve friction and create the kind of workplace people want to be part of—from after-hours cookouts to scavenger hunts to everyday check-ins that make colleagues feel seen and supported. By elevating both operational excellence and organizational culture, Nielsen plays an essential role in Pulse’s ongoing success.

“Andy’s a guy who gets things done. Whether it’s overseeing the status of a customer contract or the usage reports of each client, he’s on top of an important part of what keeps our company going. And that also applies to his work in leading the Culture Committee. This is a significant investment in ensuring employees feel appreciated, valued and understood. Andy’s guiding hand has helped us make great progress, to the point where we’ve been voted a “Best Place to Work” for five years in a row.”

— Vince Miceli, Vice President, Pulse Technology

Why Lisa Novotny is a difference maker:

Behind every high‑performing organization is a leader whose influence quietly strengthens every department, decision and success, and at Allied Business Solutions, that leader is Novotny. As vice president of finance and administration, she’s been a cornerstone of the company for nearly two decades, bringing unmatched institutional knowledge and a steady, disciplined approach to the executive leadership team. Novotny oversees all financial operations with precision, ensuring accuracy, accountability and fiscal integrity across a growing, multi‑location enterprise spanning Idaho, Oregon and Utah. Her ability to connect operational detail with strategic intent makes her a trusted advisor in shaping Allied’s long‑term direction while her calm, consistent leadership reinforces the systems, controls and risk management that underpin sustainable growth. With more than 30 years of experience in administration and operations, Novotny’s influence is felt in every corner of the organization—quietly powering stability, strengthening performance and enabling Allied to move forward with confidence.

“Lisa is not only an exceptional leader and trusted colleague; she’s also a dear friend. Over the many years we’ve worked together, I’ve had a front-row seat to her integrity, her steady judgment and her unwavering commitment to doing what’s right for the company and for our people. Her knowledge of our systems, our financial structure and the organization’s inner workings is extraordinary, but what truly sets her apart is her heart. Lisa leads with compassion. She cares deeply about the people behind the numbers, the teams behind the processes and the long-term health of the organization. Her door is always open, her counsel is always thoughtful and her presence brings a sense of calm and confidence to those around her. She’s a steady anchor in times of growth and change, and she’s someone I personally trust without hesitation. Lisa makes a difference not just through her expertise but through her character. And I’m grateful, both professionally and personally, to stand alongside her.”

— Lisa Mesenko, Senior Vice President MR, Marketing & Strategic Growth, Allied Business Solutions

Why Steve Parker is a difference maker:

When partnerships are built on reliability, honesty and responsiveness, they tend to stand the test of time. Parker has spent 47 years proving exactly that. A veteran of the printing and imaging supplies sector, he’s witnessed every major shift in technology and customer expectations while keeping one principle at the center of his work: put the client first. For the past 23 years at Coast to Coast Computer Products, Parker has been one of the company’s top performers, earning trust through steady follow‑through and a solutions‑driven approach that prioritizes customer needs over transactions. His long‑standing relationships and unwavering commitment to service continue to distinguish him in an industry defined by constant change.

“I’ve had the privilege to work with Steve for about 11 years. It’s amazing to see his dedication to his craft and the relentless commitment to customer service. He prides himself with being available and a value-added resource to his customers. His motto is ‘if you’re not working for your clients, then you’re cheating yourself and the company.’ He’s been a top 5 sales producer for 20 out of the 23 years he’s been at Coast to Coast. He leads by example and is a mentor to the people who are new to Coast to Coast and/or the industry. We’re lucky to have someone with his knowledge, skills and experience working for us.”

— Scott Roussin, General Manager, Coast to Coast Computer Products

Why Stephanie Pinski is a difference maker:

When someone can turn ideas into stories that move people, elevate a brand and unify a company’s voice, their impact reaches far beyond traditional marketing, and that’s the hallmark of Pinski’s work at WiZiX Technology Group. Armed with a BA in Film & Media Studies from the University of California, Irvine, she brings a storyteller’s instinct to every facet of her role, from brand strategy and content creation to partnerships, events and sales enablement. Her early career in the nonprofit sector—where she produced fundraising campaigns through photography, videography, print design and event marketing—gave her a rare dual perspective: a deep understanding of customer motivations and firsthand experience with the very technology she now helps promote. At WiZiX, she shapes print and digital content, manages high‑visibility partnerships with organizations like the Sacramento River Cats and San Jose Earthquakes and orchestrates major company events. Guided by her “Three Es” philosophy that content should educate, elevate and entertain, Pinski connects people, ideas and strategy in ways that strengthen culture, sharpen messaging and keep WiZiX ahead in a rapidly evolving industry.

“Stephanie has a unique ability to take a vision and turn it into something real the entire organization can rally around. In an industry that’s evolving quickly, she’s helped ensure our marketing stays both creative and practical, always tied back to supporting our sales teams and customers. What I appreciate most about Stephanie is how collaborative she is. She works seamlessly with leadership, vendors and our internal teams to make sure projects actually get across the finish line—and done well. Whether it’s launching a campaign, supporting a major event or strengthening our brand presence, she approaches everything with professionalism and a strong sense of ownership. Stephanie’s work has played an important role in helping WiZiX grow and continue building momentum in the markets we serve.”

— Eric McIntosh, Senior Vice President, WiZiX Technology Group

Why Shelly Radler is a difference maker:

Within Brother’s Business Machine Division, few leaders have shaped product excellence and go-to-market discipline as profoundly as Radler. Over her 23-year career, she’s become the connective force between product strategy, market insight and the realities of the commercial channel, ensuring every initiative is grounded, actionable and built for impact. A Cornell-educated business and marketing leader, Radler elevates product marketing from execution to orchestration, consistently owning complex programs end to end and transforming high-level strategy into clear, structured and highly effective market plans. Her disciplined, data-driven approach strengthens decision-making while her deep understanding of how B2B hardware and solutions are positioned and sold directly supports partner and sales success. She’s spent more than 13 years shaping market strategy for SMB printers and scanners, played a pivotal role in shaping Workhorse product strategy and now oversees the full hardware and supplies portfolio across printers, scanners, labeling and supplies. Radler raises the bar for everyone around her as a steady, collaborative and indispensable driver of excellence.

“Working with Shelly is a consistent reminder of what exceptional product marketing leadership looks like. What stands out most is her ownership mindset. When Shelly leads an initiative, every detail is considered, every stakeholder is supported and the final output is stronger because of her involvement. She’s a collaborative partner who listens deeply, communicates with clarity and elevates cross-functional work through her organization and consistency. Shelly’s sustained contributions have strengthened Brother’s B2B go-to-market capability in meaningful, lasting ways. Her leadership doesn’t just improve outcomes—it inspires confidence in every team she works with.”

— Fernando Maroniene, Senior Director of Product Marketing, Brother International

Why Mike Randash is a difference maker:

Randash brings decades of enterprise content management and automation expertise to his role as vice president of sales at Digitech Systems, where he helps organizations turn unstructured information into actionable, high‑value data. He is helping launch Sys.tm, Digitech’s AI-based information management platform designed to bridge traditional corporate records and generative AI through secure intelligent document processing, workflow automation and RPA. Known for pinpointing high‑ROI use cases and setting clear, achievable deployment expectations, he equips partners to succeed long after the sale. His work accelerates decisions, streamlines operations and gives teams control over the documents that drive their business. A graduate of Minnesota State University Moorhead, Randash previously held key roles with General Networks Corporation, 5280 Solutions/Nelnet Diversified Solutions and Unipac. He built and scaled high-performing technology organizations, led both channel and direct sales strategies, and played key roles in the growth and successful transition of multiple ventures.

“Mike is the kind of sales leader who improves the industry from the inside out. As VP of sales at Digitech Systems, he doesn’t just drive growth, he helps customers and partners modernize the way information moves through an organization, turning document-heavy, error-prone processes into governed, high-trust workflows. He leads with uncommon integrity and faith-guided decision making, which shows up in how he evaluates tradeoffs, sets expectations and protects customer outcomes. In a moment when AI is everywhere but clarity is rare, Mike is a steady translator between real business pain and practical automation, ensuring innovation stays usable, responsible and outcome-driven.”

— HK Bain, CEO, Digitech Systems, LLC

Why Colin Regina is a difference maker:

Four decades in the imaging industry have given Regina a front-row seat to every major technological shift, and he’s spent his career making sure technicians, dealers and customers can keep pace with each one. As vice president, technical services group for Sharp Imaging and Information Company of America, Regina has worn just about every hat imaginable: supporting product launches, building out web services, developing eLearning tools, producing media content and ensuring quality assurance remains a constant priority. He’s also helped shape and launch impactful tools such as enhanced search, all designed to make life easier for Sharp teams and partners. Over the past five years, Regina has led Sharp’s push to apply artificial intelligence to service and support operations, leveraging device telemetry, service history, technical documentation and support data to create AI-powered tools that deliver real-time insights, accelerate troubleshooting and support predictive maintenance. He views AI as a natural evolution in service intelligence—one that enhances technician expertise, enables more proactive support and strengthens the customer experience.

“Colin’s forward-thinking approach to design, integration and scalability has helped unify print, workflow automation and security into the seamless print ecosystem we rely on today. Through his leadership, organizations are not only running smarter and more efficiently but are also better prepared for a fast-growing, data-driven future.”

— Sean Mummert, CEO, The Office People

Why Manny Sahu is a difference maker:

Sahu is the bridge between complex technology and real-world business impact. He works across engineering, product and business teams to ensure Toshiba delivers solutions that solve day-to-day customer challenges while advancing the company’s long-term strategy. Sahu plays a central role in shaping the evolution of Toshiba’s cloud and AI-driven Elevate Sky portfolio, helping bring innovative, award-winning offerings to market. His approach blends technical depth with clear, practical decision-making—a skillset strengthened by more than 11 years in software development and product management at Agilent Technologies before joining Toshiba in 2012. Sahu has a computer science degree from National Institute of Technology Rourkela and also holds an MBA from California State University, Sacramento, grounding his leadership in both technical and business rigor.

“Manny has a clear understanding of the challenges our customers face and works closely with our product and development teams to deliver solutions that address those challenges in meaningful ways. He consistently brings together strategy, technology and execution to drive results. He also leads by example outside of work through his commitment to serving his community. Toshiba and the Orange County community are better because Manny is part of both.”

— Bill Melo, Vice President of Marketing and Strategic Business Development

Why Dan Schmidt is a difference maker:

Although he studied computer science at the University of Milwaukee and sales and marketing at Waukesha County Technology College, Schmidt’s journey to becoming a “walking encyclopedia” traces back to his childhood. His mother, a librarian, put him into the Evelyn Wood Reading Dynamics program, transforming him into a speed reader who could quickly absorb information. That skill continues to pay dividends. If there’s one constant in Schmidt’s career, it’s his ability to make the complex world of security feel clear, relevant and real. He began his office technology journey in the late 1980s selling typewriters, dictation equipment and early fax machines before moving into roles with Swintec, F.J. Kubichek and Camadon. A move to Arizona in 1993 led him to a dealer later acquired by Danka, which opened the door to Minolta in 1996 and a series of sales and management positions that ultimately shaped his comprehensive expertise in health care solutions, GPOs, HIPAA and cybersecurity. His enthusiasm keeps audiences engaged, his examples make risks tangible and his willingness to share knowledge elevates every partner he supports. Dealers frequently invite him on sales calls and to customer events, and the moments he treasures most are when reps reach out to celebrate life milestones and thank him for contributing to their growth. Schmidt continues to help organizations make smarter, more secure technology decisions.

“Dan is one of those rare individuals who brings both deep technical knowledge and an incredible level of passion to everything he does. When Dan speaks about security and technology, you can’t help but be engaged. What I appreciate most about working with Dan is how seriously he takes security. He understands the responsibility our industry has when it comes to protecting customer data, and he consistently helps elevate that conversation with practical insights and thoughtful guidance. His sessions aren’t theoretical or generic; they’re grounded in real situations our teams encounter every day. Dan’s been an outstanding resource for our dealership and a trusted voice when it comes to secure technology solutions. His expertise, enthusiasm and willingness to share knowledge make him a tremendous asset to both partners and customers.”

— Lauren Hanna, Division President, Blue Technologies

Why Natasha Schultz is a difference maker:

Some of the more complex, high-impact initiatives for GreatAmerica have required the steady guidance of Schultz. She’s a strategic force behind the enterprise platform upgrade, which touches nearly every customer and employee, as well as the company’s transition to becoming a bank—two initiatives that will define how GreatAmerica operates, scales and competes for years to come. Schultz brings clarity to complexity, guiding large cross-functional teams through shifting requirements, tight timelines and high-stakes decisions with a calm, steady presence that keeps progress on track. Her strength lies in seeing the full enterprise picture: connecting people, processes, technology and long-term business goals to create solutions that strengthen internal efficiency and deliver more consistent, reliable customer experiences. Her leadership builds trust, reinforces alignment and ensures GreatAmerica is positioned not just to navigate change, but to emerge stronger because of it.

“Natasha has made a significant impact on GreatAmerica and our customers through her leadership of the platform upgrade and to her major cross company initiatives. She processes complex and fast moving change with calm, clarity and exceptional professionalism, earning my trust and the trust of leaders across the company.”

— Scott Geistkemper, SVP of Operations, GreatAmerica Financial Services

“When meeting with Natasha, she brings a calm and friendly attitude, even when managing significant change. She keeps teams focused on actionable outcomes and achievable deadlines, ensuring we continue to move the company forward on this large and important project.”

— Laura Wingler, Legal Operations Director, GreatAmerica Financial Services

“Natasha consistently demonstrates a holistic and strategic mindset, connecting business goals, technology and user experience to design smarter automation solutions. She proactively identifies opportunities to streamline processes in ways that empower internal teams while enhancing reliability and satisfaction for our customers, ensuring we create scalable, long-term value.”

— Jenny Herzberger, Senior Product Manager, GreatAmerica Financial Services

“Natasha has a remarkable ability to recognize and elevate valuable contributions from others. When a team member raises a thoughtful question, she uses it as an opportunity to spark deeper collaboration, creating an environment where every voice is heard and respected. Her leadership strengthens the team and drives clarity in complex conversations.”

— Sherry Sullivan, Invoicing Operations Leader, GreatAmerica Financial Services

Why Lyndon Shade is a difference maker:

For nearly four decades, Shade has been one of the quiet pillars of Edwards Business Systems—a steady, skilled professional whose commitment to doing things the right way has shaped both customer experience and internal operations. A Lincoln Technical Institute graduate who joined the company in 1988, he built his reputation on technical excellence, efficiency and an unwavering dedication to follow-through. Shade became known for resolving multiple service needs in a single visit, earning Service Technician of the Year honors before moving into leadership roles that strengthened team performance and service quality. Today, as logistics manager, he brings that same discipline and pride to warehouse operations and inventory management, ensuring equipment is prepared accurately and delivered on time. Guided by teamwork, accountability and a belief that commitments must be honored, he remains a trusted, enduring presence within the EBS family.

“Lyndon is a company guy through and through. Always does things in the best interest of the company, regardless of time or effort. He’s the epitome of a star employee. When you have an employee that thinks company first, you have a winner. Wish I had a hundred [people] just like him.”

— Dave Reis, Operations Director, Edwards Business Systems

Why Saleh Shirafkan is a difference maker:

Shirafkan is the embodiment of GoodSuite’s service culture; he’s a field-first leader whose work ethic, responsiveness and ownership set the tone for the entire organization. As vice president of service, he drives a KPI-focused operation centered on technician development, process consistency and a client experience defined by what the company calls its Boutique Level of Service. His 22-year career began with Xerox in Iran, followed by a decade of steady advancement at GoodSuite from field technician to specialist, supervisor, manager and now vice president. That progression gives him a rare, ground-level understanding of technician challenges and client expectations. Internally, he’s known as the hardest worker in the building; externally, clients praise his speed, communication and follow-through. His impact is reflected in stronger team performance, a more disciplined service culture and recognition that includes 13 Founder Awards and five president’s club honors.

“Ten years ago, Saleh walked through our doors with a goal that had nothing to do with copiers or service management: he wanted to improve his English. What happened next has been one of the most inspiring journeys I’ve witnessed in my 35 years in business. To watch Saleh grow—not just as a professional but as a human being—fills me with an immense sense of pride. He came in humble, hungry and willing to learn. Today, he leads. He mentors. And in a twist that still amazes me, he’s now one of our most forward-thinking voices when it comes to artificial intelligence and how we integrate new technology into our operations. The same man who wanted to sharpen his communication skills is now sharpening our entire company’s thinking. Four consecutive president’s club awards. Four. That’s not luck, that’s character compounding over time. Saleh, what you’ve built here goes far beyond any award or title. You’ve built trust, respect and a legacy that reflects everything GoodSuite stands for. Watching you become the man and leader you are today is one of my greatest honors.”

— Dan Strull, CEO, GoodSuite

Why Barry Simon is a difference maker:

One of the aspects that make this industry so special is the willingness of executives to provide ideas and advice to their fellow dealers via dealer councils, peer groups and other gatherings, and Simon is the personification of the practice. His nominator, James Loffler, noted of their first meeting how Simon demonstrated a true interest in learning about his company and its challenges. Providing time, insight and encouragement came easy to Simon, who announced his retirement earlier this year. The Chicago native and graduate of Southern Illinois University took the helm of then-Datamax Office Systems in 1985. Under Simon’s guidance, Datamax Arkansas scored “Best Places to Work in Arkansas” eight times. He garnered a Better Business Bureau Torch Award for Ethics and was cited among the “250 Most Influential Leaders in Arkansas” by Arkansas Business Publishing Group. He’s served on the boards of countless organizations, including the Copier Dealers Association. But to his fellow executives, Simon’s kindness, warmth and generosity will always come to mind.

“Barry has always led with curiosity, humility and a desire to see others succeed. It’s never been about personal gain. It’s always been about lifting the industry and the people in it. I have no doubt I’m not alone in feeling this way. Across the office technology industry, Barry is widely respected as someone who makes those around him better. He is, quite simply, a true difference maker and one of the godfathers of the office technology industry.”

— James Loffler, President, Loffler Companies

Why Brett Sisell is a difference maker:

When forging one’s identity in leadership, it’s always helpful to have a positive model to emulate. Sisell couldn’t have picked a better sensei than the late Wes McArtor, founder of BEI Services (now Nexera) and a gentleman known for his kindness, integrity and humility. A former web developer, Sisell joined BEI in 2014 and carved out his own leadership path. He authors solutions focused on service performance, technician development and operational efficiency, helping dealers improve productivity and uncover new growth opportunities. An R&D whiz who blends hands-on engineering with product strategy and practical AI application, Sisell has settled nicely into a “player-coach” role where he remains deeply involved in both technical execution and real-world application. He’s intent on bringing AI solutions into the channel in ways that are practical and actionable. The Winona State University product is also a member of The Breakaway Team wunderkind collective of next-generation industry leaders.

“Working with Brett on The Breakaway Team for ECS was an incredibly energizing experience. He has a unique ability to bring both big ideas and practical execution together in a way that moves organizations forward. His passion for innovation and his constant drive to evolve programs and strategies make him someone who naturally inspires the people around him. What I appreciate most about Brett is his ingenuity. He’s always thinking about what could be better, what could be different and how our industry can continue to grow. That mindset is contagious. When you work with Brett, you can’t help but feel motivated to think bigger and approach challenges with a more creative perspective. Brett’s enthusiasm, strategic thinking and commitment to progress make him a tremendous asset to the industry and to anyone fortunate enough to collaborate with him.”

— Lauren Hanna, Division President, Blue Technologies

Why Aaron Smith is a difference maker:

The uniforms may change, but Smith proves time and again that he can elevate any team he joins. A past Difference Maker honoree from his Xerox days, he’s spent more than two decades building high-performing sales organizations and guiding companies through industry-defining change. In addition to Xerox, his career spans leadership roles at UBEO and Visual Edge IT as well as founding and running his own IT VAR. The combined experiences afford him a practical understanding of how technology, service and strong client relationships fuel long-term success. That blend of entrepreneurial grit and enterprise-level strategy is what drew him to Green Office Partner, where he’s focused on expanding the company’s national reach while strengthening the partnership-driven approach that’s become its hallmark.

“Aaron’s one of those leaders who understands that success in this industry always comes back to relationships. He knows how to build strong teams, but just as important, he knows how to build trust with clients. Aaron brings deep industry experience and a clear vision for growth, but he also brings a leadership style that keeps the focus where it belongs: on delivering real value and great service to clients. That combination of strategy, experience and authenticity is what makes him such an impactful leader.”

— Todd Gallagher, CEO, Green Office Partner

Why Staale Swift is a difference maker:

A retired U.S. Army Major with a Bronze Star and decades of leadership across business, government and technology, Swift brings a mission-driven mindset to the world of managed IT services. As CEO of NOCDOC, he leads a 24/7/365 technology support organization that serves over 80 MSPs and their 500-plus clients worldwide. His MSP-as-a-Service model offers dealers a turnkey, white-labeled IT backend powered by 100% U.S.-based resources, delivering exceptional customer experience, operational clarity and scalable margin. Staale’s deep understanding of infrastructure, service delivery and strategic planning stems from a career that spans executive roles at Pomeroy, CompuCom and Wachovia. While in the U.S. Army, he oversaw complex logistics and operations during the Gulf War. Today, he’s a tireless advocate for the dealer channel, helping office technology providers evolve into full-fledged managed IT partners. Through education, innovation and unwavering support, Swift continues to shape the future of service delivery in the channel.

“Staale has an endless spirit and passion to help dealers, MSPs and resellers succeed with their managed IT services programs. He has a drive to help dealers with their goals for service diversification and dealers’ growth demands. As a former military member of the Army, serving in Iraq in the early ’90s, Staale has a love for his country and the greater Winston-Salem, North Carolina, community in which he serves.”

— Michael Amiri, CRO, Summit Holdings

Why Scott Titus is a difference maker:

Marketing departments never seem to get the credit they deserve for their organizations’ successes. Titus, for one, is a shining example of how effective marketing leadership can make a bona fide difference in the dealer community. A graduate of Clarkson University with an MBA from the Syracuse University Martin J. Whitman School of Management, he’s transformed the Usherwood marketing department from a small, tactical function into a fully developed, high-performing team. His leadership style fosters creativity, collaboration and continuous improvement, making him not only the department leader but also a trusted mentor and guide to those who work with him. Titus’ thoughtful approach, willingness to collaborate and ability to bring people together to achieve shared goals have resonated throughout the dealership. He also quarterbacks the company’s annual cybersecurity conference and further ingratiates Usherwood in the community through initiatives and partnerships with local businesses. The result: Titus’ impact is measurable, meaningful and keenly felt.

“Scott’s one of those rare leaders who brings clarity, strategic focus and genuine collaboration to every initiative he touches. I’ve seen firsthand how he elevates both his team and the departments he partners with. Scott approaches challenges with thoughtful intention and consistently delivers results that strengthen our business and our community presence. His leadership is steady, innovative and deeply respected across the organization.”

— Lindsay Usherwood, General Counsel, Usherwood Office Technology

“Scott consistently makes a meaningful impact on our organization through his creativity, initiative and strong partnership with teams across the company. His work in building our marketing function and elevating our brand shows a level of dedication and professionalism that sets him apart. Scott brings fresh ideas, embraces modern technology and always looks for ways to help the company move forward. We’re fortunate to have someone with his talent and drive supporting our mission.”

— Ken Stinson, President, Usherwood Office Technology

Why Cherie Tucker LaBuzetta is a difference maker:

Long before she was shaping Xerox’s channel strategy, Tucker LaBuzetta was belting out notes on American Idol—and she’s still hitting the high ones, having wowed The Cannata Report Gala audience with two memorable performances. Today, she brings that same stage presence and precision to her role as Xerox’s vice president of growth strategy for North America channels, where she leads the redesign of channel programs and drives innovative sales strategies that fuel partner expansion. Tucker LaBuzetta’s Xerox career spans high-impact roles, including chief of staff to the CEO, where she helped advance transformational initiatives tied to the company’s Reinvention strategy, and regional vice president of IT sales for the Central U.S., where she accelerated the growth of Xerox IT services and earned recognition as one of CRN’s Rising Female Stars in 2022. A Rochester native with credentials from Wharton and the Simon School of Business, she previously held marketing roles with EFPR Group and SEI Design Group.

“Cherie’s accomplishments during her relatively short career at Xerox are quite impressive. Her role as chief of staff to CEO prepared her to be a strong leader and a catalyst for change. Since joining the North American channels organization, she’s assembled a team of professionals who are rewriting the way Xerox approaches our dealers and how we will grow our indirect business going forward.”

— Richard Schaublin, Vice President, U.S. Dealer Program, Xerox Corp.

Why Anne Valaitis is a difference maker:

What makes Valaitis stand out isn’t just her expertise—it’s the way she pairs sharp industry insight with an uncommon level of empathy and adaptability. As a principal analyst within Keypoint Intelligence’s Advisory Service for Workplace Solutions and Customer Communications, she helps organizations navigate change with clear, practical direction rooted in real-world understanding. Valaitis does more than track trends; she listens, and that has strengthened partnerships and shaped smarter offerings, including a tailored solution for a major industry association that more than doubled sales within its segment. She played a central role in integrating AI as an operational tool at Keypoint Intelligence while analyzing how it’s reshaping customer communications and workplace services, connecting internal implementation with broader industry impact. A respected speaker, she regularly presents at conferences and webinars, translating complex topics into accessible insights that resonate with diverse audiences. Valaitis brings heart and intelligence to her work, investing fully in the success of clients and colleagues.

“Anne represents the rare combination of strategic insight and genuine care for the people she serves. Anne doesn’t approach her work halfway; she brings her whole self to it, with gusto, whether developing an offering that increased sales or guiding clients through complex transitions. She listens carefully, acts decisively and takes responsibility for every outcome. Beyond the results, Anne’s positive energy and willingness to help anyone at any time make her a true force inside our company. She elevates the people around her, and that’s what defines a difference maker.”

— Deborah Hawkins, Group Director Workplace, Keypoint Intelligence

Why Steve Vasquez is a difference maker:

For the people who’ve worked alongside him, Vasquez isn’t just a sales leader—he’s the steady, energizing presence who changes what teams believe is possible. Over a 30-year career spanning managed print, technology, consumer goods and digital media, he’s transformed organizations, driven more than $6 billion in cumulative revenue and built high-performing teams that consistently earn industry recognition. At Brother, he’s reimagined partner engagement through a consultative, insights-driven approach that empowers dealers, resellers and channel partners nationwide. His frameworks—from joint business planning to vertical market playbooks and customer analysis—have become foundational tools that accelerate growth and sharpen competitive strategy. Now serving as director of major accounts, Vasquez leads an sales team focused on advisor relationships and return-to-growth initiatives. Colleagues credit his empathy, collaboration and “At Your Side” mindset with unlocking new levels of confidence and opportunity. A BBA holder from Mercy University, he’s currently pursuing an MBA from Long Island University.

“Working with Steve has been a masterclass in strategic leadership and partnership excellence. He brings an unmatched blend of vision, discipline and creativity to every interaction, whether he’s mapping a Venn diagram on a whiteboard or brewing espresso to start a conversation with genuine warmth. His ability to turn complex challenges into clear, actionable strategies consistently elevates both internal teams and external partners. Steve’s frameworks for joint planning, vertical market engagement and customer insights have fundamentally strengthened how partners engage with Brother. Steve’s leadership not only drives measurable business results, it inspires people to think bigger, perform better and succeed together.”

— Kimberlie Sutterfield, Senior Director of National Sales & Strategic Channel Partners, Brother International

Why Eunice Wang is a difference maker:

Wang delivers impact where it matters most: operationally, strategically and culturally. Since joining Katun in 2019 as vice president of global supply chain, she’s ensured reliability and consistency for more than 8,000 partners worldwide, guiding the organization through unprecedented global shortages with proactive planning, strong supplier relationships and decisive leadership that protected continuity of supply and reinforced customer trust. In 2024, she expanded her responsibilities by also becoming vice president of human resources, bringing the same strategic mindset to employee leadership. Fluent in multiple languages, Wang connects teams across regions and has transformed Katun’s values into action through initiatives that strengthen engagement, professional development and community involvement—from beach cleanups and donation drives to health and wellness challenges. Wang holds a bachelor’s degree in finance from the University of Georgia and an MS in financial analysis from the University of San Francisco.

“Eunice has the ability to connect global teams and create a genuine sense of unity across regions. Under her leadership, employees feel recognized for their contributions and clearly understand how their work supports the company’s broader goals. She fosters a culture that values innovation, collaboration and shared success. Eunice leads Katun’s Global Supply Chain and HR teams with both strategic vision and cultural awareness. She’s launched initiatives that engage employees while also aligning teams around key business objectives. A key example of this is a monthly global newsletter her team develops that highlights employee achievements, showcases local initiatives and shares important company updates. What makes Eunice a difference maker is her commitment to supporting Katun’s dealer partners and employees and her ability to bring people together to move the organization forward both at the global and regional levels.”

— Allie Kern, Public Relations Manager, Katun Corp.

Why Patricia Watts is a difference maker:

Watts has built her career from the ground up, starting as a receptionist at Toshiba while attending Florida International University and rising to become director of TBS sales programs. Her journey reflects not just ambition but a rare ability to master every layer of the business. A president’s club honoree and former account executive, Watts quickly proved her sales acumen before transitioning into leadership roles spanning operations, professional services and managed print. Today, she leads national sales enablement initiatives, strategic programs and cross-functional alignment across sales, marketing and solutions teams. Her frameworks, from blitz campaigns to structured selling series, empower field teams and drive enterprise-level growth. Watts is known for translating complex objectives into actionable strategies, mentoring account executives and fostering collaboration across departments. Her operational mindset and deep understanding of sales execution make her a catalyst for scalable success.

“Patricia represents the rare leader who understands both the strategy and the street-level reality of sales. I’ve watched her build programs that don’t just look good on paper, they actually move pipeline, improve confidence and create measurable growth. What makes her exceptional is her credibility; with her varied experience across multiple Toshiba departments, when she speaks, people listen because she’s lived it. She brings energy to every initiative, but it’s paired with discipline and accountability. Patricia challenges teams to think bigger—beyond hardware, beyond status quo selling—while making them feel supported and equipped to succeed. She connects marketing, operations and sales in a way that breaks down silos and aligns everyone around outcomes. Simply put, she builds things that last.”

— Steven Sauer, Chief Revenue Officer, Toshiba America Business Solutions

Why Monte White is a difference maker:

Gifted with a commanding presence and an above-the-rim, relationship-cultivating game, White continues to raise Distribution Management’s profile as he assumes the helm of its wholesale division. His pedigree of 37 years in the distribution game is cemented further by his stints with heavyweights such as Ingram Micro and Tech Data. In recent years, White’s played a pivotal role in demonstrating the value of distribution to key manufacturers, helping to expand DM’s portfolio and better align its offering with how and where the dealer channel prefers to purchase. Prior to the promotion, the University of North Texas graduate was instrumental in growing DM’s portfolio of A3 supplies and expanding the company’s thermal and barcode product portfolio.

“I’ve known Monte since his early days in distribution and have had the privilege of watching his leadership and strategic vision evolve and strengthen over the years. He brings a relentless focus on execution and has consistently driven meaningful growth while deepening Sharp’s partner engagement. Monte’s greatest strengths lie in cultivating strong manufacturer relationships and implementing programs that enhance customer satisfaction and deliver measurable results. He’s known for his integrity, accountability and steady leadership. Through his actions, he consistently positions Distribution Management as a trusted, strategic and highly valued partner to Sharp.”

— John Sheehan, Senior Vice President of Channel Sales, Sharp Imaging and Information Company of America

Why Scott Willeford is a difference maker:

A driving force behind DOCUmation’s technology strategy and operational growth since 2017, Willeford brings more than two decades of IT leadership to the role. As chief technology officer, he oversees internal systems and leads the teams responsible for managed IT and solutions delivery, ensuring the company’s infrastructure supports both daily operations and long-term innovation. Willeford’s steady leadership and problem-solving mindset were especially evident during the pandemic when he stepped in to manage logistics and purchasing, helping the organization maintain stability during a period of uncertainty. His ability to pivot between strategic planning and hands-on execution makes him a vital asset to DOCUmation’s continued expansion. With a deep understanding of IT management and a collaborative approach to leadership, Willeford plays a key role in shaping the company’s future and delivering meaningful results for its customers.

“Scott has a strong ability to connect the technical and business sides of a challenge to drive meaningful progress. He approaches complex situations with integrity, thoughtfulness and a steady leadership style that earns the trust of those around him. Whether developing technology strategies, strengthening IT operations or stepping in to support other departments when needed, Scott consistently brings a collaborative mindset and focus on solutions. He’s also deeply committed to mentoring his team and building strong partnerships across the organization to better serve customers.”

— Anahi Santos, Marketing Specialist, DOCUmation

What makes David Willie a difference maker:

While he has all the markings of a Texas maverick, Willie actually cut his teeth in copier sales for a Baton Rouge, Louisiana, firm not long after graduating from LSU. Safe to say, he’s carved out an identity in the Lone Star State. Not only is he the president and CEO of CTWP in Waco, Texas—which was a former A.B. Dick distributorship—he’s also a ranch owner, specializing in wagyu, farming corn, wheat and oats. Willie launched the dealership with just two employees, and it’s grown to be an eight-figure annual performer with more than 100 team members across seven locations. He’s a staunch advocate for his fellow dealers, participating in OEM roundtable discussions that touch on pricing, contracts and territories, all the while championing fairness and opportunities. Willie can always be spotted with his right-hand “man,” LeRoy the Copier Dog.

“Working alongside David, I see firsthand how his leadership shapes the culture of CTWP. The spirit of the company truly starts at the top and carries through every employee, technician and customer interaction. David’s an open book, his door is always open and he’ll gladly give out his cell number to help someone in need. He leads with honesty, direct communication and a genuine willingness to support both employees and customers. That leadership is reflected in feedback we hear every day. CTWP consistently scores over 95% on the NPS measuring customer satisfaction. This kind of feedback reflects David’s commitment to service, integrity and people-first leadership.”

— Christine Zirkle, Marketing, CTWP

Why Trish Wolanski is a difference maker:

Wolanski has long been the person organizations rely on when the stakes are high and the path forward isn’t quite clear. With nearly 30 years in the office technology industry, she brings an all-around understanding of sales, training, marketing, administration and operations—a combination that makes her the leader who “sees around corners.” Wolanski anticipates challenges before they surface, simplifies complex processes and strengthens collaboration across teams, serving as a vital connector between client-facing needs and internal strategy. Her steady leadership was instrumental during the merger between Donnellon McCarthy Enterprises and Ohio Business Machines, ensuring alignment, continuity and a smooth transition. Whether optimizing workflows, supporting major initiatives such as the Cleveland Browns partnership and the 2025 Tech Show, or guiding colleagues through daily challenges, Wolanski brings focus, empathy and unwavering professionalism. She consistently goes above and beyond, elevating the organization through her insight, dedication and commitment to shared success.

“Having the opportunity to collaborate closely with Trish has been incredibly rewarding. She brings a level of experience and insight that strengthens every project she’s involved in. What I appreciate most is her team-first mindset; she doesn’t hesitate to jump in wherever support is needed, and she does it with professionalism and positivity. Throughout the merger and major initiatives such as our Cleveland Tech Show, I’ve seen firsthand how dedicated and detail oriented she is. She consistently keeps things moving forward and supports those around her. I truly value our working relationship and look forward to continuing to collaborate with her as we grow and take on new opportunities.”

— Erica Huentelman, Executive Assistant, Donnellon McCarthy Enterprises