marketing

Marketing in the Dealer Channel: Is it an Art or Science?

How many times have you called on a customer and found they have acquired a content management system or have a new printer services provider elsewhere? Why didn’t they call your dealership? What can you do differently to be top of mind for that customer in the future? Today’s
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Attention Sales World: Somebody is Marketing Your Company. Who’s Marketing You?

Marketing is more than just advertising and selling products, solutions or services. Marketing addresses all aspects of growing a business’ client base as well as attracting new clients to their business. Highly effective marketing is a necessity, a make or break for some
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Top 5 Recommendations for How to Get Office Technology Sales and Marketing Teams on the Same Page

I got an email recently from a client with a great question. It came from a webinar about content marketing. This client wanted to know how she could create a smooth flow of information between marketing and sales. I wasn’t sure what she meant at first, so I dug a little deeper
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Focus Your MSP Marketing on Bundled Services to Increase Your Margins

Vendors can be difficult to work with. When it comes to MSP marketing, you’ll have more satisfied end users if you can eliminate the majority of vendors. The reason end users prefer to avoid vendors has a lot to do with the necessity of managing multiple professional
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Ricoh Engagement Marketing Executive Symposium Fosters Conversations on Print’s Role in an Omnichannel World

Malvern, PA (January 12, 2017) – Ricoh today announced that its first-ever Engagement Marketing Executive Symposium, held at its Executive Briefing Center in Boulder, Colo, brought in resounding accolades from attendees. Against a backdrop of mountains, executives from around the
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New Office Technology Podcast “The Yin and Yang Show: A Marketing and Sales Conversation”

West Palm Beach, FL (January 11, 2017) — The Yin and Yang Show: A Marketing and Sales Conversation, (yinandyang.fm), a podcast about inbound sales and marketing for the office technology channel, has just launched. The podcast will focus on sharing real-world experience and
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Bring Your IT Staff to Your Marketing Plan Meetings

It is often said that too many cooks in the kitchen will ruin a meal. Though this idiom might be true in a culinary context, it is not accurate in the world of advertising. The truth is that your IT marketing plans can be sabotaged if there are too few voices in the room.
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Elite Dealer Challenges Part 4: Sales and Marketing

Social media, SEO, web analytics–it’s enough to make a sales or marketing manager long for the good old days of cold-calling, advertising, and direct mail. In truth, the old days weren’t so good. Casting a wide net to capture prospects with just the phone, local ads, and
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Continuum Launches Free Marketing Collateral Creation Tool for MSP Partners

Boston, MA (December 13, 2016) – Continuum, the only channel-exclusive IT management platform company, has launched the Continuum Content Creator, a free web-based tool which allows its MSP partners to generate custom-branded marketing and sales collateral to support their lead
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What’s Next in the World of Search? Voice Search, Chatbots, and Conversational UIs

There’s a lot of noise online today. Articles, stories, photos, videos, and podcasts are all vying for our attention. As humans, we’re 80 percent more likely to engage with content that has visuals. Five years ago, if you wanted to purchase lipstick, you went to the Clinique
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One Marketing Lesson About Trying to Break Into the IT Services Business: Honesty Is the Best Policy

Marketing IT services is best done in a manner that is straightforward. “Honesty is the best policy” may be an old platitude, but it still rings true. When you are trying to make people think you are worth more than you actually are, you are liable to end up with an
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How Your Office Technology Dealership Can Get Started Blogging

B2B companies that blog (regularly, as part of a strategy) generate 67 percent more leads than those that don’t. That’s why we say blogging is the cornerstone of your inbound marketing and lead generation strategy. Without content on your website answering
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