Blue Technologies

Blue Technologies Furthers Expansion, Opens Three New Branches

Cleveland-based Blue Technologies, one of the largest locally-owned office technology dealers in Ohio, is excited to announce that on the heels of celebrating its 25th anniversary, the dealership is opening new offices in the greater Toledo, Youngstown, and Mansfield areas. Blue
Read More

Dealers Talk Turkey About Digital Marketing Campaigns

Some of the most successful marketing campaigns employed in the corporate world feature integrated, multi-channel initiatives that entail digital and traditional touch points wrapped around a common theme and a call to action. From recruiting college prospects to raising money
Read More

Dealers Offer Glimpse of Digital Marketing Plans for 2020

As hard as it may be to fathom, a New Year and a new decade are just around the corner. In less than 50 days, dealers across the industry will embark on their 2020 initiatives. Suffice to say, inbound and outbound marketing strategies will be the ignition to adding net-new
Read More

From Traditional to Offbeat, Non-Digital Initiatives Support Overall Marketing Program

It’s been said that the best-laid marketing plans are those that incorporate various “touches” with the end-user. The more channels that are utilized, the better the chance of a dealer delivering the desired message to customers and prospects. Many of these are digital (emails,
Read More

Social Media: Inbound Marketing’s Sherpa for the Online Frontier

Marketing in the 21st century has become a high-stakes game for the office technology dealership community. Traffic on the information superhighway (now there’s a 20th century term) is cluttered at best, and bumper-to-bumper action can make it difficult for a business’ message to
Read More

Blue Technologies Revamps Digital Presence, Closes $300K New Business

Chicago (Aug. 21, 2019) — Today, Clover Imaging Group released a case study documenting Blue Technologies’ inbound marketing results for the first six months following their new website launch in December 2018. Blue Technologies, an independent office equipment and managed
Read More

Making the Jump to the Light Production Printing Market: Sage Advice

Entering a new product offering is often fraught with potential pitfalls. The allure of net-new business comes with a caveat for competency. Building from the ground up takes a commitment of not only time and money, but consideration. How will this offering fare among my customer
Read More

Blue Technologies chooses SalesChain and e-automate to Power its Business into the Future

Waterbury, CT (April 2, 2018) — SalesChain is proud to announce Blue Technologies has selected SalesChain and e-automate to power its business into the future. The SalesChain Business Management Suite will provide a scalable, user-friendly, mobile toolset for sales and order
Read More

Spring Cleaning: Reviewing Customer Profiles for Light Production Print Opportunities

Spring is in the air…well, not really. Much of the country is still consumed by sub-seasonal temperatures, and even spates of snow as Mother Nature gives us a little attitude. But as the flowers blossom and allergies kick into high gear, this time of year is always one marked by
Read More

Blue Technologies Appoints Ryan Coleman to Director of Sales

Cleveland (Dec. 18, 2017) — Blue Technologies Inc. announced today that following a 22-year tenure as the company’s vice president of sales, minority partner Keith Stump will transition to an advisory board role at year’s end, effective Dec. 31. The company also
Read More

Post-sale Service and Support Critical in Delivering Full Value of ECM, Software Solutions

Closing the sale on enterprise content management (ECM), document capture and other software solutions marks only the beginning of a relationship between office equipment technology dealers and their client base. The ability to deliver customer service and support on the back end
Read More

20/20 Vision: Celebrating 20 Years of Blue Technologies with President Paul Hanna

On July 5, 2015, Blue Technologies in Cleveland, OH, celebrated a major milestone—the completion of its 20th year in business. No matter what the business sector, that’s a significant accomplishment for any business. It’s been quite a ride for President Paul Hanna and the Blue
Read More

Blue Technologies celebrates 20 years of excellence

Cleveland, Ohio – July 7, 2015 –Blue Technologies staff celebrated the company’s 20th anniversary at its annual Commitment to Excellence event on July 1st at Blue’s corporate headquarters in Cleveland, Ohio. Throughout the day, 200 employees from all three Ohio locations rotated
Read More

The Biggest Challenges Facing Document Imaging Dealers Today: Part 2

Last year when we were soliciting our Elite Dealer nominations for 2014 we asked “What’s the biggest challenge facing your dealership?”  Because of space limitations those responses didn’t make the Elite Dealer profiles we ran in December. Instead, we’ll be sharing those in the
Read More

The Big Wins from Our 2014 Elite Dealers Keep Rolling In

I hope you’ve been enjoying the past two weeks of big wins shared by our 2014 Elite Dealers. I know I have. It’s a great way to place in perspective some of the sales that are so critical to these successful dealerships. These big wins will continue throughout the rest of the
Read More
12