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Brutal Honesty: How Self-Reflection is Essential to Becoming a Better Sales Professional

You make the calls, you take care of your clients, you prospect, you lose some opportunities and you close deals as it’s the never-ending cycle of a hard-working sales professional. However, most in sales find themselves repeating the same sales tactics over and over again,
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Difference Maker Bob Goldberg Seeks to Provide Equity and Garner Trust

All of us are guilty, to an extent, of getting lost deep in the weeds of life’s daily challenges, sometimes taking for granted the most meaningful aspects of life before getting jettisoned from the mortal coil. In that vein, the value of a successful life cannot be measured in
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Building the Core: Key Foundational Elements Needed for Managed Print Services

Every business revolution has its genesis in the need to optimize efficiency, save money and enhance workflows. Well, to take it a step further from a managed print services point of view, a truly comprehensive program focuses on the continued optimization of document output and
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The Intersection Where the Digital and Physical Worlds Meet

The typewriter was still clicking away when the word processor was invented; the word processor was a better experience. This better experience caused the collapse of the typewriter sales and service model. The camera was still taking pictures on film when the digital camera was
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Does Your IT Marketing Team Follow Up Like Colombo?

In the classic TV show Colombo, Peter Falk made this quote famous, “Let me ask just one more question?” You see, Colombo was one of the most persistent characters portrayed on television. Once he latched on to a murder suspect he would question them endlessly, walk away and then
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Toshiba Difference Maker Larry White Focuses on Little Things that Spark Success

There are those people who simply feel uncomfortable talking about themselves, and Larry White certainly is one of them. The senior vice president of sales, Americas, for Toshiba America Business Solutions would rather extol the virtues of others, insisting that “I’m the most
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Dealers Address Obstacles Encountered in Process of Adding Managed Services

In the world of managed services, the path an office technology dealership takes during the ramping up process can often be marked with potholes. From staffing and contract considerations to process implementation, challenges can arise beyond the core competencies required to
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A Short Sales Tip that Can Help You Close More Business

You’ve demoed that shiny new copier for your print shop decision maker. Pricing is no longer the issue, maintenance pricing is fine, the copier operation was flawless and you don’t feel comfortable with using a drop close to secure the order. Yet, you can move the
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What’s Your Copyright IQ?

In the old days, the Power of the Press was a luxury reserved for those with a press. Today, anyone with a desktop computer and an internet connection can become an electronic publisher. Before the internet, any entrepreneur not only had to know the nuts and bolts of marketing,
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Patience and Experience Serve Difference Maker John Hey Well in World of Consulting

If you’re in need of a snap decision, then John Hey probably isn’t your man. But he definitely should be. He has enjoyed a long and colorful journey through the office technology world. From a 10-year stint with his father, Don, at the D.C. Hey Co. dealership in Minneapolis (and
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The Digital Transformation: Millennials Provide Insight into their Employers’ Progress

When we think of millennial attitudes toward the world of digital, we picture phone-toting men and women with their heads down, quietly tapping on their keypads. They’re using the internet to order from Amazon, request a ride from Lyft, make dinner reservations, find a date, read
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While You’re Marketing to Your Customers, Someone is Stealing Them with their Remarkability

Marketing has no power over remarkability. Why do so many organizations fall victim to the new competitor who, through their remarkability, delivered a better experience? And why do so many organizations spend more on marketing than their remarkability? Or why do all
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Difference Maker Dick Elixman Focuses on Improving Businesses and Lives of Other People

The list of professionals who have positively impacted their businesses and clients in the office technology world is tremendous, as the 2017 ENX Magazine Difference Makers list will attest. But there’s something to be said for those individuals who invest their time and
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Apps a Key Differentiator: William Cassidy Talks About KDA’s Software Strategy

Earlier this year, KYOCERA Document Solutions (KDA) held its Fiscal Year 2018 Business and Technology Conference in Las Vegas. Much of KDA’s 2018 focus is on software, so ENX Magazine took an opportunity to interview William Cassidy, director of Software Solutions for KDA,
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First Contact: Don’t Let the Bane of Online Forms Steer Opportunities Elsewhere

I’ve witnessed many changes during my 25 years of working as a journalist, particularly in regards to how people communicate. I’d like to share an observation I’ve made in visiting dozens of dealer websites during the time I’ve been with ENX Magazine: the proliferation of
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