Social Media Becoming a Cornerstone Element in Dealer Marketing Programs

In the movie “The Social Network,” the actor portraying Facebook founder Mark Zuckerberg is more than a little hesitant about selling advertising on his fast-growing platform. Advertising, he felt, just isn’t cool, and he didn’t want it to become a wet blanket that could stunt
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A Little Traction Goes a Long Way for Loffler Companies Difference Maker Jim Loffler

The proverbial road to success is hardly a linear one. Every few thousand miles or so, it requires the traveler to pull out a map to better gauge the path that’s been followed and to see which options—or forks in the road—lie ahead. For Jim Loffler, that map turned out to be the
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M&A Roundup: Applied Imaging, Fruth Group and Donnellon McCarthy Pull Off Deals

As we head down the home stretch of 2021, the volume and frequency of industry acquisitions continue to grow. This week, three major dealers—Applied Imaging, Fruth Group and Donnellon McCarthy Enterprises—each added to their geographic holdings through deals. Applied Imaging
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Take No Prisoners: Inauspicious Start Doesn’t Deter Vision Office Systems Difference Maker Jason Habbal

There was once a time when Jason Habbal wondered what he had gotten himself into. The son of Fred Habbal, owner of Vision Office Systems in Charlotte, North Carolina, Jason had graduated from Western Carolina University, where he had also worked in the school’s IT department,
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Two-Minute Drill: ITEX Returns to Las Vegas Nov. 9-10 with Mission to Guide Dealers in Post-Pandemic World

Marc Spring isn’t pulling any punches. He feels there are certain realities that have been brought about by the pandemic, and in order to thrive in its aftermath, dealers need to equip themselves with not only the tools to make it happen but also the perspective to accept that a
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Website Optimization Tools Enable Dealers to Measure, Tweak Marketing Endeavors

Remember those old television commercials for local automotive sales? Some fast-talking huckster would blather on about, say, the AMC Eagle—which looked like it belonged in a 1970s romp room with its wood-grain paneling—and wrap up his spiel with the promise, “just tell them
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Toshiba Difference Maker Kenny Hiteman Chases Storms, Tech Service Excellence

Few people outside of Kenny Hiteman’s inner circle are aware that he is a Skywarn Storm Spotter for the National Oceanic and Atmospheric Administration (NOAA). Science and nature have long been a passion for him, and the curiosity regarding the secrets of nature indicates an
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Epson Mourns Passing of Business Development Manager Jarrod McCarthy

The imaging community is mourning the loss of Jarrod McCarthy, Epson’s South region business development manager for the BTA/dealer channel. He passed away Sept. 7 at the age of 46. Mr. McCarthy’s industry career began in 1997 when he became a major account representative for
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Unlikely Journey Beyond IT Master Continues for Difference Maker Juan Fernandez

It might be said that technology actively seeks out individuals who yearn to find a better, more efficient and cost-effective way of accomplishing goals. That certainly seems to be the case for Juan Fernandez. The truth is, technology wasn’t on Fernandez’s radar screen during his
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Xerox Puts a Name, Marketing Heft Behind Aftermarket Toner Program

The value proposition of aftermarket toner has long been driven by price. After all, OEM supplies are highly tailored and optimized to work perfectly within a given manufacturer’s printers. How often do you hear of end-users wanting an alternative to the manufacturer’s toner
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Electronics Recycling-as-a-Service: ARCOA Group Adds Another Tool to Ignite Dealer Revenues

The IT department of any business is generally composed of staid, stoic personas—intellectuals who bury themselves in data repositories, staring down lines of code, acting as stewards for patches and software updates, and constantly rolling their eyes when job tickets float their
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In Growing SoCal Presence, Image 2000 Resists Change for Change’s Sake

Whether it’s Rome, Cabo San Lucas or Amelia Island, Florida, Joe Blatchford maintains the same routine. The CEO of Valencia, California-based Image 2000 makes the rounds to thank each of his employees as they enjoy their president’s club reward. Some are flabbergasted; for many,
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Campaigns in Motion: Dealers Share Creative and Impactful Marketing Strategies

A conversation about marketing endeavors and campaigns produced by office technology dealers would be incomplete without some examples of their methods for reaching out and informing customers about the products and services at their disposal. With a growing number of available
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Inbound Gold: Unlimited Potential Awaits Dealers Willing to Develop Effective Marketing Initiatives

Upon joining Gordon Flesch Company (GFC) in 2016 as director of marketing, one clear directive was imparted upon Connie Dettman: fix the website. OK, so maybe her job description was a bit more detailed than that one task. However, the Madison, Wisconsin-based dealership knew
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Garnering Momentum: Dealers Chart Future Growth Opportunities for Commercial Imaging

In theory, the digital transformation is a finite evolution, although technology keeps moving the goalpost in what constitutes a complete transformation. But whatever the shade of digital, escaping the clutches of paper documentation and converting it to a digital state
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