Pearson-Kelly Technology

When Creativity Meets Opportunity: Nontraditional Marketing Ploys Spark Engagement

It doesn’t take a pandemic to alert office technology dealers to the possibilities that unique and nontraditional marketing initiatives can provide in generating engagement among existing and prospective clients. But what we have learned since March 2020 is that ingenuity, humor
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Pearson-Kelly Technology Hosts BBQ Cook Off, Raising Nearly $3,000 to Benefit Domestic Violence Shelter

Springfield, MO (Oct. 21, 2021) — Pearson-Kelly Technology teamed up with four local businesses for a BBQ Cook Off to benefit Harmony House, a local domestic violence shelter, on Oct. 16 at Pearson-Kelly Technology’s headquarters in Springfield, Missouri. The event raised
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Website Optimization Tools Enable Dealers to Measure, Tweak Marketing Endeavors

Remember those old television commercials for local automotive sales? Some fast-talking huckster would blather on about, say, the AMC Eagle—which looked like it belonged in a 1970s romp room with its wood-grain paneling—and wrap up his spiel with the promise, “just tell them
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Passing of Torch: Chelsey Bode Becomes Sole Owner of Pearson-Kelly Technology

Chelsey Bode officially became the sole owner of Springfield, Missouri-based Pearson-Kelly Technology on Sept. 30 after 10 years of succession planning. While Bode’s been the primary partner in charge of day-to-day operations since 2011, she made the final buyout of her father,
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Pearson-Kelly Technology Named One of Biz 417’s Best Places to Work

Springfield, MO (Sept. 20, 2021) — Pearson-Kelly Technology was named as one of the 2021 Biz 417’s Best Places to Work! This award aims to identify, recognize and honor the best places of employment in southwest Missouri, benefiting the region’s economy, workforce and businesses.
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Prospecting During a Pandemic: The Ins and Outs of Securing Net-New Business

An entire “During a Pandemic” how-to series could be published that is aimed at the business community—hiring during a pandemic, growing sales during a pandemic, maintaining corporate culture during a pandemic. As much as anything, COVID-19 has elevated our ability to construct
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In a Challenging Climate, Dealers Hash Out the Merits of Vertical Selling

Admit it, you’re exhausted. This week’s presidential election has left our nation physically and emotionally spent. How many hours can one person spend staring at the Electoral College map? Suddenly, everyone is an expert on the voting proclivities of Wayne County, Michigan.
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Pearson-Kelly’s Chelsey Bode Shares First-Hand Account of COVID-19 Experience

In a year that’s been wholly out of the ordinary, Chelsey Bode was looking forward to achieving some semblance of normalcy. The 37-year-old president of Pearson-Kelly Technology in Springfield, Missouri—a social butterfly with high energy and a zest for life—was eager to embark
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What’s Going On, 2020 Style: Every Corner of the Office Technology Community Weighs In

Coming off a 2019 that witnessed a dizzying degree of M&A activity from players large and small across our humble industry, it will be interesting to see what the new year holds in store. But if 2020 is anything resembling its predecessor, fasten your seat belts and hold on
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First-World Problems: Elite Dealers Offer More Insight into Growth and Competition Challenges

One consistent message that was echoed by dealers virtually across the entire spectrum of the industry was that they were a bit busy, even overly-occupied. As problems go, it’s a nice one to have as opposed to the alternative. But a pipeline-taxed operation offers its own set of
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Fueling Growth: The Next Hidden Gem is Just Around the Corner

The Sharp dealer meeting earlier this month in Las Vegas created a lot of buzz around the smart office/future office platform, and other manufacturers like Konica Minolta have gone down this path. In fact, the smart office has kind of pushed the humble MFP onto the backburner,
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Switching Lanes: Overcoming Client Objections to Nontraditional/Hidden Gems

One of the more common refrains that has been repeated throughout 2019 is the suggestion to “stay in your lane.” In other words, don’t deviate from what you know or stray from your core competency. Stick to what you do best. That philosophy can be problematic. As an office
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Unearthing the Hidden Gems: How Dealers Spread the Word

If there’s a chill to the morning air, then it must be October. This month’s state of the industry report takes an overview of the so-called hidden gems that dealers believe have a high upside for potential growth, but may be viewed by some as flying under the radar simply
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Pearson-Kelly Technology Unveils MSSP Division

Springfield, MO (Sept. 18, 2019) — Pearson-Kelly Technology announced the nationwide launch of its managed security services provider (MSSP) division. Coupled with the new division is the product launch of the PKT Secure program, which is designed to enhance threat detection and
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Tracking Recurring Revenue Opportunities with Smart Office/Future Office Sales

As we dig deeper into the topic of smart office/future office opportunities for office technology dealers, the conversation invariably turns to post-sale revenue. Certainly, the opportunity to go wider and deeper with clients on MFP box alternatives can open the conversation to
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