Blue Technologies

Selling Non-MFP Hardware: Some Tips from the Dealer Pros

In the spirit of the season, it’s time to put a bow on the November State of the Industry report on selling non-MFP hardware. Beyond talk tracks and vertical entry points, a number of these offerings profiled—from interactive white boards to security/access systems—call for an
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Monthly Recurring Revenue: Taking a Bite Out of the Competition

Word play of the day: let’s take a look at reoccur and recur. They sound alike and are frequently used interchangeably. As your handy dictionary points out, the general meaning is “to happen or appear again.” The lone difference is in the frequency of each. Let’s use an example.
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Grading Industry’s 2022 Performance: Dealers Weigh in on the Best and Worst

It’s that time of year for the industry’s best and brightest students to take home their report cards. Instead of a semester or marking period, we’re evaluating the 2022 calendar year as a whole. All we need is those little manila envelopes that parents needed to sign and send
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Business Planning, Vol. II: More Actionable Information Based on 2022’s Lessons

Remember the five-year business plan? Perhaps your dealership still develops them to set the stage for long-term goal achievement. There’s certainly value in a $20 million dealership laying the foundation to increase top-line revenues to $30 million and identifying a
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Now Trending: Industry Professionals Weigh in on Issues to Watch in 2023

As soon as the ball dropped in Times Square on Sunday, the countdown began for all the Negative Normans and Nellies who reside in Pessimistic Cove. They’re all asking the same question: when will something bad happen in 2023? It’s a coping mechanism, a raising of the defense
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Blue Technologies Furthers Expansion, Opens Three New Branches

Cleveland-based Blue Technologies, one of the largest locally-owned office technology dealers in Ohio, is excited to announce that on the heels of celebrating its 25th anniversary, the dealership is opening new offices in the greater Toledo, Youngstown, and Mansfield areas. Blue
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Dealers Talk Turkey About Digital Marketing Campaigns

Some of the most successful marketing campaigns employed in the corporate world feature integrated, multi-channel initiatives that entail digital and traditional touch points wrapped around a common theme and a call to action. From recruiting college prospects to raising money
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Dealers Offer Glimpse of Digital Marketing Plans for 2020

As hard as it may be to fathom, a New Year and a new decade are just around the corner. In less than 50 days, dealers across the industry will embark on their 2020 initiatives. Suffice to say, inbound and outbound marketing strategies will be the ignition to adding net-new
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From Traditional to Offbeat, Non-Digital Initiatives Support Overall Marketing Program

It’s been said that the best-laid marketing plans are those that incorporate various “touches” with the end-user. The more channels that are utilized, the better the chance of a dealer delivering the desired message to customers and prospects. Many of these are digital (emails,
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Social Media: Inbound Marketing’s Sherpa for the Online Frontier

Marketing in the 21st century has become a high-stakes game for the office technology dealership community. Traffic on the information superhighway (now there’s a 20th century term) is cluttered at best, and bumper-to-bumper action can make it difficult for a business’ message to
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Blue Technologies Revamps Digital Presence, Closes $300K New Business

Chicago (Aug. 21, 2019) — Today, Clover Imaging Group released a case study documenting Blue Technologies’ inbound marketing results for the first six months following their new website launch in December 2018. Blue Technologies, an independent office equipment and managed
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Making the Jump to the Light Production Printing Market: Sage Advice

Entering a new product offering is often fraught with potential pitfalls. The allure of net-new business comes with a caveat for competency. Building from the ground up takes a commitment of not only time and money, but consideration. How will this offering fare among my customer
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Blue Technologies chooses SalesChain and e-automate to Power its Business into the Future

Waterbury, CT (April 2, 2018) — SalesChain is proud to announce Blue Technologies has selected SalesChain and e-automate to power its business into the future. The SalesChain Business Management Suite will provide a scalable, user-friendly, mobile toolset for sales and order
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Spring Cleaning: Reviewing Customer Profiles for Light Production Print Opportunities

Spring is in the air…well, not really. Much of the country is still consumed by sub-seasonal temperatures, and even spates of snow as Mother Nature gives us a little attitude. But as the flowers blossom and allergies kick into high gear, this time of year is always one marked by
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Blue Technologies Appoints Ryan Coleman to Director of Sales

Cleveland (Dec. 18, 2017) — Blue Technologies Inc. announced today that following a 22-year tenure as the company’s vice president of sales, minority partner Keith Stump will transition to an advisory board role at year’s end, effective Dec. 31. The company also
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