Editors Blog

A ‘Successful Failure’ Provided Groundwork for Brother Difference Maker Steve Vasquez’s Future

Timing is everything, a notion that holds true in our personal and professional lives. Take Steve Vasquez, for example. The senior director of major accounts for commercial B2B sales at Brother
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Epson’s Hospitality Printing Solutions Offer Flexibility to help My Place Operate

An Epson Case Study The journey of My Place, an upscale café, bar and restaurant in St. Louis, was built around the philosophy, “this world is my place.” The concept brings together world-class
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Two-Minute Drill: Keypoint Intelligence’s Why Buy Research Magnifies the Changing Technology Purchasing Journey

Earlier this year, Keypoint Intelligence released the Why Buy Research Series, which explores the motivations, behaviors and discovery methodology shaping today’s buying process. Gleaned from
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Coast to Coast Difference Maker Steve Parker Keeps Setting, Achieving Goals

On Thursday, Steve Parker celebrated his 69th birthday. The national account manager for Coast to Coast Computer Products still loves his job, because it keeps his mind sharp. His body is another
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Xerox Global Partner Summit: A Conversation with Product Mogul Chris White

Last week’s 2026 Xerox Global Partner Summit saw 500-plus dealers and channel friends from more than 70 countries pile into the Grand Hyatt Nashville in the heart of Tennessee’s Music City. The
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Relationships Forged One of Biggest Intangibles for Dealer Advisory Council Members

If you’ve been asked to join your OEM’s dealer advisory council (DAC) or the equivalent, there are many obvious reasons to jump at the opportunity. You get a sneak peek at what’s coming down the
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Relationships Help Shape Brother Difference Maker Shelly Radler’s Journey

If Shelly Radler had the ability to travel back in time, she would impart upon her younger self how vitally important it is to build relationships, within her own team and across the entire
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A Logo, a Brochure and a Really Cheap Costume

There’s something a little strange about the way many business systems dealerships market themselves. They work hard to build relationships with customers. They hire the salespeople. They answer
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Being Heard: Just How Much Input do Dealers Have in Future OEM Technology?

There are myriad variables that weigh into new technologies or future generations of existing solutions. How much will it cost, and is there tangible ROI to justify the higher price tag? Does it
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Dual Roles of Master and Teacher Mark the Distinguished Career of Difference Maker Todd Johnson

When author George Bernard Shaw uttered the famous quip, “Those who can, do; those who can’t, teach,” the implication was that teachers lack the practical skills of people who expertly ply their
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Take Our Word for It: Dealer Experts Share Advice on Entering Production Print

So, you’re thinking about adding production print to your product catalog? It’s the dealer’s equivalent of choosing a panther as a pet. It’s one of those times when you should ask yourself, “Are
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Ingenuity, Memories Mark Career of DBB Difference Maker Bill Hancher

When you’ve spent more than 40 years in the office technology dealer business, you’re bound to have a memorable story or two. Bill Hancher is no exception. The vice president of strategic
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