Applied Innovation

Applied Innovation Acquires MCE, Bolsters Indiana and Southern Michigan Footprint

Applied Innovation, a leading provider of office technology products and services in the USA, has announced the pivotal acquisition of MCE Inc. based in South Bend, Indiana. This acquisition, effective April 1, 2024, underscores Applied Innovation’s commitment to expanding its
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Selling the Sizzle: Deal Facilitators Add Zest to the Major Takedowns

Imagine the office technology dealer space takes the form of a barbecue cook-off competition. The challenge is to see who can prevail, despite the fact that everyone is using the same cut of beef, and has the same ingredients/accoutrements at their disposal. Anyone can drop a
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Building a Bigger Contract Beast: Higher Degree of Difficulty Calls in a Dealer’s Resources

For virtually all things business, bigger is almost always better. More units, more print/document management solutions, software—you name it. There is often a correlation between the volume of personnel involvement and the size of the overall price tag. VPs, specialists,
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Casey Lowery Named President of Applied Innovation

Applied Innovation, a leading provider of imaging, technology, and automation solutions, is thrilled to announce the appointment of Casey Lowery as its new president, effective Oct. 1. This exciting development marks a pivotal chapter in the company’s history, as Casey, taking
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Applied Innovation to Present Fifth Annual Casino Royale Charity Gala

Applied Innovation, a prominent technology company based in Grand Rapids, is delighted to unveil its highly anticipated fifth annual philanthropic extravaganza: Casino Royale. This premier event will extend its support to the Children’s Healing Center, a distinguished nonprofit
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Applied Innovation Honored as One of the Largest Privately Held Companies by Crain’s Detroit

Southfield, MI (July 7, 2023) – Applied Innovation, a leading technology solutions provider, is proud to announce its recognition as one of the Largest Privately Held Companies for 2023 by Crain’s Detroit. This prestigious acknowledgment underscores Applied Innovation’s
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Applied Innovation Celebrates Grand Ribbon Cutting Ceremony for Newly Renovated Traverse City Office

Applied Innovation, a nationwide leader in office technology, proudly announces the successful ribbon-cutting ceremony for their newly renovated Traverse City, Michigan, office. The event, held on June 14, was marked by great anticipation and was attended by esteemed guests,
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Final Thoughts: Dealers Outline Marketing Approach to 2023

February has long been the publishing sector’s greatest foe, stealing two to three days from a typical work cycle. The calendar may read March, but we have some unfinished business from February to address from an editorial standpoint. As we turn with hopeful eyes toward spring,
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Kissing Frogs: Marketing Tripping Points, Missteps A Part of Dealer Journey

Effective marketing is as much about ideas and strategies as it is about campaign development and execution. Creativity can involve the original and unorthodox, and when spinning out initiatives, you’re effectively throwing ideas against the wall to see which ones will stick.
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Maximizing Marketing: Dealers Share Best Practices for Bolstering Inbound/Outbound Activity

When the pandemic struck, office technology dealers (like many industries) incorporated belt-tightening initiatives that ranged from conservative to draconian. Keeping everyone employed quickly became mission one, which meant that certain expenditures would need to be rolled
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M&A Roundup: Gordon Flesch Co., Applied Innovation Swing Deals

As 2022 heads down the final stretch, Gordon Flesch Co. (GFC) and Applied Innovation both added to their product and service portfolio via the M&A route. Madison, Wisconsin-based GFC acquired Oshkosh Office Systems and Applied Innovation of Grand Rapids, Michigan, completed a
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Applied Innovation to Host Fourth Annual Casino Royale Fundraiser

Grand Rapids, MI (Sept. 1, 2022) — Applied Innovation, a Grand Rapids, Michigan-based technology company, is playing host to the fourth annual Casino Royale Fundraiser on Sept. 21., 6:30 p.m. at the company’s headquarters. “This event was an idea that was brought to us
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Two-Minute Drill: Applied Innovation Moniker Addresses World Beyond Print and Copy

In the last 10-15 years, there’s been a huge marketing movement toward reinvigorating the lens through which customers view their providers. It’s a case of perception is reality, and history is replete with names (RadioShack, Blockbuster Video) of companies that went down with
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Applied Imaging Announces Name Change to Applied Innovation

Grand Rapids, MI (June 29, 2022) — Applied Imaging, a Grand Rapids-based technology company, today announced a new name: Applied Innovation. The new name better reflects the full suite of technology, automation and imaging services offered by the company. “As Applied has grown,
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