Years before I defected from journalism to join the glamorous world of marketing and advertising, I was one of those pain-in-the ass editors who consistently tossed aside press releases that began with “so and so company, the world leader in…” I did so because not everyone can be Read More

Forget age and early senility; the reason prospects don’t reach you is because you don’t have their attention. That’s it. Somewhere along the way, you made the decision to keep your organization and all of the positive attributes and unique selling propositions less visible and Read More

Right, so there is this item called an employee handbook or policy manual and it should be on your radar because it is the document of ethics and standards that drives your organization forward and insulates it from any actions or behaviors that block progress. And if your Read More

So here you are in the peak of the summer season. You’ve managed to get through a heat wave, crab grass, a vacation if you’re lucky, and the extra work you inherited as a result of other people’s vacations. Your friends around the barbeque ask you how business has been and with Read More