marketing

One of the most common frustrations we hear from business systems dealerships is this: “We’re doing marketing… so why isn’t the phone ringing?” It’s a fair question—but it’s built on a flawed assumption. In the dealership model, marketing is not the primary driver of inbound Read More

Good solutions matter, especially amid today’s complex shift to hybrid workplaces. But having the best solutions doesn’t mean a thing if you can’t market and sell them. To do that, you need the right message delivered in the right way. The Mighty Message Today’s marketing is Read More

Forget age and early senility; the reason prospects don’t reach you is because you don’t have their attention. That’s it. Somewhere along the way, you made the decision to keep your organization and all of the positive attributes and unique selling propositions less visible and Read More

OK, so we’ve just about hit the midway point of 2018, as incredible as it may seem. Time to focus on following through with those business plans and plow through the third quarter with a vengeance prior to the holiday season. And perhaps, just maybe, it might be time to revisit Read More

How many times have you called on a customer and found they have acquired a content management system or have a new printer services provider elsewhere? Why didn’t they call your dealership? What can you do differently to be top of mind for that customer in the future? Today’s Read More

Marketing is more than just advertising and selling products, solutions or services. Marketing addresses all aspects of growing a business’ client base as well as attracting new clients to their business. Highly effective marketing is a necessity, a make or break for some Read More

I got an email recently from a client with a great question. It came from a webinar about content marketing. This client wanted to know how she could create a smooth flow of information between marketing and sales. I wasn’t sure what she meant at first, so I dug a little deeper Read More

Vendors can be difficult to work with. When it comes to MSP marketing, you’ll have more satisfied end users if you can eliminate the majority of vendors. The reason end users prefer to avoid vendors has a lot to do with the necessity of managing multiple professional Read More

Malvern, PA (January 12, 2017) – Ricoh today announced that its first-ever Engagement Marketing Executive Symposium, held at its Executive Briefing Center in Boulder, Colo, brought in resounding accolades from attendees. Against a backdrop of mountains, executives from around the Read More

West Palm Beach, FL (January 11, 2017) — The Yin and Yang Show: A Marketing and Sales Conversation, (yinandyang.fm), a podcast about inbound sales and marketing for the office technology channel, has just launched. The podcast will focus on sharing real-world experience and Read More

It is often said that too many cooks in the kitchen will ruin a meal. Though this idiom might be true in a culinary context, it is not accurate in the world of advertising. The truth is that your IT marketing plans can be sabotaged if there are too few voices in the room. Read More

Social media, SEO, web analytics–it’s enough to make a sales or marketing manager long for the good old days of cold-calling, advertising, and direct mail. In truth, the old days weren’t so good. Casting a wide net to capture prospects with just the phone, local ads, and Read More

Boston, MA (December 13, 2016) – Continuum, the only channel-exclusive IT management platform company, has launched the Continuum Content Creator, a free web-based tool which allows its MSP partners to generate custom-branded marketing and sales collateral to support their lead Read More

There’s a lot of noise online today. Articles, stories, photos, videos, and podcasts are all vying for our attention. As humans, we’re 80 percent more likely to engage with content that has visuals. Five years ago, if you wanted to purchase lipstick, you went to the Clinique Read More

Marketing IT services is best done in a manner that is straightforward. “Honesty is the best policy” may be an old platitude, but it still rings true. When you are trying to make people think you are worth more than you actually are, you are liable to end up with an Read More