Image 2000

As dealers ponder whether a certain ancillary product offering is a good fit for their particular client and geography base, there are several obvious checklist items to consider. Cost to entry, degree of training required, the need for subject-matter experts and possible monthly Read More

There are many sound reasons to join an industry peer group. It’s not without commitment; if you show up at a meeting either hosted by a dealer or at a resort location, you should bring more than your swimming trunks and a tube of sunscreen. Your input is what makes these Read More

It wasn’t all that long ago that mass marketing was deemed an effective manner to share a company’s message and maximize the return on marketing spend. OK, so for people of a certain age, 1990 is “not that long ago,” and we must admit that times and methods have changed quite a Read More

Over the years, much focus has been placed on the importance of cultivating top-notch sales representatives. As the Great Resignation has rumbled across the American business landscape, dealers have mobilized to ensure the conditions created by COVID have not cracked open the Read More

These days, Joe Blatchford finds much reward and satisfaction in being the CEO of Image 2000, a $30 million dealership nestled in Valencia, California. But way back in the day, during his formative years spent in Burbank, Blatchford enjoyed a relatively long taste of the Read More

What the pandemic has done to the business landscape, among other things, is to add a variable layer to the quest for finding and maintaining quality employees. The pool of competent, industry-specific applicants was quite thin at the onset of 2020, but with millions of people Read More