Benchmark Business Solutions

Adieu to 2019: Final Thoughts on Dealer Challenges as New Year Begins

Call us sappy or sentimental, as while the calendar has turned the page, we wanted to squeeze in a handful of final thoughts as to what our Elite Dealers view as their primary challenges. After all, it may be a New Year, but our problems travel well and have a way of ignoring the
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Dealers Talk Turkey About Digital Marketing Campaigns

Some of the most successful marketing campaigns employed in the corporate world feature integrated, multi-channel initiatives that entail digital and traditional touch points wrapped around a common theme and a call to action. From recruiting college prospects to raising money
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Dealers Offer Glimpse of Digital Marketing Plans for 2020

As hard as it may be to fathom, a New Year and a new decade are just around the corner. In less than 50 days, dealers across the industry will embark on their 2020 initiatives. Suffice to say, inbound and outbound marketing strategies will be the ignition to adding net-new
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From Traditional to Offbeat, Non-Digital Initiatives Support Overall Marketing Program

It’s been said that the best-laid marketing plans are those that incorporate various “touches” with the end-user. The more channels that are utilized, the better the chance of a dealer delivering the desired message to customers and prospects. Many of these are digital (emails,
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Social Media: Inbound Marketing’s Sherpa for the Online Frontier

Marketing in the 21st century has become a high-stakes game for the office technology dealership community. Traffic on the information superhighway (now there’s a 20th century term) is cluttered at best, and bumper-to-bumper action can make it difficult for a business’ message to
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Elite Dealers Chart the Challenges Confronting their Businesses

As part of our annual Elite Dealers issue, ENX Magazine queries respondents regarding the toughest challenges facing their operations. We squirreled away these answers from our 132 honorees to roll out to readers throughout the month of December. So, take a break from your
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Visual Edge Technology Acquires Benchmark Business Solutions

Visual Edge Technology Inc. has completed the acquisition of Benchmark Business Solutions, one of the leading independent office solutions and document management dealers in the United States. Benchmark Business Solutions is headquartered in Lubbock, TX. It is Visual Edge’s
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