Spectrum Business Centers

Diversification: A Necessary Business Strategy in a Changing Document Imaging Marketplace

Last month I wrote about the various trends sweeping the document imaging industry, many of those underscoring the need for the traditional office technology dealer to diversify. Yes indeed, diversification is the name of the game as printed output declines and dealers look for
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The 10 Biggest Obstacles to Selling Solutions…and How to Overcome Them

(Editor’s note: While we’re on the topic of solutions I thought it would be interesting to resurrect this article I wrote for ENX magazine back in 2006. I’ve condensed it for a quicker read and will leave it up to you to draw any parallels between today and eight years ago.)
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10 Sure Ways to Lose a Customer

(Editor’s note: This is an excerpt of an article that I wrote in 2007 for ENX magazine. It’s just as relevant today as it was then.) If you’re selling imaging technology you don’t need me to tell you how competitive it is out there, especially if you’re in a major market. Even if
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