Rebecca Adolf

Last month I wrote about the various trends sweeping the document imaging industry, many of those underscoring the need for the traditional office technology dealer to diversify. Yes indeed, diversification is the name of the game as printed output declines and dealers look for Read More

(Editor’s note: This article originally ran last August in The Week in Imaging. It’s still relevant today, especially as more dealers and resellers start thinking seriously about online marketing.) With every business having a Website (really it’s a must), the Read More

In a world that’s becoming increasingly defined by who or what you ‘Like’ on Facebook, your Twitter tweets, and your LinkedIn connections, dealerships such as Impact Networking in Chicago, IL are leveraging social networking tools to help grow their business externally and Read More

With every business having a Website (really it’s a must), the challenge is not only to be visually more impressive than your competition, but also have a site that ranks higher in search results and shows up in local searches and has more positive online reviews, and Read More