Toshiba Difference Maker Steven Sauer Didn’t Find a Home in the Industry…it Found Him

Most of us are skeptical when it comes to fate, but upon hearing the backstory of Toshiba Business Solutions’ Steven Sauer, it just might flip the thinking of even the most hardened of non-believers. Owning a most impressive educational resume that includes an MBA from Rochester
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Dealers Offer Glimpse of Digital Marketing Plans for 2020

As hard as it may be to fathom, a New Year and a new decade are just around the corner. In less than 50 days, dealers across the industry will embark on their 2020 initiatives. Suffice to say, inbound and outbound marketing strategies will be the ignition to adding net-new
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Report: Xerox Offers to Open its Books to HP

Xerox Corp. has offered HP a four-week window for the respective organizations to examine their respective organization’s books as an enticement for the Palto Alto, California-based technology giant to accept its takeover bid, according to a Bloomberg report. Citing people
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Sales Ingrained in DNA of Copiers Northwest Difference Maker Gregg Petrie, but it’s All About People

It’s not hard to see why Gregg Petrie teamed with his brother, Mark, to form Copiers Northwest 33 years ago. After all, his father, Bob, sold 3M Thermofax copiers in the late 1950s. “He told us growing up that ‘sales makes the world go around,’” Gregg Petrie recalled, “and that
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Sixth Annual Jillian Fund Gala Represents a Bonding Experience for Office Technology Industry

An estimated 720 people crammed the ballroom at The Venetian in Garfield, New Jersey, on Oct. 30 for the sixth annual Jillian Fund Gala. Dealers, manufacturers, suppliers and other providers throughout the industry network joined friends and families of those who have benefitted
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From Traditional to Offbeat, Non-Digital Initiatives Support Overall Marketing Program

It’s been said that the best-laid marketing plans are those that incorporate various “touches” with the end-user. The more channels that are utilized, the better the chance of a dealer delivering the desired message to customers and prospects. Many of these are digital (emails,
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Social Media: Inbound Marketing’s Sherpa for the Online Frontier

Marketing in the 21st century has become a high-stakes game for the office technology dealership community. Traffic on the information superhighway (now there’s a 20th century term) is cluttered at best, and bumper-to-bumper action can make it difficult for a business’ message to
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Flesch and Blood: GFC Difference Maker Patrick Flesch Tasked with Continuing Proud Family Legacy

When Gordon Flesch left his position as a salesman for Royal Typewriters and took the helm of a $3 million dealership that would bear his name, little did he know it was the foundation of a company that would grow to $151 million, making it among the 10 biggest in the nation.
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Industry Giving, Part Two: Good Corporate Citizenship Connects Dealers with their Communities

As a follow-up to our initial feature on office technology dealer philanthropy, we have more examples of dealers who have given of their time and resources to support individuals and organizations on a local and/or national level. When Hurricane Harvey ravaged Texas and Louisiana
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Acquisition of DocuWare, ConvergX19 Dealer Meeting Sees Ricoh Finishing 2019 with Burst of Momentum

It was an eventful summer for Ricoh. It started off with the announcement that the company had acquired content services software specialist DocuWare, and continued with two new facilities opening on the east coast—including a new U.S. headquarters—that will update and modernize
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What’s in a Name? The Very Value Proposition for Quick Quality Cabinets

Imagine for a moment you’re a connoisseur of original artwork from 20th-century painters such as Pablo Picasso, Jackson Pollock and Frida Kahlo. You’re drawn to Picasso’s unique interpretations of subjects, Pollock’s “action painting” and the raw, powerful imagery depicted by
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Golden Opportunities in the Golden State: Gary Johnson Turns ‘Sky is Falling’ Into Rising Star for WiZiX Technology Group

The last thing that Gary Johnson wanted to do was buy himself a job. After a long career in the industry that included stints with Wolco Business Systems, Zoom Imaging Solutions and Xerox’s Global Imaging Systems, Johnson had purchased a home in southern California. He was more
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Talkin’ ‘Bout an Evolution: Modern Buying Demands Trigger Inbound Marketing Movement

What does your website say about your company? Does it position your brand as a thought leader on the needs and issues that confront your clients? And what do your clients say about your dealership when they leave your site? Do they say anything? More importantly, what do they
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Fueling Growth: The Next Hidden Gem is Just Around the Corner

The Sharp dealer meeting earlier this month in Las Vegas created a lot of buzz around the smart office/future office platform, and other manufacturers like Konica Minolta have gone down this path. In fact, the smart office has kind of pushed the humble MFP onto the backburner,
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ProCopy Difference Maker Mike McGuirk Embraces Team Approach

One could look at Mike McGuirk—the architect of the “Worst Copier in AZ Sweepstakes,” where the winner has their temperamental machine dropped from a crane at 100 feet in a live, web- and radio-broadcasted event—and assume he just marches to the beat of his own drummer. But truth
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