Brent Martin

Should We or Shouldn’t We? Overcoming Concerns about Adding New Products and Services to the Mix

(Editor’s note: The September feature in ENX is “Diversification in the Supplies and Aftermarket Markets.” That’s the theme for this month too in ENX/The Week in Imaging. Throughout the month we’ll be presenting complimentary editorial that delves deeper into how various
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Diversification in the Aftermarket and Supplies Markets

Suppliers and wholesalers have been diversifying since the dawn of time. So when we write about diversification, it’s not like we’re talking about a new business strategy. What we are talking about are new products and services designed to uncover new opportunities for themselves
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