Features

Big Wins in the Dealer Channel

I’ve been reading the Elite Dealer nomination forms over the past couple of months and it’s thrilling to see how well some dealers have been doing over the past 12 months. Many are optimistic
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10 Sure Ways to Lose a Customer

(Editor’s note: This is an excerpt of an article that I wrote in 2007 for ENX magazine. It’s just as relevant today as it was then.) If you’re selling imaging technology you don’t need me to tell
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Recruiting through Social Networking at Impact Networking

In a world that’s becoming increasingly defined by who or what you ‘Like’ on Facebook, your Twitter tweets, and your LinkedIn connections, dealerships such as Impact Networking in Chicago, IL are
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Talking Sales and Dealer Management Software with SalesChain President Tim Szczygiel

Even though plenty of office technology dealers are already familiar with SalesChain, the developer of SalesChain sales and dealer management software, there’s still some dealers throughout the
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Why Work with an Online Marketer?

With every business having a Website (really it’s a must), the challenge is not only to be visually more impressive than your competition, but also have a site that ranks higher in search
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Equipment Brokers Unlimited Helps Dealers Make Solid Margins on Pre-Owned Copiers

Marc Theaman, vice president of sales for Equipment Brokers Unlimited (EBU), a wholesaler that specializes in new and pre-owned copiers, is on a mission to change the perception of the used
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Mailbag

In case you missed the comments for some of last week’s articles, here’s three worth sharing. The first two were in response to the “Off the Record” piece on the manufacturer’s race to zero. The
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Off the Record: The Race to Zero

It’s been awhile since I presented an installment of “Off the Record,” a department that allows dealers to anonymously and honestly share their concerns about the issues and trends affecting
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Mixed MPS Messages Part 3

Quality Business Systems in Towson, MD might be considered a smaller dealership when one looks at its revenues, but they continue to be a viable contender in the Towson, MD market ever since CEO
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Three Reasons Why Most Marketing Programs Don’t Work

So here you are in the peak of the summer season. You’ve managed to get through a heat wave, crab grass, a vacation if you’re lucky, and the extra work you inherited as a result of other people’s
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Mixed MPS Messages Part 2

It’s usually not all that surprising when a high-profile dealer such as Jerry Blaine of LDI Color Toolbox in Jericho, NY, makes a case for MPS. That’s exactly what he did in a recent interview
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Improve Your Hiring Process – Define Your Company’s Work Ethic

Work ethic is about a set of ideas, beliefs, and patterns of behaviors. Before you can look for work ethic synergies and possible conflicts from a job applicant you must first define your
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