LDI

Between the Lines: Customer Appreciation

As I’ve been writing the Elite Dealer profiles for the December issue of ENX and comb through the responses for unique marketing programs I’m seeing quite a few dealers touting their customer appreciation events. It’s amazing how much time, effort, and resources go into events
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Between the Lines: Lobsters, Born in the USA, an LDI Anniversary Event, and More

October is going to be insane. I mean that in a good way. It all starts on Sept. 30th (I know, technically not October, but close enough.) with Fraser Advanced Information Systems Customer Appreciation Lobster Dinner in Blandon, PA. This will be my fourth time attending and it’s
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The Cannata Report Awards and Charities Dinner’s Fundraising Legacy

Following up on my editorial last week on the annual Cannata charity awards dinner, The Cannata Report has issued a press release announcing that it has raised a total of nearly $1.4 million for charity since 1997.  Frank G. Cannata, founder, president and
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What’s Hot & What’s Not?

This week we check in with Brian Gertler, vice president of LDI Color Toolbox based in Jericho, NY about what’s hot and what’s not in LDI’s markets across the country. What’s hot? Gertler: MPS, production print, and visual communications. From a MPS perspective we just signed one
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Best Practices Make for a Near-Perfect Office Technology Dealership at LDI

  Jerry Blaine isn’t satisfied. He owns one of the top office technology dealerships in the country, he’s got one of the most tenured sales forces in the industry, and business is good. What’s not to like? “An area where we need to improve is acquiring new clients,” says
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The Greatest Solutions Ever Sold…According to the Dealers Selling Them

(Editor’s note: The following article originally appeared in the September, 2013 issue of ENX magazine. I thought it was worth sharing again in case you missed it the first time. You’ll also find many more articles I’ve written there over the years.) How often
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