inbound marketing

Customer Friction & the Flywheel: Delighting Your Customer in 2018

I recently attended Hubspot Inbound 2018, which is like the Lollapalooza of marketing. This year, a record 24,000 attendees flooded the Boston Convention & Exhibition Center to get inspired, network and learn how to grow their businesses via sales and marketing—specifically
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Your Sales Team Thinks Inbound Isn’t Working

Inbound marketers aren’t trying to steal you sales win. Seriously. I promise. We just want to provide the assist. The effectiveness of inbound services has recently been questioned by one of our client’s sales team. They had concerns about the “high” price tag of our
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New Office Technology Podcast “The Yin and Yang Show: A Marketing and Sales Conversation”

West Palm Beach, FL (January 11, 2017) — The Yin and Yang Show: A Marketing and Sales Conversation, (yinandyang.fm), a podcast about inbound sales and marketing for the office technology channel, has just launched. The podcast will focus on sharing real-world experience and
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How Your Office Technology Dealership Can Get Started Blogging

B2B companies that blog (regularly, as part of a strategy) generate 67 percent more leads than those that don’t. That’s why we say blogging is the cornerstone of your inbound marketing and lead generation strategy. Without content on your website answering
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