Inbound marketers aren’t trying to steal you sales win. Seriously. I promise. We just want to provide the assist. The effectiveness of inbound services has recently been questioned by one of our client’s sales team. They had concerns about the “high” price tag of our Read More

I got an email recently from a client with a great question. It came from a webinar about content marketing. This client wanted to know how she could create a smooth flow of information between marketing and sales. I wasn’t sure what she meant at first, so I dug a little deeper Read More

There’s a lot of noise online today. Articles, stories, photos, videos, and podcasts are all vying for our attention. As humans, we’re 80 percent more likely to engage with content that has visuals. Five years ago, if you wanted to purchase lipstick, you went to the Clinique Read More

There’s a giant disconnect between salespeople and the people they want to sell to. Both are having conversations online about managed IT services and printing hardware. That’s a good thing. Those conversations aren’t with each other. That’s not a good thing. According to HubSpot Read More

B2B companies that blog (regularly, as part of a strategy) generate 67 percent more leads than those that don’t. That’s why we say blogging is the cornerstone of your inbound marketing and lead generation strategy. Without content on your website answering Read More