Seizing Market Opportunities, Prosource Swings Deal for PBSI Technology Solutions

Brad Cates, Prosource

When he looks at managed IT and managed cybersecurity, Prosource President and CEO Brad Cates sees markets that are massive, growing, fragmented and highly attractive for years to come. Herein lies the opportunity for a company such as Prosource, with a laser focus on the customer experience and a top-flight sales team, to capitalize and rapidly scale.

A leading Cincinnati region business technology solutions provider, Prosource continues to fortify those managed services with this week’s announced acquisition of Springboro, Ohio-based PBSI Technology Solutions. PBSI’s strengths in voice, data and security solutions dovetail nicely with Prosource’s burgeoning managed technology business, Prosource Technologies.

“The acquisition of PBSI Technology Solutions is a significant strategic investment in Prosource’s future,” Cates said. “PBSI brings a customer-focused culture that closely aligns with our own and a caliber of IT experience and expertise that will deepen our talent and technology portfolio. Together, we strengthen our ability to make an impact every day for our customers through powerful, secure solutions and an unmatched customer experience.”

A 2021 ENX Magazine Elite Dealer, Prosource reported sales in the $50 to $55 million range. However, Cates sees the dealer eclipsing the $100 million mark during the next several years.

“We’ve proven we can grow organically in excess of 35% and complement that with smart acquisitions,” Cates told ENX Magazine. “Our only potential constraint to scaling and rapid growth will be our absolute commitment to the customer experience. That is our number one focus and something we will not compromise. If we feel our scale and growth are affecting customers, we’ll take a breath and play the long game. Until then, we’re rolling and having a lot of fun with this business.”

Founded in 1983, PBSI Technology Solutions has built a strong reputation of helping clients across Ohio, Kentucky, and Indiana achieve success with a steadfast focus on quality solutions, quality products, quality services, and quality people. Through the acquisition, Prosource will incorporate the existing employees from PBSI Technology Solutions into Prosource Technologies, as well as integrate PBSI’s capabilities in structured cabling, telecommunications services and consulting, security and surveillance equipment, and audio/video solutions into its robust managed IT business technology portfolio.

“We are very excited about the acquisition of PBSI Technology Solutions,” said Jeff Loeb, COO, Prosource Technologies. “We achieved record growth in 2021, and we expect that growth to continue as organizations take a more strategic, proactive approach to their technology. Integrating PBSI’s expertise, capabilities, and skilled team will fuel that momentum, providing us with new ways to meet our customers’ evolving technology needs.”

The integration of PBSI Technology Solutions supports Prosource’s goal to be the Midwest’s leading business technology provider with the best team and talent and the highest customer loyalty in the industry.

In recent years, Prosource has earned recognition locally, nationally, and globally in the areas of industry excellence, customer service, IT expertise, workforce engagement, and company culture. In 2021, Prosource was named a Greater Cincinnati and Northern Kentucky Top Workplace by The Enquirer; recognized on the Channel Futures MSP 501 list of the most elite, innovative, and strategic IT service providers worldwide; and honored among the Best of Print & Digital for proven excellence in customer experience and loyalty.

“Success ultimately comes down to the quality of team and talent, and we’re lucky to have some of the best in the business,” Cates added.


About Prosource
As a trusted technology partner, Prosource helps businesses of all sizes optimize processes, reduce costs, and enhance their bottom lines—all with an unmatched customer experience. From managed IT, cybersecurity, enterprise content management, and digital transformation solutions to top-tier office and production equipment and managed print services, Prosource delivers powerful, secure solutions to help organizations leverage technology for strategic advantage. With offices in Ohio, Kentucky, and West Virginia providing a depth and breadth of expertise, products, and services throughout the Midwest, Prosource offers personal service and support while leading the way in the region in business technology.

Erik Cagle
About the Author
Erik Cagle is the editorial director of ENX Magazine. He is an author, writer and editor who spent 18 years covering the commercial printing industry.