Editors Blog

Back to Basics: Why Frequency Matters in Marketing

Forget age and early senility; the reason prospects don’t reach you is because you don’t have their attention. That’s it. Somewhere along the way, you made the decision to keep your organization
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The State of the Office Technology Industry in 2019

In order to help you, as a dealer, understand where to focus looking forward into 2019, we must first consider what type of dealership you are. At Keypoint Intelligence, we give a lot of credit
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Amid Speculation and Layoffs, Something Big is on the Horizon for Xerox

Ordinarily, as a B2B publication, we hesitate to report on rumor, speculation or innuendo. But in the case of Xerox, it is quite clear that something is afoot with the organization, which is due
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Why Skipping Your Customer’s Business Reviews is a Big Mistake

Laurie McLevish, sales development manager at Print Audit and Education Committee member for the Managed Print Services Association (MPSA), presented on the importance of business reviews at the
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Following a Dream Pays Dividends for Toshiba Difference Maker Joe Contreras

Early in his career, Joe Contreras’ lunchtime drive would take him past a Toshiba facility. The Texas A&M product was employed with a smaller organization, where he was involved in the PC
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Love of Electronics Sparks SIICA Difference Maker George Grafanakis’ Imagination

One of the keys to becoming a true visionary is to picture the outcome of a project in its entirety, then work backward to outline all of the steps necessary to make it become a reality. Of
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The Silver Lining of Lease Accounting: What Organizations Should Know About the New Standard

The long-awaited new rules for lease accounting approved by the Financial Accounting Standards Board (FASB) go into effect for financial periods starting after Dec. 15, 2018 for public companies,
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Five Things Successful MPS Providers Evaluate When Selecting a Financing Partner

Financing is a great option for businesses that need to acquire state-of-the-art office technology equipment, but also need to maintain cash flow and avoid tying up capital in long-term
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Advanced Imaging Solutions Boldly Enters Industrial Wide-Format Frontier with Sale of First Konica Minolta AccurioWide 160

There was no master plan for Advanced Imaging Solutions (AIS) of Minnetonka, MN, to become the first business worldwide to sell the Konica Minolta AccurioWide 160 wide-format printer. In fact,
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ECi Software Solutions Acquires Print Audit

ECi Software Solutions, a leader in cloud-based business management solutions, today announced that it has acquired Print Audit, one of the most comprehensive providers of device and print
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Creating Innovative Solutions that Simplify Life Drives Clover Imaging Group Difference Maker Aldo Spensieri

For the better part of 30 years, Aldo Spensieri has been a solutions aficionado. The vice president, MPS Solutions for Clover Imaging Group (CIG), loves being able to bring innovative solutions
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MSP Marketing Tips to Increase Revenue

Your MSP marketing campaign produces a return on investment (ROI) when properly managed. You don’t want to reinvent the wheel. The greatest marketing losses are most likely to occur during
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