Three Strategies to Keep Your Customer Base Intact

This piece originally appeared on the GreatAmerica Office Equipment Blog forum. Click here to read other topics of interest to our industry. You’ve likely heard the following statistic: it costs five times more to acquire a new customer than it does to retain a current customer.
Read More

Managing Your Brand While Working with Third Party Vendors

As the snow melts away in Iowa, I am looking forward to hitting the open road on my Harley Davidson. The wind blowing through my hair (what little is left…), the sights and sounds of spring, and sharing the open road with my friends and family are among the things that make my
Read More