July 26, 2020

Cost-Effective Marketing Strategies Help Businesses Maneuver Unprecedented Times

The COVID-19 pandemic has reshaped the workplace as we once knew it. Gone are the days of face-to-face meetings and crowded spaces—at least for the foreseeable future. Businesses need solutions that address the current climate, while also maintaining safety guidelines as
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The Discipline of Cost Control: Understanding and Creating Efficiencies in Service Levels

We are slowly coming out of the twilight zone created by the reaction to COVID-19, and everyone handled this shutdown of businesses differently. Some used the time to re-evaluate their teams, some assessed and changed processes and procedures, and many did very little. Since
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Easing Customers’ Minds, Providing Solutions During Pandemic Creates New Business, Stronger Ties

In early March, we at ARLINGTON were gaining momentum heading into trade show season. We were planning direct mail promotions and upcoming dealer events, and beginning to see substantial growth in various segments of our toner business. Suddenly, the world as we knew it was
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Avenues to Profit: Industry Partners Highlight Various Tools to Help Protect and Grow Profits

It’s not enough to identify the vulnerabilities and strategic miscues that can take precious dollars from the bottom lines of dealers and resellers. We’ve asked our panel of manufacturers, suppliers, leasing companies, et al., to highlight the tools, products, services, training
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Profit Pitfalls: Industry Addresses Closing the Gap on Lost Margins

In the face of the biggest economic challenge since the Great Recession of 2007-2008, businesses can ill-afford to leave any unnecessary lights on, so to speak. COVID-19 has turned the nation into change-counters, and with businesses facing reduced net-new business and a
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As COVID Changes the Game, Lexmark Shows Path to Enable BSD Community to Pivot

Judging by most metrics, Lexmark was playing above the rim relative to the market when COVID-19 paid a visit to the world. However, at a time when its Business Solution Dealer (BSD) partner channel was being inundated with information about what markets and verticals would not be
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Battle-Tested Offix Calls Audible to Exit Pandemic Strong, Focus on 2021

When it comes to loyalty and support, Stephen Valenta clearly comes across as a foxhole-worthy business partner. The president of Offix, based in Gainesville, Virginia, related story after story about his company going to unusual lengths in support of loyal customers, wheth
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The Pinch of Margin Erosion: Dealers Walk Fine Line in Serving Customers While Protecting Profits

If the last four-plus months have taught us anything, it is that we, as office technology dealers, need to take care of ourselves just as much as others. That sounds terrible in an era when we’re all asked to make sacrifices and contribute to the greater good in any way we can.
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