Feature Articles

To Grow or Source: Homespun Managed IT Professionals Pivotal to Dealer Success

For many years, the conversation regarding how to enter the field of managed IT discipline centered on three options: buy, build or partner. How does that equation apply to personnel? Is there an ideal scenario? Hiring experienced managed IT professionals is, as everyone knows, a
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Keypoint Engage Brings AI-Powered Marketing and Sales as a Service to Dealers

There’s a recent Geico insurance television ad where people are standing in a line, excitedly anticipating something, but they don’t know what’s actually waiting for them. That’s kind of the vibe being given off by businesses when it comes to the world of artificial intelligence.
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Fresh Start: Ninestar’s Rebrand as Pantum Technology Focuses on Core Printer Business

In a move that underscores its sharpened focus on the global printer market, Ninestar announced on March 17 that it will officially rebrand as Pantum Technology Co., Ltd., adopting the name of its sole remaining printer brand. The change, disclosed through regulatory filings and
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What Marketing Really Does for Sales

Testimony from a Successful Sales Rep I sell business systems. My job is to have smart conversations with prospects to uncover real problems and help them solve those problems. What marketing does for me is make sure those conversations can actually happen.  Marketing
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Target Acquired: Qualifying Managed IT Clients Becoming Increasingly Important

In an ideal world, any prospective client that has a need for your products and services would be considered a welcome addition to your portfolio. Sadly, it’s not the case. Some of them may be just motivated by bottom-line costs and ultimately fall under the heading of
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Before You Go: Avision’s Jun Huang Discusses How BTA IGNITE Spreads the Word

The first of the three major 2026 Business Technology Association events, BTA IGNITE Orlando, touches down in the House of Mouse’s Florida backyard March 20-21. This long-anticipated event kicks off a year that sees the venerable association celebrating its 100th
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Kyocera Launches A3 MFP Nova Series Designed for Consistent Color and High-Volume Performance

Kyocera Document Solutions America, Inc. proudly introduces the Nova Series, a new line of A3 multifunction printers (MFPs) designed to empower dealers and deliver exceptional value to end customers in high-volume print and scan environments. Engineered to maximize productivity,
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Submission Period for Difference Makers Extended Through This Weekend

Given the multiple requests for an extension in addition to a glitch that made the nomination form unavailable for several hours, ENX Magazine is extending the deadline for Difference Maker nominations through this weekend. The form will be deactivated on Monday, March 16, with
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The Costs to be the Boss: Investments Necessary to Sustain Managed IT Offering

Set it and forget it? When it comes to being a managed IT provider, that’s a charming thought. But as we all know, being successful and keeping up to date with the offering is a never-ending commitment to investments in time and resources. Providers are well aware of this fact
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Industry Manufacturers Provide Initial Thoughts on SCOTUS Tariff Ruling

U.S. companies that paid import tariffs may soon be seeing refunds. Earlier this week, Judge Richard Eaton of the U.S. Court of International Trade ruled that companies that paid tariffs invalidated by the Feb. 20 Supreme Court (SCOTUS) decision are legally entitled to refunds.
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Boise Blast: Fisher’s Technology Celebrates Anniversary

Fisher’s Technology, a Boise-based technology solutions company with roots dating back to 1936, is celebrating its 90th anniversary this month—marking nine decades of continuous growth, reinvention, and customer-focused innovation across the Intermountain West. Founded as a
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Xerox Expands Unified Market Approach with Broader A3 Portfolio Following Lexmark Acquisition

Xerox has further unified its print go-to-market structure, bringing the Xerox and Lexmark sales forces together around an increasingly integrated portfolio of printers, MFPs, software and services. Through this integration, legacy Xerox clients and partners worldwide now have
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Nominate a Difference Maker Today: Bringing More Light to the Brightest and Finest

This writer is excited about the Major League Baseball season being roughly a month away from commencing. Sure, there’s snow everywhere we look, but there’s a big ball of sunshine waiting underneath that big mess. It’s a numbers game; after all, Punxsutawney Phil told us three
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At First Blush: Executive Connection Summit Attendees Offer Views on Conference Experience

More than 300 attendees jammed the Scottsdale Resort & Spa earlier this month for the annual Executive Connection Summit (ECS). It proved to be more exciting than the Super Bowl and, unless you hit on one of the quarters in your company block pool, ECS definitely more
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Two-Minute Drill: Aaron Smith Taps Extensive Experience to Bolster Green Office Partner’s Fortunes

Individuals who have experience in sales growth and development have long been valued commodities in our industry. When their background is a. extensive and b. industry related, it makes the demand for their services that much greater. But the ability to pounce on an available
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