Highlands, NJ (Aug. 12, 2026) — The Cricket Continuum and The Ascension Group, LLC will host a live Zoom session, The Practical Business of Embodied AI,” on Thursday, Aug. 20 at 1 p.m. Eastern. You can register for the webinar here.
The session will focus on a business model office technology dealers already understand. Hardware creates the platform. Software, workflow, voice, automation, and application layers expand what the customer can do with it. The copier channel has lived through this before with products such as DocuWare and other digital workflow applications built around the photocopier. Embodied AI is opening a similar layer around connected business technology and robots.
The Ascension Group is working with embodied AI solutions that operate on top of existing hardware platforms, adding intelligence, workflow, voice, and automation capabilities around the equipment. The Cricket Continuum is developing the dealer channel required to bring those solutions and Office Ready Robots into customer environments with sales preparation, financing, implementation, telemetry, billing, field service and ongoing support.
The webinar will examine how a dealer identifies a useful customer problem, matches the right hardware and software layers to the job,
builds an operational and financial case, and carries the opportunity through installation and support.
The discussion will also cover the training required across dealer ownership, sales, service, software, and customer implementation
teams as embodied AI moves from individual applications into supported business systems.
Discussion Topics
• Embodied AI and software layers that extend the value of business hardware
• Packaging robotics, workflow, voice, implementation, support, and recurring revenue for the dealer channel
• Building customer business cases and preparing dealer teams to sell and support the category
The session will feature Greg Walters, founder of The Cricket Continuum; Gary Russ, president and CEO of The Ascension Group; and Mark Emmerson, senior vice president of sales and marketing at The Ascension Group. The program will include a moderated conversation followed by audience questions.
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About The Ascension Group
The Ascension Group, LLC works with technology companies and dealers on embodied AI solutions, sales development, executive business conversations, and practical applications that extend the value of existing technology platforms.
About The Cricket Continuum
The Cricket Continuum develops a dealer channel for selling, deploying, and supporting Office Ready Robots and related AI systems. It works with office technology dealers, managed IT service providers, robot manufacturers, and affiliates on training, financing, billing, telemetry, field service, and lifecycle support.
