Epson Rolls Out New WF-C4810 Color Desktop Multifunction Printer

Tapping into the strength of its PrecisionCore Heat-Free Technology value proposition, Epson America announced the release of its WorkForce Pro WF-C8410 color desktop multifunction printer. While not a direct replacement, the WF-C8410 is a nice fit in lieu of the manufacturer’s recently retired EC line, according to Kaila Murphy, product manager, business inkjet.

The unit, which carries a minimum advertised price of $219, prints 25 black/12 color ISO pages per minute. The WF-C4810 featured duplex, auto two-sided printing and built-in copy, scan and fax capabilities. A two-year warranty is included, and users can benefit from zero warmup time and fast first-page delivery—enhanced by the lowest power consumption in its class.1

According to Murphy, the WF-C4810 addresses a number of trends Epson has observed in the marketplace, namely the hybrid work environment, a small footprint and the need for spacing within the office. Perhaps most importantly, the manufacturer identified the need for a reliable entry-level option.

“Epson is committed to empowering businesses with tools and technologies that use fewer resources to help move the needle when it comes to environmental impact,” Murphy said. “The WorkForce Pro WF-C4810 not only supports ultra-productive workflows but also offers the benefits of low power consumption and cost-effective, high-quality color printing.”

The WF-C4810 has many similarities to the now-retired EC-4040, and Epson built on that offering by increasing the monthly duty cycle, cartridge ink yield and the black print speed. Compatible with Epson’s Smart Panel App, the machine features the same small footprint and is ideal for both the retail (both back-office and behind the counter) and work-from-home environments. Murphy also sees applications for K-12 and higher education, state/local government and health care.

Epson has also been open to configuring devices so that they are tailored to the specific requirements of clients, Murphy noted.

“We’ve really grown in the health care industry recently, and part of that has been due to our ability to customize,” she said. “We had a recent customer that needed to turn off or disable the WiFi in all of the printers. In order to do that, it needed to be done at the firmware level. We created a customized firmware for them, we deployed it at our warehouses and shipped the fully configured device.”

Another client required a watermark to be printed on every page, and Epson created another customized firmware to meet that need. “We’re very open to doing these customizations to fit various customer needs,” Murphy added. “This is something we will be doing going forward, including with the C4810.”

Additional features include:

• Latest wireless connectivity: Supports authentication with WPA3, the latest wireless security protocol

• Convenient, wireless setup: Simple wireless setup using a smartphone or mobile device2 with Bluetooth Low Energy (BLE) to set up and includes built-in wireless, Wi-Fi Direct3 and Ethernet networking

• Seamless scanning: Epson ScanSmart supports easy scanning and editing with a modern, user-friendly interface

• Easy to use: 4.3″ color touchscreen for quick navigation, plus Epson Smart Panel App4 connectivity from a mobile device2

Availability and Support

The Epson WorkForce Pro WF-C4810 Color MFP is now available through authorized BusinessFirst dealers. For more information and availability, please visit here.

About Epson Business Inkjet

Epson’s portfolio of high-performance business inkjet printing solutions forge the future of office printing and set the new standard for minimal intervention, affordability and low energy consumption. Engineered with Epson’s innovative PrecisionCore Heat-Free Technology, Epson’s groundbreaking business printing solutions – from Supertank, WorkForce, WorkForce Pro and WorkForce Pro HC for hybrid work-from-home and in-office small businesses to WorkForce Enterprise – deliver high performance with few moving parts to exceed market needs. Visit here to learn more about Epson’s portfolio of business inkjet printing solutions. Click here to learn more about Epson PrecisionCore Heat-Free Technology.


About Epson
Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of around JPY 1 trillion.

Epson America, Inc., based in Los Alamitos, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America.

*This product uses only genuine Epson-brand cartridges. Other brands of ink cartridges and ink supplies are not compatible and, even if described as compatible, may not function properly or at all.

† Black and color print speeds are measured in accordance with ISO/IEC 24734. Actual print times will vary based on factors including system configuration, software, and page complexity. Click here for more information.

1 Compared to similarly featured conventional color laser printers priced at $499 (USD) or less and 30 ppm or less based on industry available data as of July 2021. Actual power savings will vary by product model and usage.

2 Most features require an Internet connection to the printer, as well as an Internet- and/or email-enabled device. For a list of Epson Connect enabled printers and compatible devices and apps, visit here.

3 Wi-Fi CERTIFIED; level of performance subject to the range of the router being used. Wi-Fi Direct may require printer software.

4 Requires Epson Smart Panel App download. Data usage fees may apply.

Erik Cagle
About the Author
Erik Cagle is the editorial director of ENX Magazine. He is an author, writer and editor who spent 18 years covering the commercial printing industry.