We’d like to introduce you to a new OEM. That’s right. Just when you thought the industry was evaporating into cloud technology, here comes a manufacturer that wants to sell you, not MPS, but an actual product. And if their profits are any indication, it turns out there’s still room to grow and succeed in the equipment side of the business.
A company that encourages creativity, technological sustainability, and growth
SINDOH was founded in 1960 and produced Korea’s first common paper copier in 1975. Since then, they have manufactured copiers, fax machines, printers, MFPs, peripherals such as sorters and finishers, and supplies such as toner and drums. SINDOH’s R&D center was established in 1982 and for over three decades, SINDOH developed and manufactured many copiers, printers, and MFPs for major imaging brand companies under private label. Their products have been used all over the world, yet it was only recently in 2008 that SINDOH announced itself as an independent global brand.
According to SINDOH’s Chairman and CEO, Dr. Woo Suk-Hyung, “SINDOH has evolved rapidly in recent years to meet the challenges of the twenty-first century. Our corporate outlook is now truly global, innovative, and progressive. Yet our management philosophy remains rooted in the best Korean traditions and in our history as a pioneer of the office equipment industry.
“Today we aim to change expectations about office equipment quality and design…and raise global market expectations of what SINDOH can achieve through its ingenuity, creativity, and passion. We have always prioritized the development of our talented workforce. We are also proud of being an independent and transparent corporation. This enables us to work as dependable, dynamic partners with businesses around the world.”
SINDOH is already well established overseas and the Korean-based Corporation has been marketing and supporting SINDOH-branded products in Korea for many years. Many American users have used SINDOH products over the past several decades with other brands associated with the private-label products they have manufactured in the past. SINDOH market share in their native Korea for A3 copiers are
no doubt #1 and the interest drawn from this year’s ITEX conference has led to the introduction of their products into the U.S. marketplace during the fourth quarter of 2012.
A simple, streamlined product offering
SINDOH’s strategy is to enter into North America with the introduction of three monochrome MFP models with a very unique function. The M402 and M403 mono MFPs provide up to 38 page-per-minute printing output in a compact size with a compact design that provides a very convenient and smaller base footprint. Buyers Laboratory LLC (BLI) vouches for this product’s amazing performance, giving its highest accolade, ‘Highly Recommended.’
The most intriguing element of the M402/403 MFP is the ability for this compact device to fax, copy, and scan 11” x 17”. The third product SINDOH is bringing to U.S. is the N707 MFP, which boasts 50 page-per-minute print output as well as complete A3 copy, print, and scan capability. BLI’s positive test results certifies the N707’s outstanding performance.
SINDOH has been working closely with Tangerine, one of the UK’s leading design consultancies, to develop and launch innovative new products since their 50th anniversary in 2010. And the three introductory products SINDOH chose to launch in the U.S. showcases the best—the A3 capabilities of both units, in addition to three products that provide award-winning design, fit well in small offices and should immediately draw interest from North American consumers. This unique function in a model of this compact size provides SINDOH the opportunity to introduce their product in a new marketplace with a true value proposition that separates them from the competition.
Technology made easy, friendly, and affordable
SINDOH’s corporate vision is to be a customer-oriented business that leads the world in making people-oriented office technology. Their in house R&D center employs are highly qualified researchers working across fields as diverse as mechanical, electrical, electronic and chemical engineering to explore new and exciting possibilities. To this date they have acquired over 2,000 industrial property rights including approximately 300 domestic and international patents.
The company’s philosophy is based on the concept of “Three Loves”—the Love of Nation, Love of Company, and Love of People. Juni Son, COO, explains, “If we love the nation, company, and people, we have a reason to make these products for them and to make them good.” Based on this motto, their products are designed to be user-friendly with user-oriented functions, economical (competing with regular A4 MFPs by supporting A3 copy, fax, and color scan), and has a eco-friendly, compact, and sleek design, with a 2 piece cartridge (toner and drum), that resulted in winning major prizes such as the iF Product Design Award, the Red Dot Design Award, and the Good Design Award.
New Products for a New Generation
SINDOH has established Carolina Wholesale and Collins Distributing as the master distributors for SINDOH America products, and will be providing trainings and webinars in the coming months to introduce and support these new products to American dealers and distributors. SINDOH plans to offer new authorized dealers with aggressive rebates and offers to assist with the launch of these products. SINDOH hopes dealers that have become disillusioned by the dealings with certain manufacturers in recent years can capitalize on the opportunity presented through these offers to provide a competitive product with some new features to products in this class.
Finally, an OEM that intuitively understands how to apply technology to the changing needs of the modern office. By combining people-centric ideas with creative technology, SINDOH leads the world in offering innovative and exciting products.
