January 30, 2024

Diversification Will Be the Key for Dealer Success in 2024

I learned the importance of diversification at an early stage in my career. When I joined Des Plaines Office Equipment (a predecessor to Pulse Technology that my father founded), his instructions to me as a new employee were very broad in nature, telling me to just go and “sell
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Diversification Destinations: Technology Providers Offer Glimpse into Getting Started

OK, so we’ve identified three diversification outlets for dealers to consider, and you’ve probably read the main article detailing your fellow resellers and their journeys into offering mailing equipment, EV chargers and unified communications. But why stop there? The team at ENX
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Undaunted (and Unblemished) Lexmark Sets the Stage for a Transformative 2024

Clark Bugg has a secret, but he’s not going to tell you what it is, so don’t even bother asking. The vice president of North America channel sales at Lexmark was recently promoted, and one doesn’t earn stripes by spilling the beans. Hell, he even swore the press/analyst crew to
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From Tragedy to Triumph, Automated Business Solutions Carves a Path Forward

Alan Albergaria was taking a pre-dinner stroll the evening of March 27, 2020. The previous two weeks had been hectic as businesses, including Automated Business Solutions (ABS), scrambled to get situated in the wake of the pandemic. Albergaria, the president and co-founder of the
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Deans of Diversification: Taking a Closer Look at Three Popular Ancillary Products

One of the great attributes of the office technology dealer ecosystem is its resiliency. The reason many of these companies have been in business for decades (100-plus years in some extreme cases) is their willingness to recognize that technologies change and evolve. If your firm
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