June 29, 2021

Manufacturers Offer Host of Solutions to Approach Market from Vertical Standpoint

Resellers can usually apply their general hardware and software solutions across a range of vertical markets. But there are a multitude of segment-centric tools offered by industry manufacturers that can enable you to cater specifically to business lines ranging from health care
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Print Fleet Management and the ‘New Normal’

The recent 2021 KPMG CEO Outlook Pulse Survey suggests that 45% of business leaders don’t expect a return to regular business operations until 2022, while 31% think it will happen later this year. Additionally, almost a quarter of those leaders believe their business has changed
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Have You Asked Prospects What They Want, or Are You Just Guessing?

Years before I defected from journalism to join the glamorous world of marketing and advertising, I was one of those pain-in-the ass editors who consistently tossed aside press releases that began with “so and so company, the world leader in…” I did so because not everyone can be
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Thinking Vertically to Unlock New Revenue Streams

As COVID-19’s burden on the economy begins to lift, businesses in the office technology industry stand on the edge of terrific growth opportunities. Reclaiming office environments will require investment in technologies to power the hybrid workplaces, cloud-based solutions and
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