October 12, 2016

One Marketing Lesson About Trying to Break Into the IT Services Business: Honesty Is the Best Policy

Marketing IT services is best done in a manner that is straightforward. “Honesty is the best policy” may be an old platitude, but it still rings true. When you are trying to make people think you are worth more than you actually are, you are liable to end up with an
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7 Reasons Why a Vertical Focus for Selling Software Provides the Best Returns

In the October issue of ENX Magazine (“There’s Gold in Selling Software Solutions, but You Have to Dig for It”), both dealers and software vendors touted the benefits of focusing on vertical markets. Let’s drill down on the reasons why that might be the smartest strategy for your
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Difference Maker Spotlight: Buyers Lab’s Pete Emory

Pete Emory, director of research and lab services, US/Asia at Buyers Laboratory LLC, recalls that his 11-year-old daughter once said to him, “Smile, Daddy. Always be happy and take it easy. Yes, this be okay.” “That is the best advice I ever got,” he says. “I’m trying to live by
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Canon U.S.A. Announces its imagePRESS C850 was Recognized as a 2017 BLI PRO Award Winner

Melville, NY (October 12, 2016) – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced that the Canon imagePRESS C850 digital press has been recognized as Outstanding Color Light Production Device by Buyers Laboratory LLC (BLI), receiving their annual PRO
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BTA Sales Management Workshop Scheduled for December 7-9

Kansas City, MO — On December 7-9, the Business Technology Association (BTA) will host the BTA Sales Management Workshop in Orlando, Florida. This workshop is a career development “must have” for sales management at all levels, and provides the knowledge, skills, process and
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