May 28, 2014

What’s Hot & What’s Not?

This week we speak with Mark Wild, president of Upstream Office Solutions in Tampa, FL, a dealership he started in 2012. He discusses what’s hot and what’s not in his market. What’s hot? Wild: The hottest thing by far is the A4 Toshibas; the OKI/Toshiba box with a big
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The 25 Most Significant Events in the Office Imaging Industry of the Past 25 Years Part 4

One might think that as we close in on the final 10 most significant events in the office imaging industry of the past 25 years that the list would start thinning out with events that might not be all that significant. You’re free to think that, however, as someone who has been
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Between the Lines: That’s Crazy

I was interviewing a dealer for another publication I write for and he was discussing his 28-year career in the industry and how he got from Point A, to Point B, and so on and so on to where he is today. He’s telling me stories, stories that I can relate too, especially as
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Social Networking with Applied Imaging

When Caitlin Cheevers joined Applied Imaging in Grand Rapids, MI as marketing manager last July after graduating from Central Michigan University in May, the dealership was struggling to figure out how to best integrate social media into its marketing efforts. It’s not that
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