May 21, 2014

Between the Lines: Near Total Recall

This week I unveil another five of the Most Significant Events in the Office Imaging Industry of the Past 25 Years. Something that has always amazed me is the memory that so many in this industry have of the model numbers of the copiers and MFPs they’ve sold or reported on over
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The 25 Most Significant Events in the Office Imaging Industry of the Past 25 Years Part 3

And the 25 Most Significant Events beat goes on as we present five more significant events from the past 25 years. If you’ve been following along, it’s interesting to see the connection, and not slight connections either, between many of the trends on this list. That whole analog
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Not Getting Enough Appointments? Stop Talking the Wrong Language!

First, there is no such thing as an e-mail “template.”  If you send a template it may as well start with a delete button. Every e-mail needs to be customized to the person/company.  Do a few minutes—that’s less than five—of research to determine the content of the e-mail. After
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