August 20, 2015

Tradeshows and Conferences: Lessons in Sales

Tradeshows and conferences. For that perfect combination of “entertainment and education,” you really can’t beat tradeshows and conferences. Bring a few thousand (or more) salespeople together with a few hundred (or less, or a lot less) potential prospects and the show is a
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“Ten Most Wanted” Topics: Part 1 of 2

There are many ways to analyze a business and equally as many ways to break down the details around it. Recently, I asked my team to look back over the last few years to see if we could identify a pattern or somehow gather the ten most popular topics discussed with dealers.
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Legal Risks in the 3D Printing Market Nothing New to Hardcopy World

Resellers of hardcopy equipment will have a strong sense of déjà vu once they look at the patent and copyright issues surrounding the 3D printing market. Like their hardcopy siblings, 3D OEMs are using the courts and lobbying for legal interpretations in order to control the
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Between the Lines: Diversify or Don’t, but if You Don’t, Expect the Worst

The title of this month’s column can almost be a title for a midnight horror movie. But that’s what we do in the publishing business as well as those in the conference session business—come up with catchy titles that take things to the extreme. The reality is, diversification has
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