2012

Selling Copiers & MFP’s: Are you Tracking?

It wasn’t until I visited my son at basic training that I picked up on the word “tracking.” In the Army “tracking” refers to “do you understand what I’m talking about”? My son made a statement and at the end tagged it with
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27th Annual Cannata Awards Winners

It was another great event at Nanina’s In the Park in Belleville, New Jersey hosted by Frank Cannata, president of Marketing Research Consultants.  It’s hard to believe this has been going on for 27 years. It’s the one industry event that still brings together so many different
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Submitted for Your Document Management Approval: DocuLex Archive Studio

Wading through the myriad of document management solutions on the market can be quite the headache for the office technology reseller, but a document management solution has become one of those menu items no dealer should be without. One of those solutions is Archive Studio from
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Between the Lines: My Dinner with Frank

It’s been a couple of years since I last attended a Cannata Dinner. Always an enjoyable time and always for a good cause, Frank’s dinner remains one of the must-attend industry events and one of the few functions that bring together all the major players from the industry in the
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Between the Lines: Social Media Anyone?

The Elite Dealer nominations are closed. Amazingly, I more nomination forms this year than last year, thank you. Plus I was shocked by the number that arrived in my inbox all day Friday and Friday night. It must have been just like being in college for some of these dealers who
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Food for Thought: Sound Bites from the Strategy Development 2012 Client Symposium

There’s a wealth of educational opportunities for the independent dealer, many of them invaluable. Recently I attended one of these events, the Strategy Development 2012 Client Symposium, Sept. 12-13, 2012 in Radnor, PA. This was an opportunity for clients to learn new business
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1 of 3 Nice Sales I had from Last Week

  Last week I had the chance to visit one of my favorite Architects in New Jersey.  It was that time again and he was interested in upgrading his present leased Ricoh color copier/printer/scanner for something newer. I don’t like to release the names of my accounts so
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What’s Hot & What’s Not?

This week Paul Hanna, president of Blue Technologies, a Konica Minolta dealer based in Cleveland, Ohio talks about what’s hot and what’s not in his market. What’s hot? Hanna: The new Konica Minolta bizhub line. Our people are really stoked about it. The new technology has come
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Making Friends and Winning Customers with Social Media

The rules of engagement have changed, particularly when it comes to engaging customers and prospects. The old ways of marketing and promotions are not necessarily being supplanted by new ones as much as they are being complemented by new methods such as social media. Two office
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Hail to the Lexmark Fleet Manager 2.0

Lexmark dealers looking to get a foothold into the managed printer services (MPS) world needn’t look much further than Fleet Manager 2.0, Lexmark’s vendor-neutral MPS offering. For the office technology dealer, a vendor-neutral solution opens up a lot more doors than a solution
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Between the Lines: Got Mobile Printing?

I wrote an article for another publication about “How Mobile Communications is Changing the Office Technology Industry,” and after that article ran was asked by a reader if I was familiar with Breezy, a company with a mobile printing app. I wasn’t. I tracked them down and this
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Ricoh’s New Healthcare “Niche” MFP & Printer

A few weeks ago, one of our manufacturer’s reps visited our office telling us about a new series of printers (at least that’s what I thought) that were being marketed specifically for the health care industry. I had mentioned in previous blogs that I thought the industry
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Ricoh New MP6002, 7502, 9002 “Print Features Reveal”

Last week I posted about the Ricoh MP6002, 7502, 9002 series “Scanner Reveal”. This week we’re going to cover some of the exciting new print features for the Ricoh MP 6002SP, 7502SP, and the MP9002SP. Keep in mind that these light production systems can also be purchased without
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Off the Record

Here’s a new column where I present interesting comments that were made to me off the record. I think it’s a great way to share what’s going on in people’s minds when they can speak freely and not have to worry about me naming names. “Canon has always been next to impossible to
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What’s Hot & What’s Not?

This week we ask Tara Zailo, director of business development with Stratix Systems, a 42-year-old office technology dealership with clients throughout southeastern Pennsylvania and New Jersey what’s hot and what’s not in the markets they serve. What’s hot? Zailo: The high-volume
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