Marc Theaman is an evangelist, prospector and a salesperson, all wrapped into one tidy package. Theaman, the director of business development for label and receipt printers at Toshiba America Business Solutions, has spent decades with a number of other major industry OEMs—Ricoh (a 20-year stretch), Kyocera and Xerox. But in the span of about 16 months, he has taken on a whole new persona: Thermal Theaman.
As in thermal printing. As in barcode printing. As in he has a goal of hitting $50 million in sales over the next two years. Theaman admits it’s a “pretty aggressive goal,” but in the aforementioned 16-month tenure at Toshiba, he has become an expert on the subject. And he has grand visions of knocking thermal printer heavyweight Zebra off the mountaintop.
There’s no denying his passion for the product, and he’ll freely share the story with anyone and everyone. “It’s an amazing opportunity for our company—Toshiba has more than 29,000 Zebra printers in our customer network,” said Theaman, a 2025 ENX Magazine Difference Maker. “What an opportunity for our company alone. And when I ask our dealers to run their own unmanaged asset reports, they find hundreds and thousands of thermal printers on their networks that they’ve never considered. This is gold, this is low-hanging fruit. It’s super exciting for me.”
The man also known as Thermal Theaman is tireless in sharing his exaltations. On LinkedIn, he’s created “Thermal Thursday,” a weekly post to help sustain the momentum. It’s there for the taking, and Theaman sees it as an advantage to help Toshiba dealers slingshot past their competition.
“We should own this business, and I want our dealers to come along on the ride,” he added.
Storied Career
Across the years, Theaman has absorbed valuable nuggets of wisdom. Much of it has centered on relationship building, leading with integrity and leading by example. The most introspective companies, he says, constantly ask themselves if they have the right team, approach, product or price. And there’s a visionary element involved.
Theaman’s story begins in 1989 BT (before thermal) when the Rider University graduate embarked on the 20-year journey with Ricoh. He grew to become region vice president for the company’s IKON division, where he grew sales from $200 million to $400 million in just five years. Theaman has always nurtured an affinity for technology and all the amazing ways it can make life simpler (he’s even the proud owner of a smart home).
What makes him particularly impactful as a tech maven is having a knack for making the complicated sound simple. He became passionate about helping sales teams and individuals become successful. Theaman took it a step further, creating programs that enable dealer success by leveraging manufacturer products and infrastructure.
“I’m driven by transformation. When I see an opportunity to help someone advance their career or enable a customer to operate more efficiently, I feel compelled to bring that vision to life,” he said. “At the end of the day, business is built on trust—but trust alone isn’t enough. You’ve also got to make the case for value. Whether it’s investing in barcode printing to boost productivity or uncovering hidden efficiencies, I love helping people see the bigger picture. What gets me out of bed in the morning is knowing there’s massive untapped potential in every dealer I work with—and I’m here to help unlock it.”
“Companies ask themselves if what got them where they are today will help them get where they want to go tomorrow,” he said. “That’s really influenced me in trying to make tomorrow better than today.”
On the home front, Theaman and his wife, Olya, have been married for eight years. He has two sons in their early 30s, one of which got married in January, and the other is slated to tie the knot in September. An ardent cook, he blends a passion for creativity with a love for gadgetry, with the three elements often crossing paths.
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