Office Technology Buzz and Hullabaloo: ITEX is at the Center of the Excitement

On April 24 and 25, ITEX will host the largest, most extensive national trade show in the office technology space, connecting vendors and resellers. Vendors, solution providers, resellers, distributors, and managed services providers are guaranteed to leave the show fully-equipped to ‘own the office’ in today’s complicated and competitive office solutions market.

Why the Buzz?
One of the top discussions at ITEX will be the market disruptions that have shaken the industry to its core over recent months. Many are nervous with the implications. While some see lemons, others are seeing lemonade. Just a few short years ago, who would have thought that Amazon would penetrate the MPS arena? Or, that Xerox would introduce a Global Print Driver that allows you to print to virtually any printer – even those made by other manufacturers? Or, that MSPs would enter into print services and that MPSs would venture into IT infrastructure services? Or, the most recent shocker; that Staples would acquire DEX? Who would have thought? These challenges will be addressed and broken down at ITEX in breakout sessions and on the tradeshow floor.

Industry experts going to ITEX are able to make sense of the disruptions, and more importantly, lead us from the turbulence into calm, clarity and opportunity!

“There won’t be another gathering this year with as much trade talent under one roof than at ITEX 2019,” said Roger Jung, vice president of sales for Evolved Office.

More than 50 speakers will lead presentations during ITEX 2019 next month in Las Vegas

Google, one of the Big Four technology companies, is sending Christopher Johnson to present the keynote on “How Google Thinks about Security in the Cloud and Beyond.” The educational breakout sessions will help carry forward the important themes of managed IT, security, managed print, document management, smart office and reseller automation. Plus, a Managed Security Workshop and the Reseller Automation Summit will take place at ITEX. Just a few of the authorities chiming in on the hot topics will be Chris Wiser with the Wiser Agency, David Ramos with Visual Edge, Gord Gairns with Barracuda, James Foxall with TigerPaw, Ray Stasieczko with Teasra and Wes McArtor with BEI Services. With more than 50 high level speakers and panelist delivering insights, knowledge and approaches, you would be hard pressed to find a semblance of the prized information you’ll learn at ITEX.

When Marc Spring founded ITEX in 2001, his dream was to provide dealers access to a vendor-agnostic trade show, feature practical educational sessions that addresses modern industry solutions, and help businesses flourish. Spring sold the show in 2006 and reacquired ITEX in 2017. Since taking back the show, ITEX attendance has increased by 77 percent, providing affirmation that the need is there and that ITEX delivers on its obligation to support, educate and empower dealers in the technology space.

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Belinda McDonald
About the Author
Belinda McDonald has worked internationally in the U.S., South America, and Europe, offering her innovative, business techniques to Fortune 500 companies as well as SMBs. She has worked in manufacturing, copier parts distribution, POS printer hardware / software distribution, media intelligence and marketing. McDonald’s broad industry knowledge, combined with the disciplines learned while earning her degree in Communications from Louisiana State University, has boosted her recognition as a person who has a finger on the pulse of the office technology space. She is the Communication and Events Manager for ITEX.