Datamax Announces the Acquisition of Advantage Copy Systems

Earlier this year, Datamax President Barry Simon alluded to the fact that acquisition was a key catalyst for future growth, and noted that he had a couple of deals in the pipeline. That was prior to the pandemic. but it appears Simon isn’t going to allow COVID-19 to dictate his blueprints.

For the second time this summer, Datamax has expanded its footprint following this week’s announced acquisition of Advance Copy Systems. a privately‐owned business technology provider in Sulphur Springs, Texas. This agreement represents an integral part of the Datamax Growth Plus (+) strategy to further expand and strengthen its marketplace presence within Texas and Arkansas. In June, Datamax unveiled a new facility in El Dorado, Arkansas.

Established as a Canon dealership in 1992, Advantage Copy Systems has become a recognized and respected provider of office machines and copier-related consumer products in the Northeast Texas area. The company was purchased in 2006 by long-time Sulphur Springs/Hopkins County area residents, Dan and Paula Brown.

The newly-expanded organization will offer a complimentary array of multifunction copiers and printers, desktop printers, wide‐format printers and digital production equipment. Coupled with document management/workflow solutions, managed print services, managed network services, IT consulting services, and unified communications, the ability to address “holistically” a broader spectrum of business technology challenges can now be realized.

“We are very excited about this new association and all the advantages that it will provide for the company, the employees, and most of all you, our customers,” said Advantage Copy Systems President Paula Brown. “We will continue to offer you the personalized customer service, which we feel is the most important factor in maintaining a good business relationship, as well as the ongoing growth of the relationship.”

Datamax looks forward to pursuing relevant business partnerships in Northeast Texas, fostering further cultural alignment and continuing its core mission of Creating Raving Fans. Ultimately, customers will enjoy the freedom to focus on their forte — managing their business, not their technology.

Barry Simon, Datamax

“The Advantage Copy Systems customer and employee commitment level is clearly the same, which makes this a wonderful match,” Simon remarked. “This acquisition will offer additional synergy and thought leadership to ultimately benefit customers in all of the markets we serve. Although business alignment is a major factor in such an acquisition, what we’re equally excited about is our cultural alignment. We believe culture trumps all. At Datamax, we aren’t satisfied with customers or employees just being satisfied. Our mission is much bigger. We set the bar very high regarding the experiences of our customers, as well as the aspirations of our employees and the needs of our communities. Unless we’re Creating Raving Fans of each of them, our job is simply not done.”

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About Advantage Copy Systems
Established as a Canon dealership in 1992, Advantage Copy Systems has become a recognized and respected provider of office machines and copier-related consumer products in the Northeast Texas area. The company was purchased in 2006 by long-time Sulphur Springs/Hopkins County area residents, Dan and Paula Brown. Advantage provides its customers with the latest in business technology, Canon and Kyocera machines and supplies, and professional – yet personalized – friendly service.

About Datamax
Datamax Inc. offers the latest equipment and solutions in technology to increase efficiency and productivity in customers’ offices. Datamax Inc. has been in business for over 60 years with offices in Arkansas and Texas with more than 250 employees in two states.

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