April 10, 2012

A Conversation with Ricoh’s Mike Dane about the New Global Brand Positioning

In late March Ricoh Americas Corporation announced the launch of a new global brand identity with the tagline “imagine. change.”. The launch aligns Ricoh Company, Ltd. operations worldwide under a common vision, focusing on how Ricoh brings value to its customers’ business. The
Read More

The Sales Doctor is In: To Maximize Solutions Sales Look in the Mirror!

(Editor’s note: This is a classic Gil Cargill column that I originally ran a couple of years back in the late OfficeDealer magazine.) That’s right.  A significant proportion of the challenges facing our industry, as it pertains to selling solutions, can be solved by
Read More

What Did You Sell This Week?

This week, Christy Coy, General Sales Admin, with Fraser Advanced Information Systems in West Reading, PA, shares her company’s most notable sale of the past week.  What was your most notable sale this week? Coy: Our professional solutions specialist and digital sales rep sold as
Read More

KYOTIER Hybrid Color 3-Tier Cost-Per-Page Pricing Tool

In recent weeks I’ve had a couple of blogs referencing a Kyocera dealer in California that was or is going to start advertising for full service and supplies for color pages @ .02 cents per page. The kicker of course, is the coverage. How much color coverage will you, the
Read More