Larry Levine

As sales rep, your brand is extremely important to your success in this highly connected, digital business world. You do have a brand. It is what people associate with you; it is why your professional and personal network seeks you out for information. Social media is everywhere. Read More

Dealer principals and executives must keep up with the evolving business world to stay relevant and competitive. Employees, vendors, clients and potential prospects look to the top to communicate with you to foster trust and help them feel invested with the brand; your company. Read More

Over the past week, I had the honor and privilege to be a speaker at the annual BTAS conference in Sydney, Australia. Business Technology and Services (BTAS), is Australia and Asia Pacific’s premier event for dealers and resellers in the office equipment, document solutions Read More

I absolutely love the personal relationship building aspect of sales. Based on building these personal business relationships, I discovered the secret power behind LinkedIn. It’s the personal connection which makes the difference. Bottom line… you can’t consistently Read More

Today the Social Sales Academy announced the LinkedIn Copier Sales Roadshow (www.linkedinroadshow.com). Hosted in four cities this April, these one-day events will equip copier sales reps to use LinkedIn more effectively to win net-new business and go deeper in current Read More

If you’ve been around this industry long enough you get to know people or you get to know names if not the actual person. That’s the way it’s been for me. One subset of the document imaging industry that’s always fascinated me is the sales consultants. Some I know personally, Read More

It’s a good bet the old adage, ‘Those who can’t do teach’ doesn’t apply to your average document imaging industry sales consultant. Sales consulting and training has become a cottage industry as folks who were once out in the field selling day in and day out or running Read More

Let me start by giving credit where credit is due for the subject of this week’s column. A couple of weeks ago Larry Levine of Dealer Marketing Systems Tweeted a link to an Inc. magazine article titled “Will Your Tattoo Still Impact Your Interview?” That’s an interesting question Read More