Some of you may already know that for many years I was the editor of Office Solutions magazine and for three years, an associate editor at The Office Magazine. During those years, and a few years as a contributor to Office Solutions between staff editorial gigs, I wrote many articles for an end user audience. Because of that background, I also had opportunities to write about fax machines for Inc. magazine back in the early 1990’s and all-in-ones and office furniture for Consumer’s Digest, a publication similar to Consumer Reports a few years back.
I miss writing for that end-user audience even though I don’t miss some of those publications. The writing wasn’t all about technology, some of it focused on best practices, office management, personnel management, and other issues of interest to office workers. There was a lot of diversity in what I wrote about although I find it hard to believe that many readers were actually looking forward to my next article about shredders or filing supplies. Fortunately, I had the luxury of writing about cutting edge technology like MFPs and fax machines when it was a cutting edge technology, or explaining to readers why their copiers should be connected to their network. Unfortunately, I never had the opportunity to write about MPS or MNS for an end user audience. My days of writing for that audience had ended by the time these services had become in vogue.
Still, I wonder if there’s an audience for the content I was writing from the mid 1980’s through 2009. How do your customers learn about these things these days? And if you’re doing monthly newsletters for your customers, what kind of content are you providing them and where are you sourcing that content?
Maybe we should talk.
Thanks for reading.
