Melville, NY (June 4, 2026) – Underscoring its sustained leadership and commitment to the production print market, Canon U.S.A. Inc. today announced the appointment of Rolando Martinez as senior director of marketing for production print, which includes production inkjet and toner, large format, and labels and packaging product lines.
This strategic addition significantly strengthens Canon’s production print leadership team, bringing on board a recognized industry veteran to accelerate innovation, drive market share and revenue growth, strengthen go-to-market coordination, and drive customer success across commercial and industrial print segments. Given Martinez’s extensive background leading commercial operations and delivering sustained growth across the United States, Canada, and Latin America, his appointment will strengthen Canon’s market presence and regional support structure throughout the Americas.
Throughout Martinez’s career, which includes senior global and regional leadership roles at HP, Kornit Digital, and Eastman Kodak, he has consistently demonstrated his ability to bridge the gap between product innovation, commercial strategy, and field execution. With over 25 years of comprehensive experience spanning B2B sales, marketing, and product strategy in the commercial, label, and packaging industries, he brings a proven track record of revenue acceleration, innovation, and market penetration to the Canon production print leadership team.
“We are excited to welcome Rolando Martinez to Canon U.S.A.’s production print leadership team, and are eager to begin working alongside him,” said Pete Kowalczuk, executive vice president, Canon U.S.A. “With his proven record of success within the industry, we anticipate that Martinez’s expertise will be an asset to Canon as we continue to expand our presence in the production print market throughout the Americas.”
Martinez will play a pivotal role in the market introduction of Canon’s latest portfolio of production inkjet innovations, which includes the groundbreaking varioPRESS iV7 B2+ digital press, the varioPRINT iX1700, the Colorado XL series, and the LabelStream LS2000 presses. These state-of-the-art systems signify a major leap forward in high-volume inkjet printing, offering print providers operational efficiency, diverse application capabilities, and steadfast dependability. As the industry continues to scale digital operations to meet the rising demand for personalized, short-run, and data-driven jobs, Canon is seeing expanding market adoption of these solutions. This authoritative presence in the sector was recently validated by IDC MarketScape, which designated Canon as a Leader in the high-volume inkjet category.
The addition of Martinez to the team reflects Canon’s ongoing investment in the leadership, technology, and service infrastructure required to help customers make the transition from analog to digital printing more effectively and successfully navigate the future of production print.
Visit here for more information on Canon’s production print solutions.
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About Canon U.S.A. Inc.
Canon U.S.A. Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States, Latin America, and the Caribbean markets. With approximately $29.5 billion in global revenue, its parent company, Canon Inc., as of 2025 has ranked in the top 10 for U.S. patents granted for 42 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.
