Editors Blog

What are CDA Office Equipment Dealers Learning about Marketing? A Few Highlights from the First CDA Marketing Summit

This piece originally appeared on the GreatAmerica Office Equipment Blog forum. Click here to read other topics of interest to our industry. According to Jessica Collins, a Virginia Commonwealth
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Gift of Faith Provides Guidance for Difference Maker Lee Flood

Faith is a driving influence in the life of Lee Flood, a gift and a set of beliefs he has embraced. But perhaps his gift to others he comes into contact with is empathy. “I take my job very
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Corporate Email Creates Unavoidable Risk

It’s impossible to avoid the risk of phishing attacks entirely, since employees still need to do their jobs, as Kelly Sheridan at Dark Reading puts it. Sheridan points to a recent report from
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Offering the Smart Office/Future Office Platform: A Dealer’s Sales Approach

Our June state of the industry look at smart office/future office innovations provided a glimpse of tools off the beaten MFP path, from interactive white boards to virtual receptionists,
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Difference Maker Tom Callinan Hits the Inside Straight Through Team Member Development

As a seasoned poker player, Tom Callinan has become well versed at calculating odds. Knowing when to muck your hand is at least as important as knowing when to go all in. It entails recognizing
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Even Application of Excellence Enables Difference Maker Ted Gruener to Paint Portrait of Success

Oftentimes, in life and in business, we become handcuffed by a lack of resources necessary to execute a job or task in proper fashion. That presents a quandary: Do you push forward and “make do”
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Attention Sales World…Are You Traveling on the Road Called Relevancy?

The sales world has changed. You can say Father Google, along with technology, has been the catalyst. The shifts have been dynamic, widespread and it’s impacting everyone from those in the
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Xerox Continues its Evolution with Creation of Holding Company

Piece by piece, the future of Xerox Corp. continues to take shape. This week, the company announced that shareholders approved its proposal to adopt the merger agreement pursuant
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Difference Maker Debra Dellaposta Epitomizes Strength of Family-Owned Dealerships

Debra Dellaposta is one of those executives who cringes at the thought of talking about herself. But when it comes to her customers, employees and her peers, Dellaposta is one of the more
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Helping Dealers Achieve Prosperity is Underlying Mission for Difference Maker Jim Kahrs

There are few things as gratifying as taking on something in need of repair—a leaky faucet, a lawnmower that won’t start, a computer that’s operating slowly…even a baseball hitter who is pulling
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Factors Initiating Growth and Repeat Business in MSP Sales

Your MSP sales team needs to give clientele an experience they prefer to competitors. You want increasing profit margins over time, and you want repeat clientele. Following are tips to help your
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The Educational Experience: Attendees, Panelists Chart the Value of ITEX 2019

On the heels of last week’s first-person account of ITEX 2019, we thought it would be productive to survey a few of the people who either attended, sat on a panel or both, to gauge their feelings
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